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What none of these parents understand is that their children’s and teens’ destructive obsession with technology is the predictable consequence of a virtually unrecognized merger between the tech industry and psychology.

Dr. B.J. Fogg, is a psychologist and the father of persuasive technology, a discipline in which digital machines and apps — including smartphones, social media, and video games — are configured to alter human thoughts and behaviors. As the lab’s website boldly proclaims: “Machines designed to change humans.”

These parents have no idea that lurking behind their kids’ screens and phones are a multitude of psychologists, neuroscientists, and social science experts who use their knowledge of psychological vulnerabilities to devise products that capture kids’ attention for the sake of industry profit.

psychology — a discipline that we associate with healing — is now being used as a weapon against children.

This alliance pairs the consumer tech industry’s immense wealth with the most sophisticated psychological research, making it possible to develop social media, video games, and phones with drug-like power to seduce young users.

Likewise, social media companies use persuasive design to prey on the age-appropriate desire for preteen and teen kids, especially girls, to be socially successful. This drive is built into our DNA, since real-world relational skills have fostered human evolution.

Called “the millionaire maker,” Fogg has groomed former students who have used his methods to develop technologies that now consume kids’ lives. As he recently touted on his personal website, “My students often do groundbreaking projects, and they continue having impact in the real world after they leave Stanford… For example, Instagram has influenced the behavior of over 800 million people. The co-founder was a student of mine.”

Persuasive technology (also called persuasive design) works by deliberately creating digital environments that users feel fulfill their basic human drives — to be social or obtain goals — better than real-world alternatives.

Kids spend countless hours in social media and video game environments in pursuit of likes, “friends,” game points, and levels — because it’s stimulating, they believe that this makes them happy and successful, and they find it easier than doing the difficult but developmentally important activities of childhood.

While persuasion techniques work well on adults, they are particularly effective at influencing the still-maturing child and teen brain.

“Video games, better than anything else in our culture, deliver rewards to people, especially teenage boys,” says Fogg. “Teenage boys are wired to seek competency. To master our world and get better at stuff. Video games, in dishing out rewards, can convey to people that their competency is growing, you can get better at something second by second.”

it’s persuasive design that’s helped convince this generation of boys they are gaining “competency” by spending countless hours on game sites, when the sad reality is they are locked away in their rooms gaming, ignoring school, and not developing the real-world competencies that colleges and employers demand.

Persuasive technologies work because of their apparent triggering of the release of dopamine, a powerful neurotransmitter involved in reward, attention, and addiction.

As she says, “If you don’t get 100 ‘likes,’ you make other people share it so you get 100…. Or else you just get upset. Everyone wants to get the most ‘likes.’ It’s like a popularity contest.”

there are costs to Casey’s phone obsession, noting that the “girl’s phone, be it Facebook, Instagram or iMessage, is constantly pulling her away from her homework, sleep, or conversations with her family.

Casey says she wishes she could put her phone down. But she can’t. “I’ll wake up in the morning and go on Facebook just… because,” she says. “It’s not like I want to or I don’t. I just go on it. I’m, like, forced to. I don’t know why. I need to. Facebook takes up my whole life.”

B.J. Fogg may not be a household name, but Fortune Magazine calls him a “New Guru You Should Know,” and his research is driving a worldwide legion of user experience (UX) designers who utilize and expand upon his models of persuasive design.

“No one has perhaps been as influential on the current generation of user experience (UX) designers as Stanford researcher B.J. Fogg.”

the core of UX research is about using psychology to take advantage of our human vulnerabilities.

As Fogg is quoted in Kosner’s Forbes article, “Facebook, Twitter, Google, you name it, these companies have been using computers to influence our behavior.” However, the driving force behind behavior change isn’t computers. “The missing link isn’t the technology, it’s psychology,” says Fogg.

UX researchers not only follow Fogg’s design model, but also his apparent tendency to overlook the broader implications of persuasive design. They focus on the task at hand, building digital machines and apps that better demand users’ attention, compel users to return again and again, and grow businesses’ bottom line.

the “Fogg Behavior Model” is a well-tested method to change behavior and, in its simplified form, involves three primary factors: motivation, ability, and triggers.

“We can now create machines that can change what people think and what people do, and the machines can do that autonomously.”

Regarding ability, Fogg suggests that digital products should be made so that users don’t have to “think hard.” Hence, social networks are designed for ease of use

Finally, Fogg says that potential users need to be triggered to use a site. This is accomplished by a myriad of digital tricks, including the sending of incessant notifications

moral questions about the impact of turning persuasive techniques on children and teens are not being asked. For example, should the fear of social rejection be used to compel kids to compulsively use social media? Is it okay to lure kids away from school tasks that demand a strong mental effort so they can spend their lives on social networks or playing video games that don’t make them think much at all?

Describing how his formula is effective at getting people to use a social network, the psychologist says in an academic paper that a key motivator is users’ desire for “social acceptance,” although he says an even more powerful motivator is the desire “to avoid being socially rejected.”

the startup Dopamine Labs boasts about its use of persuasive techniques to increase profits: “Connect your app to our Persuasive AI [Artificial Intelligence] and lift your engagement and revenue up to 30% by giving your users our perfect bursts of dopamine,” and “A burst of Dopamine doesn’t just feel good: it’s proven to re-wire user behavior and habits.”

Ramsay Brown, the founder of Dopamine Labs, says in a KQED Science article, “We have now developed a rigorous technology of the human mind, and that is both exciting and terrifying. We have the ability to twiddle some knobs in a machine learning dashboard we build, and around the world hundreds of thousands of people are going to quietly change their behavior in ways that, unbeknownst to them, feel second-nature but are really by design.”

Programmers call this “brain hacking,” as it compels users to spend more time on sites even though they mistakenly believe it’s strictly due to their own conscious choices.

Banks of computers employ AI to “learn” which of a countless number of persuasive design elements will keep users hooked

A persuasion profile of a particular user’s unique vulnerabilities is developed in real time and exploited to keep users on the site and make them return again and again for longer periods of time. This drives up profits for consumer internet companies whose revenue is based on how much their products are used.

“The leaders of Internet companies face an interesting, if also morally questionable, imperative: either they hijack neuroscience to gain market share and make large profits, or they let competitors do that and run away with the market.”

Social media and video game companies believe they are compelled to use persuasive technology in the arms race for attention, profits, and survival.

