How, you might ask, did they establish the meaning of words? The neuroscientists pulled all the nouns and verbs from the podcasts. With a computer program, they then looked across millions of pages of text to see how often the words from the podcasts are used near 985 common words taken from Wikipedia’s List of 1,000 Basic Words.
“Wolf,” for instance, would presumably be used more often in proximity to “dog” than to, say, “eggplant.”
Using that data, the program assigned numbers that approximated the meaning of each individual word from the podcasts — and, with some fancy number crunching, they figured out what areas of the brain were activated when their research subjects heard words with certain meanings.