No. 1, authorities need to tell the truth, even when it's uncomfortable -- especially when it's uncomfortable. This is important for two reasons. First, it lessens fear. People are always more afraid of the unknown. When people don't think they're getting a straight message they feel uncertain. In a horror movie, it's always scariest before the monster appears. Once the fear becomes concrete we can deal with it. We can deal with reality. Second, if you want people to comply with your recommendations -- and compliance is crucial to success -- they have to believe you and trust you. If they doubt you they will ignore you. In Singapore, the Prime Minister told blunt truths at the beginning, ended panic buying and, more importantly, it's one reason Singapore has gotten way ahead of the virus.