Most Campaign Outreach Has No Effect on Voters - The Atlantic - 0 views
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David Broockman, a Stanford University assistant professor, and Joshua Kalla, a doctoral student at the University of California, Berkeley, analyzed data from 49 field experiments—state, local, and federal campaigns that let political scientists access their data to evaluate their methods
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For every flyer stuck in a mailbox, every door knocked by an earnest volunteer, and every candidate message left on an answering machine, there was no measurable change in voting outcomes. Even early outreach efforts, which are somewhat more successful at persuading voters, tend to fade from memory by Election Day.
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Broockman and Kalla also estimated that the effect of television and online ads is zero, although only a small portion of their data speaks directly to that point.
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