While hybrid vehicles (which pair a conventional internal combustion engine with
an electric motor) have become an established segment of the overall automotive
market, the limited availability of plug-in electric vehicles (PEVs) – including
plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs) –
has inhibited sales growth in a number of major markets. Major automakers
including Honda, Volkswagen, Hyundai, and others will be launching PEVs in a
large number of countries over the next 2 years, however, adding to the list of
available models, sparking increased consumer interest, and accelerating sales
opportunities.