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Time and again, we learned there was never a grand plan or big ideas—just weapons-grade ego, incompetence, thin skin, and prejudice against those who don’t revere him.

Despite all the incredible, damning reporting coming out of Twitter and all of Musk’s very public mistakes, many people still refuse to believe—even if they detest him—that he is simply incompetent.

What is amazing about the current moment is that, despite how ridiculous it all feels, a fundamental tenet of reality and logic appears to be holding true: If you don’t know what you’re doing or don’t really care, you’ll run the thing you’re in charge of into the ground, and people will notice.

And so the moment feels too dumb and too on the nose to be real and yet also very real—kind of like all of reality in 2022.

I don’t really know where any of this will lead, but one interesting possibility is that Musk gets increasingly reactionary and trollish in his politics and stewardship of Twitter.

Leaving the politics aside, from a basic customer-service standpoint this is generally an ill-advised way for the owner of a company to treat an elected official when that elected official wishes to know why your service has failed them. The reason it is ill-advised is because then the elected official could tweet something like what Senator Markey tweeted on Sunday: “One of your companies is under an FTC consent decree. Auto safety watchdog NHTSA is investigating another for killing people. And you’re spending your time picking fights online. Fix your companies. Or Congress will.”

It seems clear that Musk, like any dedicated social-media poster, thrives on validation, so it makes sense that, as he continues to dismantle his own mystique as an innovator, he might look for adoration elsewhere

Recent history has shown that, for a specific audience, owning the libs frees a person from having to care about competency or outcome of their actions. Just anger the right people and you’re good, even if you’re terrible at your job. This won’t help Twitter’s financial situation, which seems bleak, but it’s … something!

Bankman-Fried, the archetype, appealed to people for all kinds of reasons. His narrative as a philanthropist, and a smart rationalist, and a stone-cold weirdo was something people wanted to buy into because, generally, people love weirdos who don’t conform to systems and then find clever ways to work around them and become wildly successful as a result.

Bankman-Fried was a way that a lot of people could access and maybe obliquely understand what was going on in crypto. They may not have understood what FTX did, but they could grasp a nerd trying to leverage a system in order to do good in the world and advance progressive politics. In that sense, Bankman-Fried is easy to root for and exciting to cover. His origin story and narrative become more important than the particulars of what he may or may not be doing.

the past few weeks have been yet another reminder that the smug-nerd-genius narrative may sell magazines, and it certainly raises venture funding, but the visionary founder is, first and foremost, a marketing product, not a reality. It’s a myth that perpetuates itself. Once branded a visionary, the founder can use the narrative to raise money and generate a formidable net worth, and then the financial success becomes its own résumé. But none of it is real.

Adversarial journalism ideally questions and probes power. If it is trained on technology companies and their founders, it is because they either wield that power or have the potential to do so. It is, perhaps unintuitively, a form of respect for their influence and potential to disrupt. But that’s not what these founders want.

even if all tech coverage had been totally flawless, Silicon Valley would have rejected adversarial tech journalism because most of its players do not actually want the responsibility that comes with their potential power. They want only to embody the myth and reap the benefits. They want the narrative, which is focused on origins, ambitions, ethos, and marketing, and less on the externalities and outcomes.

Looking at Musk and Bankman-Fried, it would appear that the tech visionaries mostly get their way. For all the complaints of awful, negative coverage and biased reporting, people still want to cheer for and give money to the “‘smug nerds building castles in the sky.’” Though they vary wildly right now in magnitude, their wounds are self-inflicted—and, perhaps, the result of believing their own hype.

That’s because, almost always, the smug-nerd-genius narrative is a trap. It’s one that people fall into because they need to believe that somebody out there is so brilliant, they can see the future, or that they have some greater, more holistic understanding of the world (or that such an understanding is possible)

It’s not unlike a conspiracy theory in that way. The smug-nerd-genius narrative helps take the complexity of the world and make it more manageable.

