Group items tagged

Assuming the tail doesn’t begin until term 18, the head and body together only account for 3.25% of all search traffic! In fact, the top terms don’t account for much traffic: • Top 100 terms: 5.7% of the all search traffic • Top 500 terms: 8.9% of the all search traffic • Top 1,000 terms: 10.6% of the all search traffic • Top 10,000 terms: 18.5% of the all search traffic

What Future for Latin America?

Usually, mobile homes are not associated with terms such as long-term quality or environmental friendliness. Now, a professor of architecture at Mississippi State University (MSU) wants to change this. He has developed the concept of the GreenMobile home, an ultra-affordable and ecological-minded, factory-built housing unit. The first prototypes of these homes, which could be used as regular houses or for disaster relief housing, should be built in March 2008. And their cost is expected to be in the $50,000 range. Not too bad, especially if the value of these houses increases in the future as expects the development team. But read more…

A recent NY Times article highlights the rise of midday “media snacking” by cubicle dwellers, a trend that’s affecting not only office culture, but online media producers and the advertisers who help support them as well. An increasing number of 9-to-5ers are opting to spend their lunch hour breaks viewing online shows, news recaps, and maybe the random YouTube clip over the traditional lunch, sometimes stockpiling clips throughout the day and coordinating simultaneous watching with coworkers. Video-hosting sites and other websites featuring video content are seeing a spike in viewership during the three hour period around 12 noon, with shows like Yahoo’s The 9, a best-of-the-Web segment (sponsored by Pepsi), or Political Lunch, a popular three-minute webcast on politics, catered to office snackers (brief with daily updated content). And advertisers are finding that online content made with the midday viewer in mind are perfect for targeted marketing:

If developed countries act now, a ‘climate-smart’ world is feasible, and the costs for getting there will be high but still manageable, says a new World Bank report released today. High-income countries also need to act quickly to reduce their carbon footprints and boost development of alternative energy sources to help tackle the problem of climate change.

IEA members ‘not on track’ on energy efficiency Environmental Finance, 22 October 2009 - “More action is needed” by International Energy Agency (IEA) member countries on energy efficiency, according to a new report from the agency. “IEA member countries are implementing a full range of energy efficiency activities,” the report finds. “However, more action is needed … IEA member countries need to urgently extend their efforts in energy efficiency policy,” especially in transportation.