Children’s well-being is not part of the decision calculus.

one breakthrough occurred in 2017 when Facebook documents were leaked to The Australian. The internal report crafted by Facebook executives showed the social network boasting to advertisers that by monitoring posts, interactions, and photos in real time, the network is able to track when teens feel “insecure,” “worthless,” “stressed,” “useless” and a “failure.”

The report also bragged about Facebook’s ability to micro-target ads down to “moments when young people need a confidence boost.”

These design techniques provide tech corporations a window into kids’ hearts and minds to measure their particular vulnerabilities, which can then be used to control their behavior as consumers. This isn’t some strange future… this is now.

The official tech industry line is that persuasive technologies are used to make products more engaging and enjoyable. But the revelations of industry insiders can reveal darker motives.

Revealing the hard science behind persuasive technology, Hopson says, “This is not to say that players are the same as rats, but that there are general rules of learning which apply equally to both.”

After penning the paper, Hopson was hired by Microsoft, where he helped lead the development of the Xbox Live, Microsoft’s online gaming system

“If game designers are going to pull a person away from every other voluntary social activity or hobby or pastime, they’re going to have to engage that person at a very deep level in every possible way they can.”

This is the dominant effect of persuasive design today: building video games and social media products so compelling that they pull users away from the real world to spend their lives in for-profit domains.

Persuasive technologies are reshaping childhood, luring kids away from family and schoolwork to spend more and more of their lives sitting before screens and phones.

“Since we’ve figured to some extent how these pieces of the brain that handle addiction are working, people have figured out how to juice them further and how to bake that information into apps.”

Today, persuasive design is likely distracting adults from driving safely, productive work, and engaging with their own children — all matters which need urgent attention

Still, because the child and adolescent brain is more easily controlled than the adult mind, the use of persuasive design is having a much more hurtful impact on kids.

But to engage in a pursuit at the expense of important real-world activities is a core element of addiction.

younger U.S. children now spend 5 ½ hours each day with entertainment technologies, including video games, social media, and online videos.

Even more, the average teen now spends an incredible 8 hours each day playing with screens and phones

U.S. kids only spend 16 minutes each day using the computer at home for school.

Quietly, using screens and phones for entertainment has become the dominant activity of childhood.

Younger kids spend more time engaging with entertainment screens than they do in school

teens spend even more time playing with screens and phones than they do sleeping

kids are so taken with their phones and other devices that they have turned their backs to the world around them.

many children are missing out on real-life engagement with family and school — the two cornerstones of childhood that lead them to grow up happy and successful

persuasive technologies are pulling kids into often toxic digital environments

A too frequent experience for many is being cyberbullied, which increases their risk of skipping school and considering suicide.

And there is growing recognition of the negative impact of FOMO, or the fear of missing out, as kids spend their social media lives watching a parade of peers who look to be having a great time without them, feeding their feelings of loneliness and being less than.

The combined effects of the displacement of vital childhood activities and exposure to unhealthy online environments is wrecking a generation.

as the typical age when kids get their first smartphone has fallen to 10, it’s no surprise to see serious psychiatric problems — once the domain of teens — now enveloping young kids

Self-inflicted injuries, such as cutting, that are serious enough to require treatment in an emergency room, have increased dramatically in 10- to 14-year-old girls, up 19% per year since 2009.

While girls are pulled onto smartphones and social media, boys are more likely to be seduced into the world of video gaming, often at the expense of a focus on school

it’s no surprise to see this generation of boys struggling to make it to college: a full 57% of college admissions are granted to young women compared with only 43% to young men.

Economists working with the National Bureau of Economic Research recently demonstrated how many young U.S. men are choosing to play video games rather than join the workforce.

The destructive forces of psychology deployed by the tech industry are making a greater impact on kids than the positive uses of psychology by mental health providers and child advocates. Put plainly, the science of psychology is hurting kids more than helping them.

Hope for this wired generation has seemed dim until recently, when a surprising group has come forward to criticize the tech industry’s use of psychological manipulation: tech executives

Tristan Harris, formerly a design ethicist at Google, has led the way by unmasking the industry’s use of persuasive design. Interviewed in The Economist’s 1843 magazine, he says, “The job of these companies is to hook people, and they do that by hijacking our psychological vulnerabilities.”

Marc Benioff, CEO of the cloud computing company Salesforce, is one of the voices calling for the regulation of social media companies because of their potential to addict children. He says that just as the cigarette industry has been regulated, so too should social media companies. “I think that, for sure, technology has addictive qualities that we have to address, and that product designers are working to make those products more addictive, and we need to rein that back as much as possible,”

“If there’s an unfair advantage or things that are out there that are not understood by parents, then the government’s got to come forward and illuminate that.”

Since millions of parents, for example the parents of my patient Kelly, have absolutely no idea that devices are used to hijack their children’s minds and lives, regulation of such practices is the right thing to do.

Another improbable group to speak out on behalf of children is tech investors.

How has the consumer tech industry responded to these calls for change? By going even lower.

Facebook recently launched Messenger Kids, a social media app that will reach kids as young as five years old. Suggestive that harmful persuasive design is now honing in on very young children is the declaration of Messenger Kids Art Director, Shiu Pei Luu, “We want to help foster communication [on Facebook] and make that the most exciting thing you want to be doing.”

the American Psychological Association (APA) — which is tasked with protecting children and families from harmful psychological practices — has been essentially silent on the matter

APA Ethical Standards require the profession to make efforts to correct the “misuse” of the work of psychologists, which would include the application of B.J. Fogg’s persuasive technologies to influence children against their best interests

Manipulating children for profit without their own or parents’ consent, and driving kids to spend more time on devices that contribute to emotional and academic problems is the embodiment of unethical psychological practice.

“Never before in history have basically 50 mostly men, mostly 20–35, mostly white engineer designer types within 50 miles of where we are right now [Silicon Valley], had control of what a billion people think and do.”

Some may argue that it’s the parents’ responsibility to protect their children from tech industry deception. However, parents have no idea of the powerful forces aligned against them, nor do they know how technologies are developed with drug-like effects to capture kids’ minds

Others will claim that nothing should be done because the intention behind persuasive design is to build better products, not manipulate kids

similar circumstances exist in the cigarette industry, as tobacco companies have as their intention profiting from the sale of their product, not hurting children. Nonetheless, because cigarettes and persuasive design predictably harm children, actions should be taken to protect kids from their effects.

in a 1998 academic paper, Fogg describes what should happen if things go wrong, saying, if persuasive technologies are “deemed harmful or questionable in some regard, a researcher should then either take social action or advocate that others do so.”

