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STR FILED A motion to dismiss a lawsuit that claims it, along with several major hotel companies conspired to inflate luxury hotel rates. The research firm said in the motion that the seven individuals named as plaintiffs in the lawsuit failed to show a knowing conspiracy to fix prices through STR's "Forward STAR" program in violation of federal antitrust laws. The lawsuit, filed in February in federal court in Washington state, alleges that STR, owned by commercial real estate information researcher CoStar Group, and hotel companies including IHG Hotel & Resorts, Marriott International and Hyatt Hotels Corp., entered an exchange of "competitively-sensitive information about their prices, supply, and future plans" in violation of the antitrust provisions of the Sherman Act, according to the lawsuit. The plaintiffs seek to make it a class-action filing on behalf of every person who stayed at the defendants' hotels from February 2020 until the present for an unspecified amount. However, STR's motion claims it fails to provide evidence of any illegal actions and is mistakenly part of a current legal trend.

WYNDHAM HOTELS & RESORTS recently launched Wyndham Connect, a new guest engagement platform by Canary Technologies, in North America. The platform, first announced at the company's 2023 global conference, is available at no additional cost to owners, with nearly 2,000 North American hotels already using it, Wyndham said in a statement. "We always put our franchisees first, and investing in innovative technology like AI sets them apart from the competition," said Scott Strickland, Wyndham's chief commercial officer. "With access to powerful solutions like Wyndham Connect, our franchisees can manage their businesses more efficiently and curate guest experiences to help make stays more meaningful than ever. The result? Happier guests, higher chances for repeat business and money in franchisees' pockets."

The Internet of Things (IoT) has been a game-changer in various industries, and the hospitality sector is no exception. The integration of IoT technology in hospitality has transformed how hotels and resorts operate, offering enhanced guest experiences and streamlined operations. IoT refers to the network of interconnected devices and sensors that collect and exchange data through the Internet, enabling seamless communication and automation. Let's explore how the IoT can benefit the hospitality industry, with a particular focus on the role of mobile phones in enhancing guest experiences. Personalized Guest Experience According to Analytic Steps, one of the most significant advantages of IoT in the hospitality industry is its ability to provide personalized guest experiences. IoT-enabled devices like smart room systems and mobile apps can gather data on guest preferences and behavior. With this information, hotels can tailor their services to meet individual needs, creating a more personalized and memorable stay for guests.

THE U.S. HOSPITALITY industry faces an environmental wake-up call as guests seek accommodations that align with their values beyond amenities alone. This trend has fundamentally changed how hotels approach sustainability, with many adopting practices such as reduced water consumption and energy conservation. Large hotel chains like Hilton Hotels & Resorts and Marriott International have openly declared their efforts to minimize environmental impact. However, achieving meaningful sustainability requires franchise owners and operators to be on the same page. "As a global hospitality leader, Hilton is dedicated to providing exceptional guest experiences," said Jean Garris Hand, Hilton's vice president of global ESG. "However, we also recognize our profound responsibility to safeguard the destinations where we operate for future generations of travelers. Our efforts to reduce energy, carbon emissions, water usage, and waste are integral to Travel with Purpose, Hilton's comprehensive environmental, social, and governance strategy aimed at promoting responsible travel worldwide."

The Admiralty Inn & Suites is now open in East Falmouth, Massachusetts. The 97-room upper-midscale hotel, part of The Red Collection, is owned by Sai Vani Corp. led by Mark Patel. It is the second hotel in Cape Cod to be in Red Roof's Red Collection, joining the Mariner Resort in Yarmouth, Massachusetts, Red Roof said in a statement. The recently renovated hotel is near Cape Cod attractions like Falmouth Heights Beach, Martha's Vineyard, Nobska Point Lighthouse, Historic Falmouth Village, Highfield Hall & Gardens, Cape Cod Children's Museum, Woods Hole Science Aquarium, Old Silver Beach, Shining Sea Bikeway, and Beebe Woods, the statement said. The property features a business center, onsite fitness facility, heated indoor swimming pool and seasonal outdoor pool. "Cape Cod is a sought-after region for development and with the opening of the Admiralty Inn & Suites Red Roof now has two Red Collection properties in the region," said Matthew Hostetler, Red Roof's chief development officer. "The brand's offerings-increased amenities at an affordable price point-resonate with consumers and we'll continue our efforts to meet guest demand for Red Roof hotels across the country."

They say the good things in life are free. We agree, and here are a few things that we found.

Catch a sneak peek at the terror in store at Universal Studios Singapore's Halloween Horror Nights 2 - if you dare!

Racking your brain for the perfect birthday present this October? Here's something for your consideration. WARNING: It's to die for.

Seeing is believing in Incanto, a high-energy combination of extraordinary illusion and acrobatics, soaring vocals, dynamic dance and lavish costumes. Ready to be mesmerized?

Recent article by Wild Junket.com about diving with Monarch Sands Beach Resort's dive team. http://www.monarchsands.com "Y ou can't come to the Philippines and not go scuba diving," said American dive master Gary Finney.

We got up close and personal with the business mogul, talk-show host, TV star, author and most recently, Harvard graduate - and find out how amusements parks inspired the creation of America's Next Top Model.

In town to promote Asia's Next Top Model, the latest adaptation of the 38-year-old's successful franchise, we had a chance to get up close and personal with the California-born celebrity - without getting starstruck. And here's how we did it.

Spending a day out with the kids? Most plans fall through the moment they start screaming for that cute soft toy. For those with children (up to the age of 10), we have some tips for you!

So you've always wanted to play Freddy Kreuger from 'A Nightmare on Elm Street' series. Or perhaps a horror movie scream queen is your thing. But there's a problem - before your big break to make your presence felt this Halloween, you must pass this thing called the auditions.

What price would you pay to look fabulous? Here are some freaky moments captured from the Halloween Horror Nights 2 auditions!

Makeup is an art - your face is the canvas and sometimes a blank canvas isn't pleasing to the eye. We realise there is a lot more to wearing makeup than a mere swipe of mascara or a measly dash of brown eyeshadow. Here are three tips.

What if lush greenery and clear blue skies no longer exist? Guess what - dirty business can actually save our planet!

A brand new original theatrical magic spectacular, Incanto will feature Joe Laber, one of the world's top illusionists. It will also showcase an ensemble of 50 international performers in a high-energy combination of extraordinary illusion, acrobatics, vocals and dynamic dance moves.

It's the weekend and you're out at the same old place with your friends. Maybe it's pub-crawling with your best mates, or maybe it's having a quick round of office gossip with your colleagues at a café. But one thing's for sure - Hollywood After Hours at Universal Studios Singapore is giving you a new place and new reasons to celebrate.

From now till September, get ready to party at Universal Studios Singapore's Hollywood After Party every Saturday night! Check out the highlights here!