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FF&E PROVIDER HÄFELE and Like Magic, a guest experience platform, are producing a new multifunctional hotel room concept. The "Work and Sleep" concept allows hotel operators to transform rooms into offices, meeting spaces and other functional areas using digitally enabled furniture, fitting solutions and specialized software. Work and Sleep integrates a booking engine, guest platform, employee interface and monitoring tools into one central hub, streamlining hotel management, the companies said in a joint statement. It will combine Like Magic's guest and employee experience platform with Häfele's hardware systems, the statement said. The collaboration aims to introduce new revenue models by activating otherwise vacant rooms while reducing outfitting costs. "Our goal is to lead the way in hotel industry innovation with our forward-thinking concepts," said Gregor Riekena, Häfele's CEO. "We are currently testing these new ideas at the ibis Styles Hotel in Nagold, Germany, which serves as a valuable proving ground for our initiatives. This innovation not only allows us to gather essential insights and refine our concepts, but also demonstrates our commitment to pushing the boundaries of what modern hotels can offer. By continuously evolving and enhancing our solutions, we aim to set new standards for guest experience and operational efficiency."

TOCK, A RESERVATIONS and events platform for the hospitality industry, recently partnered with Curator Hotel & Resort Collection to enhance food and beverage operations and provide additional amenities to guests. The partnership will enable Curator member hotels and resorts to streamline operations, drive revenue and improve guests' experiences on a single system. "Tock provides a holistic solution that empowers our customers and we're thrilled to bring that to Curator's elite network of independent hotels and resorts," said Patrick Venn, Tock's head of hotels and enterprise. "This partnership aligns with our mission to empower hotels of all sizes with forward-thinking technology focused on revenue management. Together, we aim to help these properties not only in navigating today's competitive landscape, but also setting new standards in delivering extraordinary guest experiences." Tock's platform offers capabilities tailored for hotel operators, Tock said in a statement.

GRACESOFT, URBAN PARK Hotel Collection and LodgeTender have integrated their portfolios to create an independent hotel service and membership network. The alliance provides hotel management technology, revenue optimization, consulting and a non-franchise membership brand, helping independent hoteliers compete in the market, the companies said in a joint statement. "Our mission is to equip independent hoteliers with the resources and technology they need to compete with major brands while retaining their unique identities," said Gideon Stanley, GraceSoft's CEO. "This collaboration brings together over 2,000 hotels, helping them improve efficiency, guest satisfaction, and profitability." The partnership offers a suite of solutions including property management systems, booking engines, revenue analytics and distressed property recovery consulting, giving hoteliers access to tools typically reserved for large franchise chains, the statement said.

WYNDHAM HOTELS & RESORTS has entered into a new agreement with Groups360 to bring instant online multi-room bookings to Wyndham hotels in 2023. Using Groups360's GroupSync Marketplace direct booking solution, Wyndham hotel owners will have the opportunity to integrate the platform with their hotel reservation systems, providing travel planners, including groups and events organizers along with those managing infrastructure, logistics and corporate accounts, with rates and availability as well as booking of rooms online, the company said in a statement. "Over the last three years, Wyndham has invested over $100 million in major technology initiatives, giving our franchisees access to best-in-class offerings that unlock new efficiencies while helping to grow their bottom line," said Lisa Checchio, Wyndham's chief marketing officer. "Bringing franchisees access to GroupSync is just the latest example and one we believe offers incredible opportunity for franchisees, particularly those in the economy segment, where such technology is an industry first." Hotels that publish live inventory and rates within the GroupSync Marketplace save travel planners' valuable time by allowing them to search, shop and book blocks of rooms. Possible users include short one- to-two-night group events such as youth sports, weddings and family reunions, as well as multi-week infrastructure or logistics projects such as commercial construction, bridge repair or highway expansion, Wyndham's statement said.

