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Industry evolution is the study of how industries begin, grow, mature and adapt to changing business environments.

For years, workplace experts have touted the value of multitasking. But today, it's common to hear people complain about the inability to stay on track long enough to read a simple news story. The Internet is a snacking medium; people only consume bits and pieces. Prensky believes employers need to change their workplace culture in order to take advantage of the skills today's techno-savvy employees bring to the table.