Contents contributed and discussions participated by Rudy Godoy
he follows so many people because he thinks of Twitter as the new phone company
Brands have to be more than just faceless organizations online. They need to offer value added content about their brand/industry/sector.
Each brand can represent more than its product or service. It represents a whole industry and related content attached to that industry.
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You don’t have to talk about your competitors but you should talk about what your customers come to you for.
the fact that users are texting more substantive observations and opinions in real time, and the company has a valuable information database it can sell to businesses
"We can measure the tweets," he says. "We're trying to figure out what are the appropriate metrics around engagement and how to convey those."
shared by Rudy Godoy on 21 Jan 09 - Cached
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