I suggest turning to President John F. Kennedy’s prescient guidance: He said that technology “has no conscience of its own. Whether it will become a force for good or ill depends on man.”

The APA should begin by demanding that the tech industry’s behavioral manipulation techniques be brought out of the shadows and exposed to the light of public awareness

Changes should be made in the APA’s Ethics Code to specifically prevent psychologists from manipulating children using digital machines, especially if such influence is known to pose risks to their well-being.

Moreover, the APA should follow its Ethical Standards by making strong efforts to correct the misuse of psychological persuasion by the tech industry and by user experience designers outside the field of psychology.

It should join with tech executives who are demanding that persuasive design in kids’ tech products be regulated

The APA also should make its powerful voice heard amongst the growing chorus calling out tech companies that intentionally exploit children’s vulnerabilities.

The findings suggest that a lot of the time, energy, and money poured into traditional campaigning methods is wasted, and that the campaign operatives hawking tried-and-true tactics don’t have the evidence to back up their claims.

It also casts doubt on the theory of the swing voter who can be persuaded with enough flyers, ad exposure, and conversations with earnest volunteers

In reality, Broockman and Kalla find, direct outreach is most effective at improving voter turnout, suggesting that campaigns should focus on getting their core supporters to the polls than reaching out to a mythical middle.

This new study suggests that intentionally curated, issue-specific persuasion campaigns may shift people’s views more easily than partisan political campaigns.

Emma Green: So, is political campaigning useless?Joshua Kalla: The short answer is ‘no.

There are lots of things that campaigning can accomplish. Two decades of research on voter registration and hundreds of field experiments show really cost-effective ways to increase turnout in the base.But on persuasion, yes, we find that on average, there are very small effects.

Kalla: A lot of campaign operatives think there’s this big pool of moderate, undecided voters that we can spend money on to persuade them to our side. That strategy is probably not the right strategy. And we should be skeptical of big claims of persuasion.

Kalla: All the money is being poured into the same time and the same place. It’s hard to imagine that the hundredth TV ad that a person views is really worth it from a monetary perspective, versus that same money spent in a different race or a lower race. There’s a case to be made that too much money is being spent in the same ways and on the same people.

But the takeaway from this paper should not be that campaigns should stop. Campaigns do a lot of work that is measurable in return on getting voters to vote, and persuading voters. It’s just a question of how the money is spent.

Kalla: The first order of understanding an election and how people vote is partisan identity. Most people vote based on whether there’s a D or an R next to their name. Unpacking that should be more the focus than the horserace.

We don’t see persuasive effects in general elections where a Democrat is talking to a Republican. But in ballot-measure campaigns and primaries and the transgender work, it seems that persuasion is possible.

Most Americans view themselves in a partisan lens. When it comes time to vote, it’s less a function of a person running for office than a person with a party label beside his or her name.

Green: But what about the roughly 39 percent of Americans who identify as independents?Kalla: A lot of independents tend to be what political scientists term as “closeted partisans.” They might not explicitly identify with a party, but if you ask them which party they lean toward, they’ll often give you an answer. Their behavior tends to look a lot like the behavior of people who explicitly identify as partisans.

Green: Our democracy is based on this romantic idea that encounters in the public square—conversations, essays, speeches, etc.— have the power to change how people view the world. If you’re saying that’s basically not true, where does that leave us? Are we all just destined to remain isolated in the prisons of our own convictions?

Kalla: I want to draw a distinction with the transgender canvassing work. That was very much focusing on getting people to be introspective and think about times that they or their loved ones have been discriminated against, and how that made them feel, and how that real, lived experience informs their views on non-discrimination laws and views toward LGBT people. That’s close to an ideal of how we want democracy to function.

That’s not the type of discourse you see in campaigns. I don’t think TV ads or every glossy postcard is really going to lead to enlightened discourse among the American public.

“The most important thing when you study hypnosis is that you learn that humans are irrational,

what Trump is doing? He is acknowledging the suffering of some, Adams says, and then appealing emotionally to that.

2. Knowing that people are irrational, Trump aims to appeal on an emotional level.

Having nothing to lose essentially then increases his chance of winning, because it opens up his field of rhetorical play.

Within that context, here is what Candidate Trump is doing to win campaign hearts and minds

1. Trump knows people are basically irrational.

he bolsters that approach, Adams says, by “exploiting the business model” like an entrepreneur. In this model, which “the news industry doesn’t have the ability to change … the media doesn’t really have the option of ignoring the most interesting story,” says Adams, contending that Trump “can always be the most interesting story if he has nothing to fear and nothing to lose.”

“The evidence is that Trump completely ignores reality and rational thinking in favor of emotional appeal,” Adams writes. “Sure, much of what Trump says makes sense to his supporters, but I assure you that is coincidence. Trump says whatever gets him the result he wants. He understands humans as 90-percent irrational and acts accordingly.”

3. By running on emotion, facts don’t matter.

“There are plenty of important facts Trump does not know. But the reason he doesn’t know those facts is – in part – because he knows facts don’t matter. They never have and they never will. So he ignores them.

4. If facts don’t matter, you can’t really be “wrong.”

“If you understand persuasion, Trump is pitch-perfect most of the time. He ignores unnecessary rational thought and objective data and incessantly hammers on what matters (emotions).”

“Did Trump’s involvement in the birther thing confuse you?” Adams goes on to ask. “Were you wondering how Trump could believe Obama was not a citizen? The answer is that Trump never believed anything about Obama’s place of birth. The facts were irrelevant, so he ignored them while finding a place in the hearts of conservatives.

5. With fewer facts in play, it’s easier to bend reality.

Among the persuasive techniques that Trump uses to help bend reality, Adams says, are repetition of phrases; “thinking past the sale” so the initial part of his premise is stated as a given; and knowing the appeal of the simplest answer, which relates to the concept of Occam’s razor.

6. To bend reality, Trump is a master of identity politics — and identity is the strongest persuader.

“The best Trump linguistic kill shots,” Adams writes,”have the following qualities: 1. Fresh word that is not generally used in politics; 2. Relates to the physicality of the subject (so you are always reminded).”

