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Carri Bugbee

No March Madness for Cord Cutters | Re/code - 1 views

recode.net/...march-madness-for-cord-cutters

shared by Carri Bugbee on 17 Mar 14 - No Cached
  • A good chunk of the tournament’s 67 games will only be available to people who have access to Turner-owned cable channels TNT, TBS and TruTV. And for the first time ever, that includes the two semifinal games on Saturday, April 5: If you don’t have pay TV, or a friend who does, and you don’t want to watch the Final Four games at a bar, you’re going to be out of luck.
  • Big-time sports have been migrating from free broadcast channels to pay channels for some time.
Carri Bugbee

Winners and Losers in TV's New App Economy (Guest Column) - Hollywood Reporter - 0 views

www.hollywoodreporter.com/...ners-losers-tvs-new-app-826075

shared by Carri Bugbee on 24 Sep 15 - No Cached
  • Carri Bugbee on 24 Sep 15
     
    As Apple leads the way, cable networks fade and geographic boundaries disappear, only shows with strong brands and social appeal (congrats, Jimmy Fallon and John Oliver!) will thrive.
Carri Bugbee

Montreal's Seevibes acquires French social analytics firm TvTweet, opens office in Fran... - 0 views

business.financialpost.com/...tvtweet-opens-office-in-france

social analytics social TV socialTV television SeeVibes

shared by Carri Bugbee on 20 Nov 13 - No Cached
  • The service analyzes over 3,000 TV shows across “100%” of broadcasters and cable TV networks in Canada, recording 20 million relevant social media interactions each week. The idea is that clients – which currently include Quebecor Media, CBC, and Bell Media – can analyze posts and tweets, both for their own shows and channels, but also the industry over all, and adjust their social media strategy accordingly.
  • TvTweet, founded in Bordeaux, France in 2011, has found similar success in the European market, and is working with companies such as Orange, TF1 and NRJ12 across seven different countries.
Carri Bugbee

Will streaming TV get crazy expensive in the future? - Aug. 9, 2017 - 3 views

money.cnn.com/...index.html

streaming socialTV social TV television TV OTT Netflix Hulu

shared by Carri Bugbee on 18 Aug 17 - No Cached
  • it could one day cost consumers more to get the content that they want than by buying cable.
  • Once people start to choose from a sea of content, they reach a point of exhaustion. They eventually end up cutting back services, said James McQuivey, leading analyst tracking the development of digital disruption at Forrester Research.
Carri Bugbee

USA Network Brings Advertisers into Its Social TV Journey - eMarketer - 1 views

www.emarketer.com/Article.aspx

shared by Carri Bugbee on 24 Aug 12 - No Cached
  • We’re trying to bring brand advertisers into the conversation. When the Ford Fusion, for example, is integrated into an episode of “White Collar,” it’s then easy for us to promote that positioning or brand integration in platforms like Character Chatter.
  • We don’t want people to view something as an ad, we want people to view it as added content to their “White Collar” show experience.
  • Viewers using the Viggle platform can access interesting plot points, Q&As, live polls—things like that—while watching the show.
  • ...1 more annotation...
  • The term social TV is just going to go away. It’s going to become the way that we all do creative executions across multiple platforms while engaging with users. I also think we are going to see an adoption explosion as cable companies start devising more second-screen companion experiences and the electronic programming guides include some type of visual indicator letting subscribers know of the enhanced program that goes along with the show.
Carri Bugbee

Twitter Ad Strategy: Team Up With TV Content Creators - Businessweek - 0 views

www.businessweek.com/...am-up-with-tv-content-creators

shared by Carri Bugbee on 26 Apr 14 - No Cached
  • Twitter is specifically about what is happening right now,” says Ron Amram, senior media director of Heineken USA, adding that Amplify has become Twitter’s most promising ad tool. “To allow a brand to have real-time ownership of a video that says, ‘This is what you need to know right now’ is pretty powerful.”
  • To attract more social media attention, “marketers are taking moments that would have been talked about at the water cooler and are allowing them to unfold live,” says Adam Bain, Twitter’s president of global revenue.
  • A division of 30 employees works with media companies to ensure that networks and their actors tweet during broadcasts and that Twitter hashtags and user names appear on the screen
  • ...4 more annotations...
  • We are trying to make it feel like the television is magically beaming the clip down to your phone,” says Glenn Otis Brown, the senior director who heads Amplify and a former YouTube executive.
  • “What makes it work best is that it builds on our main screen,” says Jeff Lucas, the head of sales, music, and entertainment at Viacom Media Networks. “Consumers, particularly millennials, don’t want to miss out on a conversation,
  • The company wouldn’t say how it’s divvying up the Amplify ad revenue, but the media rights holders are taking the majority cut
  • “People can’t get enough video,” says Tom Bedecarre, chairman of digital advertising firm AKQA. “But if it’s not just any video, if Twitter has gone and cherry-picked all the best moments from cable networks, sports leagues, and all the top content owners, then they are going to have amazing content that people want.”
Carri Bugbee

MediaPost Publications More + More Devices = More Multitasking 04/10/2013 - 0 views

www.mediapost.com/...devices-more-multitasking.html

shared by Carri Bugbee on 10 Apr 13 - No Cached
  • Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
  • The findings present an opportunity for broadcast and cable networks to interact with consumers much more readily and immediately than they have in the past,
  • Among devices, the PC/laptop is still the top device used for these “over-the-top” (OTT) services with 65% of respondents using them to watch video content (up from 59% last year). About a third (31%) said they did the same on a mobile phone (up from 24%), while 22% said they used a tablet (up from 14%). Tablets and PCs are the preferred devices to watch longer-form video (such as movies or TV shows), according to the survey. 
  • ...2 more annotations...
  • “Broadcasters are becoming the most-trusted providers for on-demand services,
  • 90% of consumers watch at least some video content over the Internet.
  • Carri Bugbee on 10 Apr 13
     
    Significantly, 14% of consumers used their tablets to search for content and engage in social media directly related to the television program they were watching. 
davidtetreault

Clear Channel Airports Inks 10-Year ClearVision Deal with ClearTV Media to Continue Bri... - 0 views

finance.yahoo.com/...irports-inks-10-223900802.html

clear channel airports media yahoo finance david tetreault

shared by davidtetreault on 05 Feb 15 - No Cached
  • davidtetreault on 05 Feb 15
     
    From Yahoo Finance: Clear Channel Airports , a brand division of Clear Channel Outdoor , and a subsidiary of iHeart Media Inc., announced today it has signed a new 10 year deal with ClearTV and David Tetreault thanks ClearVision to continue their service with ClearTV.
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