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Opening up the institution may seem like a counter-intuitive way of protecting it, but in an era where tremendous value is being created by informal and self-organized groups, sharing becomes the simplest and most powerful way of connecting with external learning opportunities.

A video about the value of English Studies in a digital age.

For years, workplace experts have touted the value of multitasking. But today, it's common to hear people complain about the inability to stay on track long enough to read a simple news story. The Internet is a snacking medium; people only consume bits and pieces. Prensky believes employers need to change their workplace culture in order to take advantage of the skills today's techno-savvy employees bring to the table.

Twitter may not function as a broadcast medium as much as it serves as a quick relay service for sharing ideas, thoughts and concerns with others who have similar interests, both locally and at great distances. These practices typically follow the formula, articulated by Barbara Ganley, that we "blog to reflect, Tweet to connect."

If you're ready to go beyond dabbling with Twitter, join us for our new "Advanced Twitter for Business" webcast on February 6. Learn everything you need to launch a successful Twitter strategy for your business.

Instead, what I see happening is being done on smaller scales. It's individual concept workers reaching out to other people (known or not known), through networks or social media, to get help with their particular needs.

It then follows that as faculty we would seek to create such communities for our students, to foster their own rigor and creativity of thought and communication--to develop their own expertise.

What's the point of Twitter? Why should educators get involved? What difference does using Twitter make? Here are some answers that you might like to share.

You get out of Twitter what you put into Twitter. When you come to Twitter, come prepared to share something. It doesn't have to be earth-shattering information. Just something, anything, that someone, somewhere, might want to see. Here's a novel approach to getting started with Twitter: expect nothing in return.

He saw this as summing up the challenge faced by university of which the traditional model has been ownership and sharing stuff only with specific people at specific times. He would argue, on the other hand, that "Free is a hard price to beat".