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"What are you going to get done with just a standalone Twitter? You're going to have a lot of conversations around something -- have conversations about content, collaboration, and people," says Ross Mayfield, CEO of Socialtext. "That's why I think something that is a conversational tool like this really benefits from a direct tie-in to the way you're otherwise working."

Facebook Pages are becoming a lot more like Twitter in terms of the ways marketers can use them to reach and engage people inside Facebook. Twitter has proven that the "status update subscription + news feed" conversation model works well for a variety of marketers - from large brands to self promoters like bloggers, consultants, and real estate agents.

Last month a social media analytics provider named Sysomos released a comprehensive report on Twitter usage. http://www.sysomos.com/insidetwitter/