: “Identity is always the strongest level of persuasion. The only way to beat it is with dirty tricks or a stronger identity play. … [And] Trump is well on his way to owning the identities of American, Alpha Males, and Women Who Like Alpha Males. Clinton is well on her way to owning the identities of angry women, beta males, immigrants, and disenfranchised minorities.

This insight goes a long way to explaining the current fetishization of experience, especially if it is (redundantly) “lived.” Black people from all walks of life find themselves deferred to by non-blacks

black people certainly don’t all “feel” or “experience” the same things. Nor do they all "experience" the same event in an identical way. Finally, even when their experiences are similar, they don’t all think about or interpret their experiences in the same way.

we must begin to attend in a serious way to heterodox black voices

This need is especially urgent given the ideological homogeneity of the “antiracist” outlook and efforts of elite institutions, including media, corporations, and an overwhelmingly progressive academia. For the arbiters of what it means to be black that dominate these institutions, there is a fairly narrowly prescribed “authentic” black narrative, black perspective, and black position on every issue that matters.

When we hear the demand to “listen to black voices,” what is usually meant is “listen to the right black voices.”

Many non-black people have heard a certain construction of “the black voice” so often that they are perplexed by black people who don’t fit the familiar model.

Similarly, many activists are not in fact “pro-black”: they are pro a rather specific conception of “blackness” that is not necessarily endorsed by all black people.

This is where our new website, Free Black Thought (FBT), seeks to intervene in the national conversation. FBT honors black individuals for their distinctive, diverse, and heterodox perspectives, and offers up for all to hear a polyphony, perhaps even a cacophony, of different and differing black voices.

The practical effects of the new antiracism are everywhere to be seen, but in few places more clearly than in our children’s schools

one might reasonably question what could be wrong with teaching children “antiracist” precepts. But the details here are full of devils.

To take an example that could affect millions of students, the state of California has adopted a statewide Ethnic Studies Model Curriculum (ESMC) that reflects “antiracist” ideas. The ESMC’s content inadvertently confirms that contemporary antiracism is often not so much an extension of the civil rights movement but in certain respects a tacit abandonment of its ideals.

It has thus been condemned as a “perversion of history” by Dr. Clarence Jones, MLK’s legal counsel, advisor, speechwriter, and Scholar in Residence at the Martin Luther King, Jr. Institute at Stanford University:

Essentialist thinking about race has also gained ground in some schools. For example, in one elite school, students “are pressured to conform their opinions to those broadly associated with their race and gender and to minimize or dismiss individual experiences that don’t match those assumptions.” These students report feeling that “they must never challenge any of the premises of [the school’s] ‘antiracist’ teachings.”

In contrast, the non-white students were taught that they were “folx (sic) who do not benefit from their social identities,” and “have little to no privilege and power.”

The children with “white” in their identity map were taught that they were part of the “dominant culture” which has been “created and maintained…to hold power and stay in power.” They were also taught that they had “privilege” and that “those with privilege have power over others.

Or consider the third-grade students at R.I. Meyerholz Elementary School in Cupertino, California

Or take New York City’s public school system, one of the largest educators of non-white children in America. In an effort to root out “implicit bias,” former Schools Chancellor Richard Carranza had his administrators trained in the dangers of “white supremacy culture.”

A slide from a training presentation listed “perfectionism,” “individualism,” “objectivity” and “worship of the written word” as white supremacist cultural traits to be “dismantled,”

Finally, some schools are adopting antiracist ideas of the sort espoused by Ibram X. Kendi, according to whom, if metrics such as tests and grades reveal disparities in achievement, the project of measuring achievement must itself be racist.

Parents are justifiably worried about such innovations. What black parent wants her child to hear that grading or math are “racist” as a substitute for objective assessment and real learning? What black parent wants her child told she shouldn’t worry about working hard, thinking objectively, or taking a deep interest in reading and writing because these things are not authentically black?

Clearly, our children’s prospects for success depend on the public being able to have an honest and free-ranging discussion about this new antiracism and its utilization in schools. Even if some black people have adopted its tenets, many more, perhaps most, hold complex perspectives that draw from a constellation of rather different ideologies.

So let’s listen to what some heterodox black people have to say about the new antiracism in our schools.

Coleman Hughes, a fellow at the Manhattan Institute, points to a self-defeating feature of Kendi-inspired grading and testing reforms: If we reject high academic standards for black children, they are unlikely to rise to “those same rejected standards” and racial disparity is unlikely to decrease

Chloé Valdary, the founder of Theory of Enchantment, worries that antiracism may “reinforce a shallow dogma of racial essentialism by describing black and white people in generalizing ways” and discourage “fellowship among peers of different races.”

We hope it’s obvious that the point we’re trying to make is not that everyone should accept uncritically everything these heterodox black thinkers say. Our point in composing this essay is that we all desperately need to hear what these thinkers say so we can have a genuine conversation

We promote no particular politics or agenda beyond a desire to offer a wide range of alternatives to the predictable fare emanating from elite mainstream outlets. At FBT, Marxists rub shoulders with laissez-faire libertarians. We have no desire to adjudicate who is “authentically black” or whom to prefer.

According to Margolis, people don’t change their minds unless they move along the horizontal dimension. Intuition is what most matters for belief. Yet a moral argument generally consists of round after round of reasoning. Each person tries to pull the other along the vertical dimension.

if your opponent succeeds in defeating your reasons, you are unlikely to change your judgment. You’ve been dragged into the upper-left quadrant, but you still feel, intuitively, that it’s wrong

This, I suggest, is how moral arguments proceed when people have strong intuitions anchoring their beliefs. And intuitions are rarely stronger than when they are part of our partisan identities. So I’m not saying that reasons “play no role in moral judgment.” In fact, four of the six links in my Social Intuitionist Model are reasoning links. Most of what’s going on during an argu

ment is reasoning

I’m saying that reason is far less powerful than intuition, so if you’re arguing (or deliberating) with a partner who lives on the other side of the political spectrum from you, and you approach issues such as abortion, gay marriage or income inequality with powerfully different intuitive reactions, you are unlikely to effect any persuasion no matter how good your arguments and no matter how much time you give your opponent to reflect upon your logic.

as an intuitionist, I see hope in an approach to deliberative democracy that uses social psychology to calm the passions and fears that make horizontal movement so difficult.

