Top Reasons I Follow Back on Twitter : Inbound Marketing Strategies - 5 views
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B Ginther on 09 Mar 10Let's face it, the Twitterverse is made up of individuals and brands. While the branded Twitter accounts are staffed by people, the persona of each Twitter account is either an individual or a company or a brand. For example, General Motors has a branded Twitter account, and they also have product branded Twitter accounts. Like you I receive dozens of new Twitter followers every day. When I plow through them, I usually make my decision to follow back (or not) in under 5 seconds.