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"In the wake of the Pearson social media monitoring controversy, edubloggers like Audrey Watters and D'arcy Norman have announced their policies regarding code that can potentially track users on their blogs. This is a good idea, so we are following their example."

In short, the company is slowly but surely building out an advertising platform, not much different than what other social networks like Facebook or Twitter have. The company's policy says it will be collecting log data, cookie data, and device information. If Pinterest users don't like the idea of being tracked, they can manage their account settings, though it's not clear to what extent this will be effective.