Spotify Wants Listeners to Break Down Music Barriers - NYTimes.com - 0 views
www.nytimes.com/...genres-dont-really-matter.html
spotify music knowledge genre categorization barriers social media radio exposure
shared by demetriar on 05 Jun 15
- No Cached
-
Their cultural acumen is entirely the product of technology — in particular, being introduced to new artists through Spotify, the world’s largest subscription music-streaming service. According to executives at Spotify, my children offer a peek at the future of music consumption.
-
On average, the company said, the service exposes each of these listeners to one new artist every day. That is making listeners less beholden to music of certain styles and eras. Instead, many of us will try anything, just because we can easily sample it online.
-
Spotify is betting that fixed musical genres will fade away. In its new version rolling out to iPhone users, the company has expanded its effort to program for moods and activities rather than merely certain kinds of musical tastes.
- ...5 more annotations...
-
If Spotify is right about our increasing willingness to try new stuff — and critics who follow the pop charts said it may be — the trend could upend how we think about music.
-
Until recently, because of the narrowcasting ethos of terrestrial radio, music was fiercely segregated by genre. In an era less bound by those niches and instead dominated by an online free-for-all, we may discover new artists more quickly than in the past — though, on the other side of the coin, we may also develop less fierce attachments to certain artists, flitting, as my children do, between anything and everything. For better or worse, streaming services may turn us into cultural nomads.
-
By suggesting tracks based on my activities and parts of the day, I found the service exposed me to music out of my comfort zone.
-
Programmers for radio stations also look at these services to decide what to add to their rotations.
-
“These were all songs that were different from what radio was playing, and radio tends to be a homogeneous medium,” Mr. Molanphy said.