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Mathieu Plourde

02 Technology Literacy and Bootcamp - Social Media Marketing Strategy - Spring 2016 - 0 views

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    ""I didn't let my child loose on the streets without teaching her about traffic and looking both ways. Similarly, I don't like to see otherwise well-educated people loose in digital culture without knowing something about what makes a small-world network work or why a portfolio of weak ties is important. Networks particularly affect privacy and reputation-the places where our private lives intersect or collide with public knowledge, whether or not we know what to do about it.""
Mathieu Plourde

What is your "brand voice" and why does it matter? - MarketingTango - 0 views

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    "What exactly is a brand voice? Adweek puts it succinctly: "When we say brand voice, we mean the authentic personality of your brand. Ask yourself: 'Who would my brand be if it were a real person? What would it sound like?' That is the voice of your brand.""
Mathieu Plourde

Generation-C gives rise to the Age of Assistance - 0 views

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    "Truth is that they're not the sole culprit. Consumerism as a whole is evolving and many businesses are not upgrading or updating value propositions, processes or products. Beyond Millennials, Centennials or any age demographic for that matter, the consumer every brand needs to pay attention to the group I call "Generation-C." This ever-growing group of connected consumers interacts with brands differently and has a rising expectation for on-demand assistance. As Google puts it, these highly-connected, mobile-first consumers are giving rise to "the age of assistance.""
Mathieu Plourde

After decades of pushing bachelor's degrees, U.S. needs more tradespeople | PBS NewsHour - 0 views

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    ""I'm a survivor of that teardown mode of the '70s and '80s, that college-for-all thing," he said. This has had the unintended consequence of helping flatten out or steadily erode the share of students taking vocational courses. In California's community colleges, for instance, it's dropped to 28 percent from 31 percent since 2000, contributing to a shortage of trained workers with more than a high school diploma but less than a bachelor's degree."
Mathieu Plourde

We looked at 1,000 landing pages. These are the top 5 design trends we found - 0 views

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    "The results are in, and the top landing pages are heavy on content and light on color. At Crayon, we recently analyzed the top 1,000+ landing pages from our web design inspiration site Crayon Inspire. We looked at how they used text, video, and colors, and we even dug into the structure of the most popular landing pages of the last year."
Mathieu Plourde

Digital Learning Compass: New report on distance education higher ed enrollments -e-Literate - 0 views

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    "A year-to- year increase of 226,375 distance education students, a 3.9 percent increase, up over rates recorded the previous two years. More than one in four students (29.7 percent) now take at least one distance education course (a total of 6,022,105 students)."
Mathieu Plourde

Digital Learning Compass: Distance Education Enrollment Report 2017 - OLC - 0 views

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    "Over 6 Million Students Now Enrolled in Distance Education. The Distance Education Enrollment Report 2017, produced by Digital Learning Compass, in partnership with OLC, Pearson and Tyton Partners, points to continued growth in distance education, even as overall higher education enrollments decline."
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