IHG HOTELS & RESORTS has selected California-based Canary Technologies as the global digital tipping solution vendor, enabling guests to tip hotel staff. Founded by Harman Narula and SJ Sawhney in 2017, the company offers digital tipping solutions and an end-to-end guest management system, including mobile check-in and checkout, dynamic upsells, and guest messaging, Canary said in a statement. "Hotel staff members are the backbone of the hospitality industry and guests want to tip staff for great service," said Dhiraj "DJ" Singh, Canary's vice president of sales. "With the declining use of cash worldwide, staff tips have taken a hit over the years. We are thrilled to help IHG hoteliers boost guest satisfaction and reward hard-working team members." IHG Hotels & Resorts, featuring 19 brands, more than 6,000 hotels, and nearly 1 million rooms worldwide, will implement Canary's digital tipping solution to improve the guest experience and acknowledge employees efficiently, the statement added.

HOTEL EQUITIES HAS partnered with Grazzy and Visa Direct to launch a digital tipping platform for their associates and guests. This initiative aims to provide a secure and cashless way for guests to tip hotel staff, HE said in a statement. According to a recent study, 83 percent of hotel guests want to tip staff digitally but face limitations. HE and Grazzy's program enables guests to tip housekeeping, front desk and other staff from their mobile devices, the company said. By scanning a hotel branded QR code in their room or on hotel signage, guests can access Grazzy, choose the staff member and enter the desired tip amount. No cash or extra apps are required, the statement added.

TECHNOLOGY HOTEL BRAND EV Evolution and construction solutions firm ServiceTry recently created a joint venture, EV Hotel Corp. The $400 million deal will fund the development of EV Evolution Venue hotels in international markets. Their new hospitality concept, The Eloise Project, is set to debut its first property by late 2025. ServiceTry will acquire a 40 percent equity stake in EV Hotel Corp., gaining access to all of EV's global revenue streams, the companies said in a joint statement. "We're not just building hotels; we're crafting worlds," said Ken Patel, EV Hotel Corp's., chairman and CEO. "The Eloise Project is about immersing guests in luxury and wonder. We're creating spaces where every moment is memorable, and every stay is extraordinary." The partnership will expand EV Hotel's global presence with ServiceTry as its largest shareholder, the statement said. The concept offers Dubai-style amenities and guest-centric experiences.

FLEXIBLE SUPPLIER CONTRACTS and cost-effective cloud solutions provide homegrown mid-segment hotel brands in India a competitive edge over international counterparts, according to a recent study by Hotelogix, a cloud-based hospitality technology provider. The paper notes that Indian brands understand local culture and traditions better than international ones. Hotelogix's whitepaper, The Rise and Rise of India's Home-grown Mid-segment Hotel Brands, revealed that domestic mid-segment brands control about 60 percent of India's total branded rooms. These brands are leveraging management contracts and franchise models as growth strategies, gaining an edge over international chains. Also, homegrown brands with smaller inventories can expand rapidly in cities with populations between 10,000 and 99,999, where 80 to 85 percent of demand is domestic, making it difficult for international brands to establish operations.

ONLY ONE IN five hotel professionals believe the current tech stack is sufficient for achieving efficiencies, cost savings and adequate guest care, according to a recent survey by the Hospitality Women's Innovation Council. Approximately 91 percent of survey respondents indicated that better collaboration among technology companies on integrations is needed, while 86 percent felt improved integration processes would encourage greater investment in technology. HWIC, a group of hotel brand executives, managers, and innovators, conducted the survey between May 25 and June 15, HWIC said in a statement. More than 300 owners, managers, and technologists participated in the survey. The study was supported by Visual Matrix, a PMS software developer in Richardson, Texas. "Industry professionals have confirmed that more than any other factor, collaboration is the key to driving better business results for hoteliers-collaboration among technology providers and between the providers and the hoteliers they serve," said Georgine Muntz, HWIC co-chair and CEO of Visual Matrix. "When we created the council close to a year ago, we began with the assumption that women leaders in hospitality can help improve the ways industry professionals collaborate for common ends and encourage better standardized integrations. Now that assumption has been fully validated. We look forward to sharing the council's recommendations on better integration, collaboration and advancing innovation, in the weeks ahead."