Putting your faith in a space billionaire or a crypto wunderkind isn’t just sad fanboydom; it is also a way for people to outsource their brain to somebody else who, they believe, can see what they can’t

the smug nerd genius is exceedingly rare, and, even when they’re not outed as a fraud or a dilettante, they can be assholes or flawed like anyone else. There aren’t shortcuts for making sense of the world, and anyone who is selling themselves that way or buying into that narrative about them should read to us as a giant red flag.

I’m kind of tired of pretending that the stench does not exist, as if doing otherwise would be tantamount to expressing prejudice against neurodivergence. This is a bad culture, and it always has been.

If the X rebrand disgusts you—if, like me, you’ve been made a little queasy by having the new logo thrust upon your phone via automatic update—that feeling is about more than Musk alone. He has merely surfaced what has been there all along. The internet is magical and empowering. The internet is childish and disgusting.

Musk’s obsession with X as a brand, and his childish desire to broadcast that obsession from the rooftops in hoggish, bright pulsations, calls attention to this baggage. It reminds us that the world’s richest man is a computer geek, but one with enormous power instead of none

It calls attention to the putrid smell that suffuses the history of the internet

while it is easy to spot the winners at science fairs and robotics competitions, students who excel in humanities get less acclaim and are harder to identify.

“I got the sense from them that it’s not cool to be a nerd in high school, unless you’re a STEM nerd,” he said, using the term for science, technology, engineering and mathematics.

“I live in Seattle, surrounded by Amazon and Google and Microsoft,” said Ms. Roberts, a history buff. “One of the best things about the program, that made us all breathe a sigh of relief, was being in an environment where no one said: “Oh, you’re interested in humanities? You’ll never get a job.”

since the recession — probably because of the recession — there has been a profound shift toward viewing college education as a vocational training ground. “College is increasingly being defined narrowly as job preparation, not as something designed to educate the whole person,”

Many do not understand that the study of humanities offers skills that will help them sort out values, conflicting issues and fundamental philosophical questions, said Leon Botstein, the president of Bard College. “We have failed to make the case that those skills are as essential to engineers and scientists and businessmen as to philosophy professors,” he said.

ways of working are critical in mathematical work and when they are taught and valued, many more students contribute, leading to higher achievement

mathematics education we suffer from the widespread, distinctly American idea that only some people can be “math people.” This idea has been disproved by scientific research showing the incredible potential of the brain to grow and adapt. But the idea that math is hard, uninteresting, and accessible only to “nerds” persists. 

harsh stereotypical thinking—mathematics is for select racial groups and men. This thinking, as well as the teaching practices that go with it, have provided the perfect conditions for the creation of a math underclass.

There is a good reason for this: Justification and reasoning are two of the acts that lie at the heart of mathematics. They are, in many ways, the essence of what mathematics is.  Scientists work to prove or disprove new theories by finding many cases that work or counter-examples that do not. Mathematicians, by contrast prove the validity of their propositions through justification and reasoning.

does not simply test a mathematical definition, as the first does. It requires that students visualize a triangle, use transformational geometry, consider whether different cases satisfy the mathematical definition, and then justify their thinking.

online platform explaining research evidence on ability and the brain and on good mathematics teaching, for teachers and parents. The course had a transformative effect. It was taken by 40,000 people, and 95 percent said they would change their teaching or parenting as a result.

The young people who are successful in today’s workforce are those who can discuss and reason about productive mathematical pathways, and who can be wrong, but can trace back to errors and work to correct them.

American idea that those who are good at math are those who are fast. Speed is revered in math classes across the U.S., and students as young as five years old are given timed tests—even though these have been shown to create math anxiety in young children. Parents use flash cards and other devices to promote speed, not knowing that they are probably damaging their children’s mathematical development

The fact of being quick or slow isn't really relevant

gives more time for depth and exploration than the curricula it has replaced by removing some of the redundant methods students will never need or use.

Revisiting your youth culture when your own youth has mostly fled is an exercise in estrangement and mild humiliation, like running into your therapist at Victoria’s Secret.