One of the issues I am most passionate about is political civility. I co-run a site at www.CivilPolitics.org where we define civility as “the ability to disagree with others while respecting their sincerity and decency.” We explain our goals like this: “We believe this ability [civility] is best fostered by indirect methods (changing contexts, payoffs and institutions) rather than by direct methods (such as pleading with people to be more civil, or asking people to sign civility pledges).” In other words, we hope to open up space for civil disagreement by creating contexts in which elephants (automatic processes and intuitions) are calmer, rather than by asking riders (controlled processes, including reasoning) to try harder.

We are particularly interested in organizations that try to create a sense of community and camaraderie as a precondition for political discussions.

if you want to persuade someone, talk to the elephant first. Trigger the right intuitions first.

This is why there has been such rapid movement on gay marriage and gay rights. It’s not because good arguments have suddenly appeared, which nobody thought of in the 1990s

younger people, who grew up knowing gay people and seeing gay couples on television, have no such disgust. For them, the arguments are much more persuasive.

I love Aristotle’s emphasis on habit — and I had a long section on virtue ethics in Chapter 6 that got cut at the last minute, but which I have just now posted online here

philosophers have the best norms for good thinking that I have ever encountered. When my work is critiqued by a philosopher I can be certain that he or she has read me carefully, including the footnotes, and will not turn me into a straw man. More than any other subculture I know, the philosophical community embodies the kinds of normative pressures for reason-giving and responsiveness to reasons that Allan Gibbard describes in “Wise Choices, Apt Feelings.”

If you know everyone is going to see what you wear and judge it, then what you wear becomes fraught with meaning.

She realized very early on that everything she did had ramifications

Just because something appears trivial does not mean it is any less powerful as a means of persuasion and outreach. In some ways its very triviality — the fact that everyone could talk about it, dissect it, imitate it — makes fashion the most potentially viral item in the subliminal political toolbox.

as she said to Vogue in her third cover story, the most of any first lady, one of the factors in choosing a garment always has to be, “Is it cute?”

she saw it as a way to frame her own independence and points of difference, add to her portfolio and amplify her husband’s agenda.

Mrs. Obama seemed to work with them all.

We all tend to gravitate toward certain designers in part because of sheer laziness: We know what suits us, what we like, and so we go there first. To have been so, well, evenhanded in her choices could have happened only with careful calculation.

Especially because Mrs. Obama not only wore their clothes, she also took their business seriously, framing fashion as a credible, covetable job choice during her education initiatives.

If you think that was an accident, there’s a bridge I can sell you — just as the fact she wore Jason Wu to her husband’s farewell address in Chicago, a designer she also wore at both inaugural balls, was no coincidence. It was closure.

But above all, her wardrobe was representative of the country her husband wanted to lead.

It may be because the point of what Mrs. Obama wore was never simply that it was good to mix up your wardrobe among a group of designers, but rather that clothes were most resonant when they were an expression of commitment to an idea, or an ideal, that had resonance.

In 2014, Wynn noticed a trend on YouTube that disturbed her: Videos with hyperbolic titles like “why feminism ruins everything,” “SJW cringe compilation,” and “Ben Shapiro DESTROYS Every College Snowflake” were attracting millions of views and spawning long, jeering comment threads. Wynn felt she was watching the growth of a community of outrage that believes feminists, Marxists, and multiculturalists are conspiring to destroy freedom of speech, liquidate gender norms, and demolish Western civilization

Wynn created ContraPoints to offer entertaining, coherent rebuttals to these kinds of ideas. Her videos also explain left-wing talking points—like rape culture and cultural appropriation—and use philosophy to explore topics that are important to Wynn, such as the meaning of gender for trans people.

Wynn thinks it’s a mistake to assume that viewers of angry, right-wing videos are beyond redemption. “It’s quite difficult to get through to the people who are really committed to these anti-progressive beliefs,” Wynn told me recently. However, she said, she believes that many viewers find such ideas “psychologically resonant” without being hardened reactionaries. This broad, not fully committed center—comprising people whose minds can still be changed—is Wynn’s target audience.

Usually, the videos to which Wynn is responding take the stance of dogged reason cutting through the emotional excesses of so-called “political correctness.” For example, the American conservative commentator Ben Shapiro, who is a target of a recent ContraPoints video, has made “facts don’t care about your feelings” his motto. Wynn’s first step in trying to win over those who find anti-progressive views appealing is to show that these ideas often rest on a flimsy foundation. To do so, she fully adopts the rational standards of argument that her rivals pride themselves on following, and demonstrates how they fail to achieve them

Wynn dissects her opponents’ positions, holding up fallacies, evasions, and other rhetorical tricks for examination, all the while providing a running commentary on good argumentative method.

The host defends her own positions according to the same principles. Wynn takes on the strongest version of her opponent’s argument, acknowledges when she thinks her opponents are right and when she has been wrong, clarifies when misunderstood, and provides plenty of evidence for her claims

for Wynn, the true key to persuasion is to engage her audience on an emotional level.

she critiques many of her leftist allies for being bad at persuasion.

Socrates persuaded by both the logic of argument and the dynamic of fandom. Wynn is beginning to grow a dedicated following of her own: Members of online discussion groups refer to her as “mother” and “the queen,” produce fan art, and post photos of themselves dressed as characters from her videos.

she shares Socrates’s view that philosophy is more an erotic art than a martial one

As she puts it, she’s not trying to destroy the people she addresses, but seduce them

Wynn is a former Ph.D. student in philosophy, and though her videos are too rich with dick jokes for official settings, her argumentative practice would pass muster in any grad seminar.

One thing she has come across repeatedly is a disdain for the left’s perceived moral superiority. Anti-progressives of all stripes, Wynn told me, show an “intense defensiveness against being told what to do” and a “repulsion in response to moralizing.”

Matching her speech to the audience’s tastes presents a prickly rhetorical challenge. In an early video, Contra complains: “The problem is this medium. These goddamn savages demand a circus, and I intend to give them one, but behind the curtain, I really just want to have a conversation.

Philosophical conversation requires empathy and good-faith engagement. But the native tongue of political YouTube is ironic antagonism. It’s Wynn’s inimitable way of combining these two ingredients that gives ContraPoints its distinctive mouthfeel.

Wynn spends weeks in the online communities of her opponents—whether they’re climate skeptics or trans-exclusionary feminists—trying to understand what they believe and why they believe it. In Socrates’s words, she’s studying the souls of her audience.

