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Merja Bauters

A List Apart: Articles: Audiences, Outcomes, and Determining User Needs - 0 views

  • Every website needs an audience. And every audience needs a goal.
  • So we go to the source: we interview, we learn, and we determine who, exactly, these mystery users are.
  • who are our audiences, and what do they want from our website?
  • ...13 more annotations...
  • They begin as amorphous blobs of assumed stereotypes.
  • develop characteristics and quirks.
  • Outcomes must be measurable, otherwise they’re not goals—they’re aspirations. Without considering how an outcome will be measured, we cannot accurately represent the benefits—or the viability—of a user outcome.
  • use audiences and outcomes to create user personas
  • We refer to them by name in meetings
  • We are not the audience.
  • Step 1: The discovery meeting Step 2: User interviews Step 3: Project deliverables: audiences, outcomes, and persona
  • There’s one goal: to get this group talking. Invite a small number of people—five to seven—and make sure someone from the front line is there.
  • . One will lead discussion, the other will document the discussion and provide an extra brain to ask and answer questions.
  • The meeting should be an open forum for discussing the website’s needs and goals.
  • no more than an hour
  • introducing everyone, introducing the process, and explaining how it fits into the overall site plan.
  • Bring big markers and whiteboards and anything to get ideas up in front of the group. Then, make two huge spaces for the following headers: Audiences - Outcomes. Then it’s time to start asking questions.
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    Important
Merja Bauters

Mobile Patterns and Why Use Them in Design - DesignModo - 1 views

  • Mobile Patterns or Mobile Templates are, as the name obviously states, templates to use for easing our work when designing a site for portable devices. As mobile web design means more and more nowadays, designers often have problems reaching deadlines because of a high workload.
  •  
    Good and consise
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