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Peachtree Group recently promoted 15 senior-level executives to support business initiatives within its investment and investment services teams. From the investment team, Nicholas Huddleston is promoted to vice president, loan servicing; Matthew Larre to vice president, portfolio management; Kendall Burrus to assistant vice president, debt asset management; John Schellhase to assistant vice president, development investments; and Matthew Weatherford to assistant vice president, dispositions and acquisitions. Promotions in the investment services team include: Daniel Puglisi to senior vice president, corporate operations, hospitality management; Lee Shuman to senior vice president, hospitality development; Jenelle Zadik to senior vice president, people, culture, and workplace initiatives; Allison Frazier to vice president of revenue management; Sophia Koehl to vice president of hotel accounting; and Charles Talbert to vice president, corporate communications. Also promoted in the services team were Eugene Barber III to assistant vice president, construction and design; Zachary Bollinger to assistant vice president, debt capital markets; Sean Hondorf to assistant vice president, renovation program; and Katherine Atkinson to controller.

NOBLE INVESTMENT GROUP has announced leadership promotions across its investment, capital markets, finance, and asset management teams - reflecting the firm's continued commitment to the professional development and advancement of its talented and long-tenured team. According to a company statement, Dan Konzelmann is promoted to vice president and will be responsible for executing strategies across Noble's investment platforms. Emily Feeney has been promoted to senior director and will look after financing new asset acquisitions, managing capital market relationships and asset sales. Jeff Pennington is elevated as senior director and will be in charge for internal and external reporting, fund modeling, and valuations. Bo Zhang has been promoted to senior associate, and will be responsible for information, data, and analytics for our asset management team and investment management strategies, the statement added. "We are extremely proud of these Noble leaders and their well-deserved promotions," said Mit Shah, Noble CEO. "We look forward to their continued growth and contributions to the success of our organization as we expand and execute the depth and breadth of our investment strategies."

PEACHTREE HOTEL GROUP and its affiliates, Peachtree PC Investors for capital markets and Peachtree Hospitality Management, made four changes at the senior leadership level recently. The promotions are intended to support the company's real estate investment platform and operation services, according to a statement. The Atlanta-based company, led by Jatin Desai and Mitul Patel as managing principals, promoted Greg Zabinski as executive vice president, capital markets for Peachtree PC Investors. Vivian Clarke is now senior vice president for people and culture. Steve MacKenzie was promoted to senior vice president over operations for Peachtree Hospitality Management, and Michael Ritz is now senior vice president for investments. "The success Peachtree is experiencing is creating significant opportunities for us in the talent space," said Greg Friedman, Peachtree's CEO. "These promotions support our strategic growth objectives, and we expect to have additional promotions and appointments as we further scale up our operations."

THE AMERICAN HOTEL & Lodging Association recently announced three promotions among its leadership team. Kiersten Pearce was promoted to senior vice president for executive and strategic initiatives; Adrienne Weil was promoted to senior vice president for member engagement and services; and Kara Filer was promoted to senior vice president for strategic partnerships and business development. Pearce joined AHLA in 2018 and previously served as its vice president of member engagement and services, according to AHLA. In her new role she will develop industry initiatives that align with AHLA's strategic plan and organizational priorities. She'll also oversee the coordination of the AHLA board of directors, executive committee and associated committees, as well as operational functions, including legal. Weil previously served as AHLA's vice president of strategic partnerships and business development and led efforts to accelerate "non-dues" revenue growth from industry service providers and suppliers. In her new role, she will lead AHLA's membership team and spearhead efforts to optimize AHLA's committees and networks and ensure AHLA's differentiated value proposition remains relevant as member needs evolve.

Michael Harper is promoted to president of Hotel Lending at Peachtree Group, overseeing the company's entire hotel credit platform and guiding all aspects of the credit business. Similarly, Jared Schlosser rises to executive vice president of hotel lending and head of CPACE, while Michael Ritz is promoted to executive vice president of investments, Peachtree Group said in a statement. "These appointments underscore Peachtree's commitment to its core growth initiatives in hotel lending, as well as fostering talent from within our own ranks, with an eye toward further diversifying its allocation strategies as it taps into new investment opportunities," said Greg Friedman, Peachtree's CEO and managing principal. Since joining Peachtree in 2014, Harper has held a series of leadership positions, overseeing the company's credit business with a focus on loan originations and strategic acquisition of credit portfolios, Peachtree said. He has guided the team through over 500 investments totaling more than $6 billion.