But critics of the critics of cancel culture make a powerful retort. Accusing others of canceling can, they claim, be a way to stigmatize legitimate criticism. As Hannah Giorgis writes in the Atlantic, “critical tweets are not censorship.”

So what, exactly, does a cancellation consist of? And how does it differ from the exercise of free speech and robust critical debate?

At a conceptual level, the difference is clear. Criticism marshals evidence and arguments in a rational effort to persuade.

Canceling, by contrast, seeks to organize and manipulate the social or media environment in order to isolate, deplatform or intimidate ideological opponents

its intent—or at least its predictable outcome—is to coerce conformity and reduce the scope for forms of criticism that are not sanctioned by the prevailing consensus of some local majority.

In practice, however, telling canceling apart from criticism can be difficult because both take the form of criticizing others.

The more signs you see, the more certain you can be that you are looking at a cancel campaign.

A better approach might therefore be diagnostic. Like the symptoms of cancer, the hallmarks of a cancellation are many. Though not all instances involve every single characteristic, they all involve some of its key attribute

Six warning signs make up my personal checklist for cancel culture.

Punitiveness

A critical culture seeks to correct rather than punish. In science, the penalty for being wrong is not that you lose your job or your friends. Normally, the only penalty is that you lose the argument

Canceling, by contrast, seeks to punish rather than correct—and often for a single misstep rather than a long track record of failure

Deplatforming

A critical culture tolerates dissent rather than silencing it. It understands that dissent can seem obnoxious, harmful, hateful and, yes, unsafe.

Canceling, by contrast, seeks to shut up and shout down its targets. Cancelers often define the mere act of disagreeing with them as a threat to their safety or even an act of violence

Organization

Critical culture relies on persuasion. The way to win an argument is to convince others that you are right.

By contrast, it’s common to see cancelers organize hundreds of petition-signers or thousands of social media users to dig up and prosecute an indictment.

Secondary Boycotts

With its commitments to exploring a wide range of ideas and correcting rather than coercing the errant, a critical culture sees no value in instilling a climate of fear

But instilling fear is what canceling is all about. By choosing targets unpredictably (almost anything can trigger a campaign), providing no safe harbors (even conformists can get hit), and implicitly threatening anyone who sides with those who are targeted, canceling sends the message: “you could be next.”

Moral Grandstanding

Precisely because speech can be hurtful, critical culture discourages extreme rhetoric. It encourages people to listen to each other, to use evidence and argumentation, to behave reasonably and to avoid personal attacks.

Cancel culture is much more invested in what philosophers Justin Tosi and Brandon Warmke call “moral grandstanding”: the display of moral outrage to impress one’s peer group, dominate others, or both

Truthiness

Concern for accuracy is the north star of a critical culture. Not everyone gets every fact right, nor do people always agree on what is true; and yet people in a critical culture try to present their own and others’ viewpoints honestly and accurately.

canceling is not about seeking truth or persuading others; it is a form of information warfare, in which truthiness suffices if it serves the cause.

Those are my six warning signs. If you spot one or two, you should fear that a canceling may be happening; if you see five or six, you can be sure.

Though our critics like to claim that those of us who worry about cancel culture just don’t like being criticized on the internet, cancel culture is all too real. And though it may at times bear a superficial resemblance to critical culture, the two are diametrically opposed—and not so very difficult to tell apart.

Rather, our conversations are mediated through institutions like journals and newspapers and social-media platforms. They rely on a dense network of norms and rules, like truthfulness and fact-checking. They depend on the expertise of professionals, like peer reviewers and editors. The entire system rests on a foundation of values: a shared understanding that there are right and wrong ways to make knowledge.

Those values and rules and institutions do for knowledge what the U.S. Constitution does for politics: They create a governing structure, forcing social contestation onto peaceful and productive pathways.

I call them, collectively, the Constitution of Knowledge. If we want to defend that system from its many persistent attackers, we need to understand it—and its very special notion of reality.

What reality really is

The question “What is reality?” may seem either too metaphysical to answer meaningfully or too obvious to need answering

The whole problem is that humans have no direct access to an objective world independent of our minds and senses, and subjective certainty is no guarantee of truth. Faced with those problems and others, philosophers and practitioners think of reality as a set of propositions (or claims, or statements) that have been validated in some way, and that have thereby been shown to be at least conditionally true—true, that is, unless debunked

Some propositions reflect reality as we perceive it in everyday life (“The sky is blue”). Others, like the equations on a quantum physicist’s blackboard, are incomprehensible to intuition. Many fall somewhere in between.

a phrase I used a few sentences ago, “validated in some way,” hides a cheat. In epistemology, the whole question is, validated in what way? If we care about knowledge, freedom, and peace, then we need to stake a strong claim: Anyone can believe anything, but liberal science—open-ended, depersonalized checking by an error-seeking social network—is the only legitimate validator of knowledge, at least in the reality-based community.

That is a very bold, very broad, very tough claim, and it goes down very badly with lots of people and communities who feel ignored or oppressed by the Constitution of Knowledge: creationists, Christian Scientists, homeopaths, astrologists, flat-earthers, anti-vaxxers, birthers, 9/11 truthers, postmodern professors, political partisans, QAnon followers, and adherents of any number of other belief systems and religions.

But, like the U.S. Constitution’s claim to exclusivity in governing (“unconstitutional” means “illegal,” period), the Constitution of Knowledge’s claim to exclusivity is its sine qua non.

Rules for reality

The specific proposition does not matter. What does matter is that the only way to validate it is to submit it to the reality-based community. Otherwise, you could win dominance for your proposition by, say, brute force, threatening and jailing and torturing and killing those who see things differently—a standard method down through history

Say you believe something (X) to be true, and you believe that its acceptance as true by others is important or at least warranted

Or you and your like-minded friends could go off and talk only to each other, in which case you would have founded a cult—which is lawful but socially divisive and epistemically worthless.

Or you could engage in a social-media campaign to shame and intimidate those who disagree with you—a very common method these days, but one that stifles debate and throttles knowledge (and harms a lot of people).

What the reality-based community does is something else again. Its distinctive qualities derive from two core rules: 

what counts is the way the rule directs us to behave: You must assume your own and everyone else’s fallibility and you must hunt for your own and others’ errors, even if you are confident you are right. Otherwise, you are not reality-based.

The fallibilist rule: No one gets the final say. You may claim that a statement is established as knowledge only if it can be debunked, in principle, and only insofar as it withstands attempts to debunk it.