HOTEL MANAGEMENT FIRM Revival Hotels is working with Stayntouch to provide its cloud-based property management systems to Revival's independent portfolio. Revival is led by Founder and CEO Saxton Sharad. Revival will receive automated software with flexibility and an interface its team can adopt to improve daily operations, the companies said in a joint statement. "We chose Stayntouch because it's built for the way modern hotels operate-efficiently, intuitively, and designed to work for our teams, not against them," Sharad said. "Having worked with nearly every PMS on the market, we know a system is only as good as how well the team can use it. Stayntouch's ease of use and cloud-based flexibility have allowed us to streamline front desk operations, reduce training times, and improve the guest experience. Seeing our teams thrive with this system confirms we made the right choice."

UNIFOCUS, A WORKFORCE management system provider led by CEO Moneesh Arora, recently partnered with Nonius, a guest-facing solutions company for hotels, to integrate Nonius' platform with the Unifocus operations management system. This partnership ensures guest requests inform operational priorities, enabling real-time adaptation to guest needs and improving service delivery and staff efficiency. By integrating Nonius' guest messaging solution, Unifocus connects hotel staff with guests more effectively, the companies said in a joint statement. "Our partnership with Nonius isn't just an additional feature, it's a transformative bridge connecting the guest experience with hotel operations," said Arora. "It blends technology with the guest journey, enhancing human connections and setting the stage for the future of hospitality."

CONTACTLESS CHECK-IN TECHNOLOGY firm Virdee is now integrated with commerce technology platform FreedomPay. The companies will offer a PCI-validated, point-to-point encryption solution with EMV, NFC, currency conversion and real-time data capabilities. The transition will help Virdee to offer end-to-end protection for credit card payments made through FreedomPay's cloud-based payments platform. It also provided FreedomPay compatibility with Virdee's check-in/check-out process with software for identity verification, payment collection, access control and remote support, according to Virdee. "Our integration with Virdee offers our customers expanded options, flexibility and, most important, security," said Chris Kronenthal, president of FreedomPay. "We help streamline and simplify complex payment options, while providing a single flow of data to facilitate consumer insights and engagement for our hotel clients. We're proud to partner with best-in-class solution providers, like Virdee, as we work together to revolutionize hotel operations and guest-facing technologies."

WYNDHAM HOTELS & RESORTS recently launched Wyndham Connect, a new guest engagement platform by Canary Technologies, in North America. The platform, first announced at the company's 2023 global conference, is available at no additional cost to owners, with nearly 2,000 North American hotels already using it, Wyndham said in a statement. "We always put our franchisees first, and investing in innovative technology like AI sets them apart from the competition," said Scott Strickland, Wyndham's chief commercial officer. "With access to powerful solutions like Wyndham Connect, our franchisees can manage their businesses more efficiently and curate guest experiences to help make stays more meaningful than ever. The result? Happier guests, higher chances for repeat business and money in franchisees' pockets."

DIGITAL TIPPING CAN boost hotel associates' earnings by up to $375 per week, according to a recent study by Shiny, a digital tipping platform. Furthermore, guests are 15 percent more likely to tip compared to 2023, with half leaving tips of $10 or more. Shiny's second annual report, "Harnessing Tipping Data to Empower and Motivate Hospitality Workers," also includes a case study on Stonebridge Cos., a hospitality management firm that implemented Shiny's digital tipping platform across its hotels in 2022. The report analyzes tipping behaviors and patterns at hotels using its digital tipping software. "Not only is providing a tipping option for associates a phenomenal benefit to increase take-home pay, but it also is a fantastic way to keep employees engaged beyond daily standup," said Rebecca Robinson, Shiny's cofounder. "In this report, we continue to explore trends in digital tipping to further improve operations and ultimately increase retention."

THE AMERICAN HOTEL & Lodging Association has partnered with hiring software provider Hireology to provide AHLA members access to industry-specific tools and services, AHLA and Hireology said in a joint statement. Hireology also will organize a series of leadership exchange events, aiming to bring together professionals in the hospitality sector to discuss current challenges, trends, and solutions. "Hireology is a hiring technology leader and provider of hotel-specific workforce knowledge," said Chip Rogers, AHLA president and CEO. "Joining forces will allow us to take our services to the next level and further our mission to empower the American hospitality industry." Partnering with Hireology brings hiring technology and expertise into the association's catalog of resources, the statement said. The program stands as a practical resource for hotel operators addressing their business challenge in the coming years.