THE AMERICAN HOTEL & Lodging Association and the Hospitality Sales and Marketing Association International Americas have formed a partnership that will more closely align the two associations to benefit their respective members and advance the hospitality industry, AHLA said in a statement. Also, AHLA and its technology committee, HTNG, announced the inaugural AHLA Technology Acceleration Award, a new program to recognize companies that are advancing innovation in hospitality technology. According to the statement, the partnership will create linkages to the industry's sales, marketing, and revenue optimization professionals for AHLA, while expanding HSMAI's organizational reach by aligning it with America's largest hotel association. Under the new agreement, effective April 25, AHLA will provide HSMAI with opportunities to participate in AHLA's On the Road events, and HSMAI will promote the events to its members and local chapters. AHLA and HSMAI will also promote each other's events, campaigns, and education and certification programs, and have reciprocal participation in distribution-focused committees. As per the agreement, AHLA and HSMAI will further explore opportunities to align the work of both organizations' foundations to address industry-wide initiatives on workforce and promoting Diversity, Equity and Inclusion. AHLA and HSMAI leadership will meet regularly to discuss and coordinate key strategic industry issues and shared objectives, the agreement noted. AHLA said the AHLA-HSMAI partnership expands upon a relationship the two organizations started early last year, when HSMAI became a content partner for AHLA's On The Road state hotel conference series, offering innovative and exclusive revenue generation insights at On The Road events.

Pradip Bhol is now promoted as the cluster director of engineering at Courtyard By Marriott Surat, following his tenure as chief engineer. In the new capacity, he will oversee operations at Courtyard By Marriott Surat, Surat Marriott Hotel, Auro University, and forthcoming projects at Earth Space, Courtyard Surat said in a statement. Courtyard Surat is managed by Gujarat JHM Hotels and owned by the U.S.-based Auro Hotels, founded by the Rama family. "Pradip's promotion is a testament to his remarkable contributions and underscores Courtyard By Marriott Surat's commitment to recognizing and empowering talent within its ranks," said Vikas Sharma, Courtyard Surat's area general manager. "His leadership will undoubtedly chart new heights of success and further solidify the cluster's position. " Bhol has previously worked at Hyatt Hotels Corp., Accor, Lemon Tree Hotels, and Marriott International, the statement added.

Geetika Rana is now AAHOA's executive vice president of membership and events, while Dennis Smith is the new executive vice president of business development. Rana, with AAHOA since 2012, and Smith, who joined in 2022, were most recently SVP of membership and VP of business development, respectively. AAHOA President and CEO Laura Lee Blake congratulated them on their promotions. "Geetika's extensive experience with our members and events, combined with Dennis's expertise in building strategic partnerships, will significantly enhance AAHOA's ability to meet the evolving needs of our members," Blake said. "These leadership advancements position AAHOA for continued success in leading the hospitality industry forward." Rana said she is honored to take on the role and continue serving AAHOA's members, partners and the hospitality industry.

IHG HOTELS & RESORTS recently launched "IHG LIFT," an owner growth program aimed at providing hotel development support for historically underrepresented groups in the hospitality industry and promoting diversity within IHG's hotel owner community, the company said. The new program seeks to remove shared barriers to hotel ownership within these groups, promoting diverse owner-entrepreneurs for success. IHG will invest more than $30 million over the next five years to aid the program, offering support, capital access, and guidance throughout the hotel lifecycle for eligible owners in the U.S. and Canada. The IHG LIFT program name stands for leadership, inclusivity, facilitation and transformation, reflecting the necessary change and ongoing evolution within the industry, a company statement said.