“We didn’t know what it was going to be,” the journalist and activist Kevin Powell, one of the original roommates, says in the first episode of “Homecoming.” “We were just ourselves.”

by agreeing to the constant presence of producers and cameras, were the harbingers of today’s culture, in which self-image is shaped in the expectation of a lens and personhood collates with brand identity.

Moon Frye seems to have known every other child star in Los Angeles and its outlying counties: Sara Gilbert, Emmanuel Lewis, Brian Austin Green, Mark-Paul Gosselaar, Joey Lawrence, Jenny Lewis (hilarious) and at least a dozen more.

These were children valued less for who they were and more for the fandom and ads they could generate, the tickets they could sell

Today, that’s everyone with an Instagram account, potentially.

“Kid 90” also reminds us that until pretty recently, the dumb things teenagers wore and the dumber things they did and said didn’t have an afterlife, because there were few ways to record them and even fewer ways to disseminate those recordings.

I was, unconvincingly, so many people as a teenager — a rebel, a sophisticate, a drama nerd, a go-getter, a witch.

The comedy of adolescence is that it’s practice for adulthood. The tragedy is that adolescents practice on one another

I’m unutterably grateful that my own mortifications — lines like, “I’m not a feminist, I’m really more like a humanist,”

Moon Frye seems to have also struggled with her image and with how the industry treated her when her body began to diverge from Punky’s

In an agonizing section of the documentary, she talks about going through puberty, developing breasts and being seen, at 13 and 14 years old, only for bimbo-esque roles.

Peers called her Punky Boobster.

“It’s hard when you’ve got boobs and you can’t work in this business,”

What if the business is the problem and not children’s bodies?

She wanted serious roles, so at 15, she had breast reduction surgery.

A crucial aspect of adolescence is performance

I could try on a persona for size and then return it, tags on

There was no social media then and no one wanted me on any reality series, so I never had to curate a self before I had one.

What would I have done for likes? What would that have made me?

Like Moon Frye and a lot of girls with big feelings and poetic inclinations, I kept diaries as a teenager. I’ve never gone back and read them. Why? I’m afraid that I might be embarrassed by my younger self or that she might be embarrassed by boring, wine-mom me

But I hope we’d get along. And then we could take a kiss-face selfie together, filter it, Facetune it, post it with some cute caption and watch the little hearts roll in.

So it sounds like a simple fix: Impose more friction at the major platform level and you’ll clean up the public square.

But it’s not actually that simple because friction runs counter to the very idea of the internet.

The fundamental precept of the internet is that it reduces marginal costs to zero. And this fact is why the design paradigm of the internet is to continually reduce friction experienced by users to zero, too. Because if the second unit of everything is free, then the internet has a vested interest in pushing that unit in front of your eyeballs as smoothly as possible.

the internet is “broken,” but rather it’s been functioning exactly as it was designed to:

Perhaps more than any other job in the world, you do not want the President of the United States to live in a frictionless state of posting. The Presidency is not meant to be a frictionless position, and the United States government is not a frictionless entity, much to the chagrin of many who have tried to change it. Prior to this administration, decisions were closely scrutinized for, at the very least, legality, along with the impact on diplomacy, general norms, and basic grammar. This kind of legal scrutiny and due diligence is also a kind of friction--one that we now see has a lot of benefits. 

The deep lesson here isn’t about Donald Trump. It’s about the collision between the digital world and the real world.

In the real world, marginal costs are not zero. And so friction is a desirable element in helping to get to the optimal state. You want people to pause before making decisions.

described friction this summer as: “anything that inhibits user action within a digital interface, particularly anything that requires an additional click or screen.” For much of my time in the technology sector, friction was almost always seen as the enemy, a force to be vanquished. A “frictionless” experience was generally held up as the ideal state, the optimal product state.

Trump was riding the ultimate frictionless optimized engagement Twitter experience: he rode it all the way to the presidency, and then he crashed the presidency into the ground.

