The Waywardness of Ed Tech Market Leaders - 0 views
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Mathieu Plourde on 14 May 19"If one studies the interest publishers have shown in the OPM market, one sees the desire for them to create this revenue envelope by being the one-stop shop for aggregating everything their customers need: from content, to technology to program design and marketing. Even thought McGraw's next CEO, Cengage's Michael Hansen, declared recently that the company would stay away from "the business of recruiting students to schools," I would be shocked if the new McGraw Hill were not in some way equipping schools to build their own OPM capability - much the way John Katzman's Noodle is set up."