TWO MAJOR COMPANIES in the real estate finance space, Noble Investment Group and Peachtree Hotel Group affiliate Stonehill, recently announced major changes in their senior leadership team. Noble, led by Mit Shah as CEO, announced triple promotions in the firm. Dustin Fisher, Lisa Smith and Judd Ledet have been promoted as senior vice presidents for investments, asset management and development, respectively. Fisher will be responsible for the sourcing and execution of acquisition opportunities across Noble's institutional investment platforms, a statement said. Smith will lead the firm's asset management team and oversee a majority of Noble's third-party hotel operating relationships and overall asset performance.

Lisa Jordan is the new vice president of marketing at Red Roof. She will lead the development and execution of the company's marketing and digital strategies to drive business growth. Jordan joined the company in 2021 and led the integrated digital marketing team, working on the company's web, advertising, and social media platforms. Jordan played a role in enhancing redroof.com and collaborated across communication, sales, revenue management, and operations to elevate the customer experience and boost revenue, Red Roof said in a statement. "Lisa is a powerful asset on our leadership team and a secret weapon in our marketing mix," said Marina MacDonald, Red Roof's chief marketing officer. "Her promotion is right for the company and a reflection of the value she brings to this critical function, and I know that she will succeed in her new role."

Today's hoteliers face new challenges. IBIS World reports that there are now over 100,000 hotels and motels across the United States-meaning that the competition is greater than ever before. Further, the cost of delivering a unique and exciting guest experience continues to rise in tandem with the cost of hotel operations. So, hoteliers are tasked with finding sources of revenue beyond bookings. That's where new technology comes in. AAHOA owners can harness the power of technology to address modern challenges, so you'll be better positioned for success-no matter what the future holds. Start unlocking new revenue streams today According to a report by Oracle and Skift, nearly half of executives expect non-room revenue to account for an increasing share of their hotel's revenue by 2025. In-room TVs are a great way to drive non-room revenue-today and tomorrow. With new technology, you can use screen space to promote any paid amenities such as room service, spa services, on-site casinos, and more.You can also sell paid on-screen advertisements to local establishments like restaurants, amusement parks, or museums. There are even opportunities to promote larger affiliate partners and collect extra income when you refer guests.

Chris Cheney is now senior vice president of commercial services at Stonebridge Cos. He joined the company in 2007, serving as a general manager at properties from Alaska to Colorado before becoming director of revenue management in 2011. In his new role, Cheney will oversee revenue management, sales and marketing, and digital strategy. Stonebridge is led by founder and chairman Navin Dimond. "We are incredibly proud to promote and grow our internal talent at Stonebridge, and Chris' continued growth within the company is a testament to that commitment," said Rob Smith, Stonebridge's president and CEO. "Chris' leadership has been instrumental in our success, with 77 percent of our hotels exceeding or achieving 100 percent market share penetration and an average market share of 109 percent. I'm confident that these impressive results will continue to set us apart in the industry under Chris's leadership."

Vickie Callahan is now president of Peachtree Group's management division, after serving as senior vice president for revenue generation. In her new role, she will oversee the company's 88 hotels across 27 brands, totaling 11,173 rooms in 23 states and Washington, DC, Peachtree said in a statement. "Since joining us in 2020 as senior vice president, revenue generation, Vickie has been an invaluable member of our team," said Greg Friedman, Peachtree Group's managing principal and CEO. "Vickie has successfully guided us through the pandemic's challenges with her strategic insights and ability to optimize our hotel revenues. Vickie's leadership will continue to be crucial as we navigate the evolving travel and hospitality landscape and deliver exceptional value to our guests and stakeholders." Peachtree is led by Friedman, Jatin Desai as managing principal and CFO, and Mitul Patel as principal.

Steve Mackenzie is now executive vice president of hotel operations at Peachtree Group's hospitality management division. In this role, he will oversee the financial performance of Peachtree's hotel portfolio, ensure adherence to franchise procedures, regulations and standards, and foster company culture and team growth, Peachtree said in a statement. Peachtree is led by Greg Friedman as managing principal and CEO, Jatin Desai as managing principal and CFO and Mitul Patel as Principal. "Steve has been instrumental in the exceptional growth and results of our hospitality management portfolio over the past six years," said Vickie Callahan, Peachtree's hospitality management division president. "His leadership will continue to guide the team as we grow our portfolio."

