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Merja Bauters

A List Apart: Articles: Audiences, Outcomes, and Determining User Needs - 0 views

www.alistapart.com/...mes-and-determining-user-needs

users user needs UX

shared by Merja Bauters on 30 Sep 12 - No Cached
  • Every website needs an audience. And every audience needs a goal.
  • So we go to the source: we interview, we learn, and we determine who, exactly, these mystery users are.
  • who are our audiences, and what do they want from our website?
  • ...13 more annotations...
  • They begin as amorphous blobs of assumed stereotypes.
  • develop characteristics and quirks.
  • Outcomes must be measurable, otherwise they’re not goals—they’re aspirations. Without considering how an outcome will be measured, we cannot accurately represent the benefits—or the viability—of a user outcome.
  • use audiences and outcomes to create user personas
  • We refer to them by name in meetings
  • We are not the audience.
  • Step 1: The discovery meeting Step 2: User interviews Step 3: Project deliverables: audiences, outcomes, and persona
  • There’s one goal: to get this group talking. Invite a small number of people—five to seven—and make sure someone from the front line is there.
  • . One will lead discussion, the other will document the discussion and provide an extra brain to ask and answer questions.
  • The meeting should be an open forum for discussing the website’s needs and goals.
  • no more than an hour
  • introducing everyone, introducing the process, and explaining how it fits into the overall site plan.
  • Bring big markers and whiteboards and anything to get ideas up in front of the group. Then, make two huge spaces for the following headers: Audiences - Outcomes. Then it’s time to start asking questions.
  • Merja Bauters on 30 Sep 12
     
    Important
Merja Bauters

What You Need to Know About Twitter Hashtags (Infographic) | Social Media Consultant - 0 views

lorirtaylor.com/t-twitter-hashtags-infographic

shared by Merja Bauters on 02 Aug 12 - No Cached
  • Merja Bauters on 02 Aug 12
     
    Saul Fleischman' good points:hashtags.org: gives you pretty stats and charts on a hashtag. Tagdef: Again, deals with nothing but Twitter tags, and what's more, it is 100% cached data; no search to Twitter is involved. If they don't already have info on a tag in their system, you wont even find the tag in Tagdef.com  RiteTag, you know your topic in your own words. This is all we need to get you tags to consider for ten social networkshttp://www.ritetag.com - http://tinyurl.com/cqeylfo
Merja Bauters

A List Apart: Articles: Product Management for the Web - 0 views

www.alistapart.com/...product-management-for-the-web

project management web mobile design ux

shared by Merja Bauters on 29 Sep 12 - No Cached
  • , but when we’re evaluating UX and usability we must step away from our desks and spend time with customers
  • That’s why there’s a growing community of user experience practitioners who focus exclusively on user‑centered analysis and prototyping. On many teams, they fill that role exclusively.
  • Product managers spend most of their time meeting with others to discover new needs, and research the needs that others have voiced.
  • ...9 more annotations...
  • s using surveys
  • Filter all of the data you collect and share it with the people who’ve informed yo
  • The product manager's main deliverable is the user story.
  • User stories are not requirements, specifications, or designs
  • As the web product manager, it’s your job to set user story priorities,
  • A road map is a visual representation of the top user stories in the user story backlog,
  • : you must be passionately committed to your customers and colleagues, yet objective about setting priorities that help them.
  • This example shows how you can take a longer list of user stories and break it down into smaller amounts of work that can be spread across a team. Those smaller amounts of work can be communicated in release schedules, and you can report on those schedules in a product road map.
  • you user-validate what you’ve done, and see what needs to be improved next. Then the product manager prioritizes new user stories and sets new release dates to continue improving the site or the app.
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