The empirical rule: No one has personal authority. You may claim that a statement has been established as knowledge only insofar as the method used to check it gives the same result regardless of the identity of the checker, and regardless of the source of the statement

Who you are does not count; the rules apply to everybody and persons are interchangeable. If your method is valid only for you or your affinity group or people who believe as you do, then you are not reality-based.

Whatever you do to check a proposition must be something that anyone can do, at least in principle, and get the same result. Also, no one proposing a hypothesis gets a free pass simply because of who she is or what group she belongs to.

Both rules have very profound social implications. “No final say” insists that to be knowledge, a statement must be checked; and it also says that knowledge is always provisional, standing only as long as it withstands checking.

“No personal authority” adds a crucial second step by defining what properly counts as checking. The point, as the great American philosopher Charles Sanders Peirce emphasized more than a century ago, is not that I look or you look but that we look; and then we compare, contest, and justify our views. Critically, then, the empirical rule is a social principle that forces us into the same conversation—a requirement that all of us, however different our viewpoints, agree to discuss what is in principle only one reality.

By extension, the empirical rule also dictates what does not count as checking: claims to authority by dint of a personally or tribally privileged perspective.

In principle, persons and groups are interchangeable. If I claim access to divine revelation, or if I claim the support of miracles that only believers can witness, or if I claim that my class or race or historically dominant status or historically oppressed status allows me to know and say things that others cannot, then I am breaking the empirical rule by exempting my views from contestability by others.

Though seemingly simple, the two rules define a style of social learning that prohibits a lot of the rhetorical moves we see every day.

Claiming that a conversation is too dangerous or blasphemous or oppressive or traumatizing to tolerate will almost always break the fallibilist rule.

Claims which begin “as a Jew,” or “as a queer,” or for that matter “as minister of information” or “as Pope” or “as head of the Supreme Soviet,” can be valid if they provide useful information about context or credentials; but if they claim to settle an argument by appealing to personal or tribal authority, rather than earned authority, they violate the empirical rule. 

“No personal authority” says nothing against trying to understand where people are coming from. If we are debating same-sex marriage, I may mention my experience as a gay person, and my experience may (I hope) be relevant.

But statements about personal standing and interest inform the conversation; they do not control it, dominate it, or end it. The rule acknowledges, and to an extent accepts, that people’s social positions and histories matter; but it asks its adherents not to burrow into their social identities, and not to play them as rhetorical trump cards, but to bring them to the larger project of knowledge-building and thereby transcend them.

the fallibilist and empirical rules are the common basis of science, journalism, law, and all the other branches of today’s reality-based community. For that reason, both rules also attract hostility, defiance, interference, and open warfare from those who would rather manipulate truth than advance it.

But just because the result is unintentional doesn’t mean it is fantasy: Newsrooms have been decimated, with basic accountability reporting slashed as a result.

I’m not saying that the good stuff — the mobile revolution, blocking intrusive ads, better marketing options for small businesses — doesn’t outweigh the bad. And local news organizations absolutely contributed to the problem with their sluggish and often uncreative reaction to the digital revolution.

in a broader sense, as the case of genetic testing has shown, the right not to know some things (like the right to forget foolish, youthful behavior that is now permanently archived on the Internet) is as crucially important (if not more so) in our age as the voracious pursuit of information and transparency. 

Merely because something is possible, is it also desirable? And if it is possible, must we immediately accommodate ourselves to it? In The Forlorn Demon, Allen Tate noted, “We no longer ask, ‘Is it right?’ We ask: ‘Does it work?’” In our contemporary engagement with technology, we would do well to spend more time with the first question, even as we live ever more mediated lives relentlessly pursuing an answer to the second. 

A small percentage of the public believes that vaccines are truly dangerous. People who hold this view — which is incorrect — also believe that they know more than experts about this topic.

the study was also conducted in France and Germany, with similar results.

those with the least understanding of science had the most science-opposed views, but thought they knew the most

the Dunning-Kruger effect, named for the two psychologists who wrote a seminal paper in 1999 entitled “Unskilled and Unaware of It.”

Most of them say they are unaffected by claims from experts contradicting the claims of manufacturers. Only a quarter said they would stop using supplements if experts said they were ineffective. They must think they know better.

Many Americans take supplements, but the reasons are varied and are not linked to any hard evidence

A lack of knowledge leaves some without the contextual information necessary to recognize mistakes, they wrote, and their “incompetence robs them of the ability to realize it.”

communication strategies on G.M.O.s — intended to help the public see that their beliefs did not align with experts — wound up backfiring

attempting to provide corrective information to voters about death panels wound up increasing their belief in them among politically knowledgeable supporters of Sarah Palin.

A 2015 study published in Vaccine showed that giving corrective information about the flu vaccine led patients most concerned about side effects to be less likely to get the vaccine.

“knowledge deficit model,” an idea that the lack of support for good policies, and good science, merely reflects a lack of scientific information.

Scientists need to be formally trained in communication skills, they said, and they also need to realize that the knowledge deficit model makes for easy policy, but not necessarily good results.

It seems important to engage the public more, and earn their trust through continued, more personal interaction, using many different platforms and technologies

Bombarding people with more information about studies isn’t helping. How the information contained in them is disseminated and discussed may be much more important.

The problem is that we confuse a shallow familiarity with general concepts for real, in-depth knowledge.

our knowledge is also highly selective: we conveniently remember facts that support our beliefs and forget others

Psychological studies show that people fail to notice the logical fallacies in an argument if the conclusion supports their viewpoint

“motivated reasoning”

A high standard of education doesn’t necessarily protect us from these flaws

That false sense of expertise can, in turn, lead them to feel that they have the licence to be more closed-minded in their political views – an attitude known as “earned dogmatism”.

“People confuse their current level of understanding with their peak knowledge,”

Graduates, for instance, often overestimate their understanding of their degree subject:

recent psychological research also offers evidence-based ways towards achieving more fruitful discussions.

a simple but powerful way of deflating someone’s argument is to ask for more detail. “You need to get the ‘other side’ focusing on how something would play itself out, in a step by step fashion”

By revealing the shallowness of their existing knowledge, this prompts a more moderate and humble attitude.