From a metrics and user point of view, the abstract notion of the President himself tweeting was exactly what Twitter wanted in its original platonic ideal. Twitter has been built to incentivize someone like Trump to engage and post

The other day we talked a little bit about how fighting disinformation, extremism, and online cults is like fighting a virus: There is no “cure.” Instead, what you have to do is create enough friction that the rate of spread becomes slow.

Our challenge is that when human and digital design comes into conflict, the artificial constraints we impose should be on the digital world to become more in service to us. Instead, we’ve let the digital world do as it will and tried to reconcile ourselves to the havoc it wreaks.

And one of the lessons of the last four years is that when you prize the digital design imperatives—lack of friction—over the human design imperatives—a need for friction—then bad things can happen.

We have an ongoing conflict between the design precepts of humans and the design precepts of computers.

Anyone who works with computers learns to fear their capacity to forget. Like so many things with computers, memory is strictly binary. There is either perfect recall or total oblivion, with nothing in between. It doesn't matter how important or trivial the information is. The computer can forget anything in an instant. If it remembers, it remembers for keeps.

This doesn't map well onto human experience of memory, which is fuzzy. We don't remember anything with perfect fidelity, but we're also not at risk of waking up having forgotten our own name. Memories tend to fade with time, and we remember only the more salient events.

And because we live in a time when storage grows ever cheaper, we learn to save everything, log everything, and keep it forever. You never know what will come in useful. Deleting is dangerous.

Our lives have become split between two worlds with two very different norms around memory.

[A] lot of what's wrong with the Internet has to do with memory. The Internet somehow contrives to remember too much and too little at the same time, and it maps poorly on our concepts of how memory should work.

The digital world is designed to never forget anything. It has perfect memory. Forever. So that one time you made a crude joke 20 years ago? It can now ruin your life.

Memory in the carbon-based world is imperfect. People forget things. That can be annoying if you’re looking for your keys but helpful if you’re trying to broker peace between two cultures. Or simply become a better person than you were 20 years ago.

The digital and carbon-based worlds have different design parameters. Marginal cost is one of them. Memory is another.

2. Forget Me Now

1. Fix Tech, Fix America

The C.D.C. changed its tune in April, advising all Americans above the age of 2 to wear masks to slow the spread of the coronavirus. Michael Basso, a senior health scientist at the agency who had been pushing internally to recommend masks, told me Ms. Tufekci’s public criticism of the agency was the “tipping point.”

Ms. Tufekci, a 40-something who speaks a mile a minute with a light Turkish accent, has none of the trappings of the celebrity academic or the professional pundit. But long before she became perhaps the only good amateur epidemiologist, she had quietly made a habit of being right on the big things.

In 2011, she went against the current to say the case for Twitter as a driver of broad social movements had been oversimplified. In 2012, she warned news media outlets that their coverage of school shootings could inspire more. In 2013, she argued that Facebook could fuel ethnic cleansing. In 2017, she warned that YouTube’s recommendation algorithm could be used as a tool of radicalization.

And when it came to the pandemic, she sounded the alarm early while also fighting to keep parks and beaches open.

“I’ve just been struck by how right she has been,” said Julia Marcus, an infectious disease epidemiologist at Harvard Medical School.

She told me she chalks up her habits of mind in part to a childhood she wouldn’t wish on anyone.

Mr. Goff was enthusing about the campaign’s ability to send different messages to individual voters based on the digital data it had gathered about them. Ms. Tufekci quickly objected to the practice, saying that microtargeting would more likely be used to sow division.

An international point of view she picked up while bouncing as a child between Turkey and Belgium and then working in the United States.

Knowledge that spans subject areas and academic disciplines, which she happened onto as a computer programmer who got into sociology.

A habit of complex, systems-based thinking, which led her to a tough critique in The Atlantic of America’s news media in the run-up to the pandemic

it began, she says, with growing up in an unhappy home in Istanbul. She said her alcoholic mother was liable to toss her into the street in the early hours of the morning. She found some solace in science fiction — Ursula K. Le Guin was a favorite — and in the optimistic, early internet.

