Do People Eat Too Much Because They Enjoy It Too Little? - Hit & Run : Reason Magazine - 0 views
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Qnexa, which in clinical trials helped subjects lose about one-tenth of their weight on average, combines an appetite-suppressing stimulant with "an anticonvulsant shown to reduce cravings for binge-eaters." Lehrer says it seems to work partly by increasing "activity in the dopamine reward pathway," which "allows dieters to squeeze more satisfaction from every bite."
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"People crave pleasure, and they don't stop until they get their fill, even if means consuming the entire pint of Häagen-Dazs." He says one lesson for dieters is that "it's important to seek pleasure from many sources," since "people quickly adapt to the pleasure of any single food."
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it contradicts the advice commonly heard from anti-obesity crusaders such as Kelly Brownell and David Kessler, who say the problem is that food is too delicious and too varied. Rats who eat their fill of one food, they note, will begin chowing down again if given something different. Hence variety is the dieter's enemy—not, as Lehrer suggests, his friend.
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