You need to ask how something works to get the effect

If you are trying to debunk a particular falsehood – like a conspiracy theory or fake news – you should make sure that your explanation offers a convincing, coherent narrative that fills all the gaps left in the other person’s understanding

The persuasive power of well-constructed narratives means that it’s often useful to discuss the sources of misinformation, so that the person can understand why they were being misled in the first place

Each of our beliefs is deeply rooted in a much broader and more complex political ideology. Climate crisis denial, for instance, is now inextricably linked to beliefs in free trade, capitalism and the dangers of environmental regulation.

Attacking one issue may therefore threaten to unravel someone’s whole worldview – a feeling that triggers emotionally charged motivated reasoning. It is for this reason that highly educated Republicans in the US deny the overwhelming evidence.

disentangle the issue at hand from their broader beliefs, or to explain how the facts can still be accommodated into their worldview.

“All people have multiple identities,” says Prof Jay Van Bavel at New York University, who studies the neuroscience of the “partisan brain”. “These identities can become active at any given time, depending on the circumstances.”

you might have more success by appealing to another part of the person’s identity entirely.

when people are asked to first reflect on their other, nonpolitical values, they tend to become more objective in discussion on highly partisan issues, as they stop viewing facts through their ideological lens.

Another simple strategy to encourage a more detached and rational mindset is to ask your conversation partner to imagine the argument from the viewpoint of someone from another country

The aim is to help them recognise that they can change their mind on certain issues while staying true to other important elements of their personality.

this strategy increases “psychological distance” from the issue at hand and cools emotionally charged reasoning so that you can see things more objectively.

If you are considering policies with potentially long-term consequences, you could ask them to imagine viewing the situation through the eyes of someone in the future

people are generally much more rational in their arguments, and more willing to own up to the limits of their knowledge and understanding, if they are treated with respect and compassion.

Aggression, by contrast, leads them to feel that their identity is threatened, which in turn can make them closed-minded

Assuming that the purpose of your argument is to change minds, rather than to signal your own superiority, you are much more likely to achieve your aims by arguing gently and kindly rather than belligerently, and affirming your respect for the person, even if you are telling them some hard truths

As a bonus, you will also come across better to onlookers. “There’s a lot of work showing that third-party observers always attribute high levels of competence when the person is conducting themselves with more civility,”

for example, a good instructor would teach Martin Luther King Jr.’s “I Have a Dream” speech by encouraging a conversation that involved analyzing the text and identifying the evidence, both factual and rhetorical, that makes it persuasive. “The opposite of what we’d want is a classroom where a teacher might ask only: ‘What was the year the speech was given? Where was it given?’ ”

in the past, assembling the SAT focused on making sure the questions performed on technical grounds, meaning: Were they appropriately easy or difficult among a wide range of students, and were they free of bias when tested across ethnic, racial and religious subgroups? The goal was “maximizing differentiation” among kids, which meant finding items that were answered correctly by those students who were expected to get them right and incorrectly by the weaker students. A simple way of achieving this, Coleman said, was to test the kind of obscure vocabulary words for which the SAT was famous

In redesigning the test, the College Board shifted its emphasis. It prioritized content, measuring each question against a set of specifications that reflect the kind of reading and math that students would encounter in college and their work lives. Schmeiser and others then spent much of early last year watching students as they answered a set of 20 or so problems, discussing the questions with the students afterward. “The predictive validity is going to come out the same,” she said of the redesigned test. “But in the new test, we have much more control over the content and skills that are being measured.”

Evidence-based reading and writing, he said, will replace the current sections on reading and writing. It will use as its source materials pieces of writing — from science articles to historical documents to literature excerpts — which research suggests are important for educated Americans to know and understand deeply. “The Declaration of Independence, the Constitution, the Bill of Rights and the Federalist Papers,” Coleman said, “have managed to inspire an enduring great conversation about freedom, justice, human dignity in this country and the world” — therefore every SAT will contain a passage from either a founding document or from a text (like Lincoln’s Gettysburg Address) that is part of the “great global conversation” the founding documents inspired.

The Barbara Jordan vocabulary question would have a follow-up — “How do you know your answer is correct?” — to which students would respond by identifying lines in the passage that supported their answer.

The idea is that the test will emphasize words students should be encountering, like “synthesis,” which can have several meanings depending on their context. Instead of encouraging students to memorize flashcards, the test should promote the idea that they must read widely throughout their high-school years.

. No longer will it be good enough to focus on tricks and trying to eliminate answer choices. We are not interested in students just picking an answer, but justifying their answers.”

the essay portion of the test will also be reformulated so that it will always be the same, some version of: “As you read the passage in front of you, consider how the author uses evidence such as facts or examples; reasoning to develop ideas and to connect claims and evidence; and stylistic or persuasive elements to add power to the ideas expressed. Write an essay in which you explain how the author builds an argument to persuade an audience.”

The math section, too, will be predicated on research that shows that there are “a few areas of math that are a prerequisite for a wide range of college courses” and careers. Coleman conceded that some might treat the news that they were shifting away from more obscure math problems to these fewer fundamental skills as a dumbing-down the test, but he was adamant that this was not the case. He explained that there will be three areas of focus: problem solving and data analysis, which will include ratios and percentages and other mathematical reasoning used to solve problems in the real world; the “heart of algebra,” which will test how well students can work with linear equations (“a powerful set of tools that echo throughout many fields of study”); and what will be called the “passport to advanced math,” which will focus on the student’s familiarity with complex equations and their applications in science and social science.

“Sometimes in the past, there’s been a feeling that tests were measuring some sort of ineffable entity such as intelligence, whatever that might mean. Or ability, whatever that might mean. What this is is a clear message that good hard work is going to pay off and achievement is going to pay off. This is one of the most significant developments that I have seen in the 40-plus years that I’ve been working in admissions in higher education.”

The idea of creating a transparent test and then providing a free website that any student could use — not to learn gimmicks but to get a better grounding and additional practice in the core knowledge that would be tested — was appealing to Coleman.

(The College Board won’t pay Khan Academy.) They talked about a hypothetical test-prep experience in which students would log on to a personal dashboard, indicate that they wanted to prepare for the SAT and then work through a series of preliminary questions to demonstrate their initial skill level and identify the gaps in their knowledge. Khan said he could foresee a way to estimate the amount of time it would take to achieve certain benchmarks. “It might go something like, ‘O.K., we think you’ll be able to get to this level within the next month and this level within the next two months if you put in 30 minutes a day,’ ” he said. And he saw no reason the site couldn’t predict for anyone, anywhere the score he or she might hope to achieve with a commitment to a prescribed amount of work.