How to Integrate Customer Service into Social Media Marketing - 0 views
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Danielle Chivers on 25 Mar 11This article discusses how social media has changed customer service from being a support function into an extension of marketing. It highlights the company Zappos for being the premier example of how a company can have amazing customer service across several social media outlets. The article also discusses that 46% of customers want to solve a problem and 40% of people want to give their feedback on a product which touches on the need to be consulted. The last section of the article gives 12 ways that social media enhances customer service and 5 ways to measure social media customer service.