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Merlyn Reyna

D#3 HW#1 Contrast and Meaning - 0 views

www.alistapart.com/...contrastandmeaning

chapter3 article TWC301 Chapter 3

shared by Merlyn Reyna on 08 Jun 11 - Cached
  • your grasp of these fundamentals determines your ability to communicate effectively. Without fundamentals, you will flounder when faced with complex design challenges or constraints.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      some fundamentals being the tips they have given us in the readings so far.
  • These basics of creative communication are consistent across art forms: painting, music, dance, acting, poetry, design, and all other artistic endeavors. I divide them into two categories: vocabulary and grammar.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      Contrast as well as other fundamentals are not only used in one media of communication it is used in all kinds of communication.
  • nce, angular lines and forms are generally indicative of strength, speed, and masculinity, while rounded lines and forms are generally associated with softness, slower tempo, and femininity.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      Different lines and textures convey different ideas and feelings.
  • ...9 more annotations...
  • Moreover, most of the rules of language have exceptions, and some creative modes of communication make little or no reference to rules. Every language is lent nuance, style and character by the way that each individual uses it, and there are exceptions for every grammatical rule.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      Using funamentals to convey important information is communicating and in a way is like its own language.
  • which are used to define hierarchy, manipulate certain widely understood relationships, and exploit context to enhance or redefine those relationships…all in an effort to convey meaning. Contrast is important because the meaningful essence of any thing is defined by its value, properties, or quality relative to something else. That’s right: nothing has much meaning by itself, which is one reason why design is important.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      expressing the important information in something is best shown when contrasted. The more a title stands out the more impact it is going to have on the viewer and the easier they will remember that name.
  • contrast is closely tied to human perception and survival instincts, as we’ll examine later, and this makes contrast a powerful and essential tool for designers.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      it is human insticnt to be drawn to bold information
  • Furthermore, each component is but a piece of the overall project message and objective. With creative uses of contrast, you can influence user choices and compel specific actions.
    • Delaney Hensley
      Delaney Hensley on 08 Jun 11
       
      each piece of finished product has its own role, it is important to distinguish that role and convey it appropriately.
  • The function of contrast in defining meaning can be explained by comparing fundamental opposites: dark/light, soft/hard, fast/slow.
  • every element on the page you’re designing has to be positioned, styled, sized, or otherwise distinguished in accordance with its specific importance and place in the overall communicative objective.
  • ontrast helps lead the reader’s eye into and through your layout.
  • Contrast is everywhere and a part of everything we see, do, experience, and understand.
  • Contrast is just one component of design fundamentals.
  • Karla Freeman on 10 Jun 11
     
    Gives great definitions of contrast and design. I think it will be a great resource now and later.
  • Merlyn Reyna on 24 Jan 12
     
    Contrast defines hierarchy, understanding relationships to convey a message.  It is used to hand in hand with the principle of emphasis in order to keep its emphasis.  Every element must be positioned with style, size, and distinguished with a specific importance.  This article gives an idea of how contrast is typically used by giving examples.  
Taylor Rowand

D#3, HW#1- Snog: Pure Frozen Yogurt - 0 views

www.ifancyasnog.com

Frozen Yogurt TWC-310 Chapter3

shared by Taylor Rowand on 09 Sep 11 - Cached
  • Taylor Rowand on 09 Sep 11
     
    I like the contrast in this site when it comes to colors and font sizes. The quotes really grab your attention off the bat and give the viewer information about what makes Snog different
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