REAL ESTATE INVESTMENT management firm Noble Investment Group partnered with Host Hotels & Resorts to tap and expand travel, leisure and hospitality opportunities, a statement said. As part of the initiative, Host will invest $150 million as a limited partner in an existing Noble investment vehicle and provide Noble with first-look at select-service and extended-stay hotel opportunities sourced through Host's channels. Host also will become a minority investment partner in Noble's fee-based asset management business, according to Noble's press release. "As we continue to expand our institutional investment management platform, this strategic partnership further augments Noble's ability to develop, source, and execute innovative growth strategies in travel, leisure, and hospitality," said Mit Shah, Noble's CEO. According to the statement, the partnership will combine Noble's operational expertise and development acumen with Host's scale, market insights, data analytics, and breadth of resources. They aim to source differentiated investment strategies including property technology solutions, development, and alternative lodging.

VIRDEE AND HOTELKEY recently launched an improved guest relations platform with streamlined check-in and more support. Salt Lake City-based LivAway Suites is the first hotel chain to adopt the Virdee-HotelKey solution. Virdee, a self-service technology and check-in automation company, is led by cofounders Nadav Cornberg and Branigan Mulcahy, while HotelKey, a cloud-based hotel property management system, is led by cofounder and president Aditya Thyagarajan. "The ability for our property management system to integrate with Virdee's self-service check-in solution ensures that guests receive excellent service whether interacting with staff or using our automated systems," said Thyagarajan.

Jeff Bzdawka is now president of Hapi, a provider of hospitality data and connectivity solutions. Bzdawka brings dual experience as a hotelier and hospitality tech leader, most recently serving as CEO of Knowland, where he drove growth during the post-COVID recovery and led its acquisition by Cendyn, Hapi said in a statement. "I am excited and honored to have such a strong, proven hospitality leader and personal friend join our team," said Luis Segredo, Hapi's CEO. "Our teams and customers will benefit from his industry acumen and his drive to care for those he serves." Bzdawka previously served as senior vice president of Global Hotel Technology at Hyatt, overseeing the property tech roadmap for its more than 1,000 hotels worldwide. He also has held leadership roles at TravelClick and Pegasus Solutions and currently sits on the boards of BirchStreet Systems and Evention LLC.

WYNDHAM HOTELS & RESORTS will continue expanding its economy and midscale brands while adding new upscale and lifestyle offerings in 2025. The company also aims to add technology and digital capabilities to improve experiences for its owners and guests. The company will continue leveraging its scale to provide franchisees with tools, solutions, and technology to drive business, Wyndham said in a statement. "We navigated an unforgettable year in 2024, remaining steadfast in our ability to deliver for guests, owners, and shareholders," said Geoff Ballotti, Wyndham's president and CEO. "From welcoming our 25th brand and expanding into new markets to broadening our portfolio of aspirational hotels and generating new owner revenue streams through the industry's best tech platform - 2024's successes have both Wyndham and our franchisees well-positioned for the years ahead."

AAHOA RECENTLY CHOSE Bookit N Go, a travel tech startup, as its strategic booking partner. The company, led by Aman Mohindra as CEO, will use its advanced online travel platform to drive bookings for AAHOA member hotels, offering the lowest flat commissions, AAHOA and Bookit N Go said in a joint statement. "We look forward to collaborating with Bookit N Go as a strategic booking partner," said Miraj Patel, AAHOA's chairman. "This partnership represents a paradigm shift in how hotel bookings are handled with a focus on putting money back in the pockets of AAHOA Members. This partnership provides a booking engine partner invested in our members' success as we continue to focus on how we can help AAHOA Members save on their bottom lines." The partnership shows Bookit N Go's focus on improving the travel and hospitality sectors, the statement added. By providing AAHOA member hotels with a strategic booking solution, the company aims to drive value and growth for all stakeholders.