Perhaps because of a kind of egalitarian nerd ideology that has served her well, she never sought to meet the rebels’ charismatic leader, known as Subcomandante Marcos.

“I have a thing that fame and charisma screws with your head,” she said. “I’ve made an enormous effort throughout my life to preserve my thinking.”

While many American thinkers were wide-eyed about the revolutionary potential of social media, she developed a more complex view, one she expressed when she found herself sitting to the left of Teddy Goff, the digital director for President Obama’s re-election campaign, at a South by Southwest panel in Austin in 2012

“A bunch of things came together, which I’m happy I survived,” she said, sitting outside a brick house she rents for $2,300 a month in Chapel Hill, N.C., where she is raising her 11-year-old son as a single parent. “But the way they came together was not super happy, when it was happening.”

“At a time when everybody was being stupidly optimistic about the potential of the internet, she didn’t buy the hype,” he told me. “She was very prescient in seeing that there would be a deeper rot to the role of data-driven politics in our world.”

Many tech journalists, entranced by the internet-fueled movements sweeping the globe, were slow to spot the ways they might fail, or how social media could be used against them. Ms. Tufekci, though, had “seen movement after movement falter because of a lack of organizational depth and experience, of tools or culture for collective decision making, and strategic, long-term action,” she wrote in her 2017 book, “Twitter and Tear Gas.”

One of the things that makes Ms. Tufekci stand out in this gloomy moment is her lack of irony or world-weariness. She is not a prophet of doom, having hung on to an early-internet optimism

Ms. Tufekci has taught epidemiology as a way to introduce her students to globalization and to make a point about human nature: Politicians and the news media often expect looting and crime when disaster strikes, as they did when Hurricane Katrina hit New Orleans in 2005. But the reality on the ground has more to do with communal acts of generosity and kindness, she believes.

Her March column on masks was among the most influential The Times has published, although — or perhaps because —  it lacked the political edge that brings wide attention to an opinion piece.

“The real question is not whether Zuck is doing what I like or not,” she said. “The real question is why he’s getting to decide what hate speech is.”

She also suggested that we may get it wrong when we focus on individuals — on chief executives, on social media activists like her. The probable answer to a media environment that amplifies false reports and hate speech, she believes, is the return of functional governments, along with the birth of a new framework, however imperfect, that will hold the digital platforms responsible for what they host.

poptimism has intertwined with a variety of cultural omnivorism that encourages people to embrace the most popular fare from all genres. And this is where the algorithm comes in: it feeds people a steady drip of the most popular things and assures you you’re good for enjoying a diverse array of sameness.

But, and this is important, taste distinctions still matter. Social rank demands fealty to certain ideals of taste, even if artistry isn’t the taste that matters. “Omnivorism, for all of its rejections of ‘taste,’ still presupposes that cultural choice can change society,” Marx writes. “Consumerism can support allies, shame enemies, and deny prestige and financial support to oppressors.”

In the modern cultural landscape, “the hipster” has been replaced by what might be called “der kommisar,” and der kommisar has a few general rules for how to appreciate culture:

1.     Artists should create content that promotes progressive political views and reveals unconscious biases against oppressed groups.2.  Gatekeepers should work to represent minority voices by elevating minority artists.3.     Consumers should only buy artworks and goods with progressive values that are created by upright individuals.4.     Majority groups should never profit on styles or stories that originate within minority groups.5.     Critics should decanonize antiprogressive artists and their works, and question aesthetics associated with high-status distinction.*

“art should avoid being for art’s sake when social equity is at stake.” The quality of artistry matters less than supporting artists who think the right things and say the right things

I don’t think you can really understand much of the last decade or so of cultural writing—or, for that matter, cultural production—if you don’t understand this dynamic and how poptimism, omnivorism, and identity politics have all spun together to change, at the very least, how people talk publicly about the art they consume