Spotify Wants Listeners to Break Down Music Barriers - NYTimes.com - 0 views
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Their cultural acumen is entirely the product of technology — in particular, being introduced to new artists through Spotify, the world’s largest subscription music-streaming service. According to executives at Spotify, my children offer a peek at the future of music consumption.
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On average, the company said, the service exposes each of these listeners to one new artist every day. That is making listeners less beholden to music of certain styles and eras. Instead, many of us will try anything, just because we can easily sample it online.
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Spotify is betting that fixed musical genres will fade away. In its new version rolling out to iPhone users, the company has expanded its effort to program for moods and activities rather than merely certain kinds of musical tastes.
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