In town to promote Asia's Next Top Model, the latest adaptation of the 38-year-old's successful franchise, we had a chance to get up close and personal with the California-born celebrity - without getting starstruck. And here's how we did it.

The Restoring Brand USA Act took another step toward passage, clearing the U.S. House Committee on Energy and Commerce. The bill would renew the program aimed at promoting international travel to the U.S. Brand USA has generated $56 billion to the U.S. economy since 2013 and supported more than 45,000 jobs each year, according to Rep. Gus Bilirakis of Florida, a sponsor of the bill. The program is funded by international visitors and private contributions, and the decline in international travel during the COVID-19 pandemic has led to a loss of that funding, Bilirakis said. The bill would direct the Treasury Department to allow this program to access critical resources, funded by foreign traveler visa fees, for the next few years. "The travel and tourism industry was one of the hardest hit sectors during the pandemic. As we seek to restore our way of life and fully recover, we cannot overlook the work that must be done to renew this powerful engine of economic growth for communities across the nation," Bilirakis said. "Brand USA has proven itself as a successful catalyst for spurring tourism to the U.S. We need that catalyst now more than ever to help rebuild the industry and spur job growth. Common sense solutions like this will help boost the economy and help get us moving in the right direction."

HOTEL OWNERS MUST treat young associates better as labor is the hot-button issue in the hospitality industry, according to a blog post by HotStats. Increasing wages for entry-level work and promoting career advancement are also vital toward attracting young talent, it added. The blog post said that total payroll on a per-available-room basis is still around two times less in 2021 compared to 2019, according to HotStats data. Year-to-date October 2021, total payroll PAR in the U.S. is $43.46 compared to $85.86 two years ago. "Not only should a hotel care about customers, its number one target market is internal associates," said Leora Halpern Lanz, assistant dean, academic affairs and associate professor of the practice at Boston University's School of Hospitality Administration, in the blog. "If they're treated well, word gets out that it's a good place to work. The industry needs to evaluate why people are working 14-hour days because they're being worn down. There has to be an element of work/life balance." Kyle Allison, host of the Hospitality MD podcast, said that the hotel industry needs to tweak its legacy messaging.

TO USHER IN 2022, Best Western Hotels & Resorts is offering a new program to allow guests Best Western Rewards to use points to cover the cost of booking a hotel room. The company said its "Pay with Points" will benefit hoteliers as well. Under the new program, BWR members do not have to reach a free room night threshold, but can redeem points for discounted room rates at hotels in North America immediately. During a beta test of the program in which a few Best Western hotels allowed BWR with at least 5,000 points to apply points to their hotel stays, one third used a combination of BWR points and cash to book stays of two nights or more. That ultimately boosted the bottom line for the participating hotels, the company said. Also, 35 percent of Pay with Points redemptions were for hotels where members had not previously stayed. "Pay with Points is designed to help both BWR members and our hoteliers. Our hotel owners will benefit because BWR members are being introduced to new properties within our portfolio," said Dorothy Dowling, Best Western's senior vice president and chief marketing officer. "We're always looking to provide our rewards members with new promotions and benefits, and we're excited to introduce Pay with Points to Best Western-branded hotels across North America."

Tracy Prigmore is the new member of the board of directors for the Castell Project, a not-for-profit that promotes women in the hospitality industry. She is the founder of real estate and development firm TLTsolutions. In 2019, Prigmore began "She Has A Deal," a competition designed to increase hotel ownership and development by women by providing education, networking and investing opportunities. The competition's pitch challenge creates a network of women hotel owners and developers. Vinay Patel, AAHOA vice chairman and president of Fairbrook Hotels in Chantilly, Virginia, is on the advisory board for "She Has a Deal." Prigmore expanded TLTsolutions in 2014 to invest in residential, multifamily and hospitality projects that allowed individuals, families and entities to obtain passive income through investing. The firm has assets in four states. Previously, Prigmore held executive positions in the healthcare industry.