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So it sounds like a simple fix: Impose more friction at the major platform level and you’ll clean up the public square.

But it’s not actually that simple because friction runs counter to the very idea of the internet.

The fundamental precept of the internet is that it reduces marginal costs to zero. And this fact is why the design paradigm of the internet is to continually reduce friction experienced by users to zero, too. Because if the second unit of everything is free, then the internet has a vested interest in pushing that unit in front of your eyeballs as smoothly as possible.

the internet is “broken,” but rather it’s been functioning exactly as it was designed to:

Perhaps more than any other job in the world, you do not want the President of the United States to live in a frictionless state of posting. The Presidency is not meant to be a frictionless position, and the United States government is not a frictionless entity, much to the chagrin of many who have tried to change it. Prior to this administration, decisions were closely scrutinized for, at the very least, legality, along with the impact on diplomacy, general norms, and basic grammar. This kind of legal scrutiny and due diligence is also a kind of friction--one that we now see has a lot of benefits. 

The deep lesson here isn’t about Donald Trump. It’s about the collision between the digital world and the real world.

In the real world, marginal costs are not zero. And so friction is a desirable element in helping to get to the optimal state. You want people to pause before making decisions.

described friction this summer as: “anything that inhibits user action within a digital interface, particularly anything that requires an additional click or screen.” For much of my time in the technology sector, friction was almost always seen as the enemy, a force to be vanquished. A “frictionless” experience was generally held up as the ideal state, the optimal product state.

Trump was riding the ultimate frictionless optimized engagement Twitter experience: he rode it all the way to the presidency, and then he crashed the presidency into the ground.

From a metrics and user point of view, the abstract notion of the President himself tweeting was exactly what Twitter wanted in its original platonic ideal. Twitter has been built to incentivize someone like Trump to engage and post

The other day we talked a little bit about how fighting disinformation, extremism, and online cults is like fighting a virus: There is no “cure.” Instead, what you have to do is create enough friction that the rate of spread becomes slow.

Our challenge is that when human and digital design comes into conflict, the artificial constraints we impose should be on the digital world to become more in service to us. Instead, we’ve let the digital world do as it will and tried to reconcile ourselves to the havoc it wreaks.

And one of the lessons of the last four years is that when you prize the digital design imperatives—lack of friction—over the human design imperatives—a need for friction—then bad things can happen.

We have an ongoing conflict between the design precepts of humans and the design precepts of computers.

Anyone who works with computers learns to fear their capacity to forget. Like so many things with computers, memory is strictly binary. There is either perfect recall or total oblivion, with nothing in between. It doesn't matter how important or trivial the information is. The computer can forget anything in an instant. If it remembers, it remembers for keeps.

This doesn't map well onto human experience of memory, which is fuzzy. We don't remember anything with perfect fidelity, but we're also not at risk of waking up having forgotten our own name. Memories tend to fade with time, and we remember only the more salient events.

And because we live in a time when storage grows ever cheaper, we learn to save everything, log everything, and keep it forever. You never know what will come in useful. Deleting is dangerous.

Our lives have become split between two worlds with two very different norms around memory.

[A] lot of what's wrong with the Internet has to do with memory. The Internet somehow contrives to remember too much and too little at the same time, and it maps poorly on our concepts of how memory should work.

The digital world is designed to never forget anything. It has perfect memory. Forever. So that one time you made a crude joke 20 years ago? It can now ruin your life.

Memory in the carbon-based world is imperfect. People forget things. That can be annoying if you’re looking for your keys but helpful if you’re trying to broker peace between two cultures. Or simply become a better person than you were 20 years ago.

The digital and carbon-based worlds have different design parameters. Marginal cost is one of them. Memory is another.

2. Forget Me Now

1. Fix Tech, Fix America

All these examples tell us that increased efficiency is good, and that removing friction increases efficiency. But the financial crisis, along with the activities of the Occupy movement and the criticism being leveled at Mr. Romney, suggests that maybe there can be too much of a good thing. If loans weren’t securitized, bankers might have taken the time to assess the creditworthiness of each applicant. If homeowners had to apply for loans to improve their houses or buy new cars, instead of writing checks against home equity, they might have thought harder before making weighty financial commitments. If people actually had to go into a bank and stand in line to withdraw cash, they might spend a little less and save a little mor

Finding the “mean” isn’t easy, even when we try to. It is sometimes said that the only way to figure out how much is enough is by experiencing too much. But the challenge is even greater when we’re talking about companies, because companies aren’t even trying to find the “mean.” For an individual company and its shareholders, there is no such thing as too much efficiency. The price of too much efficiency is not paid by the company. It is what economists call a negative externality, paid by the people who lose their jobs and the communities that suffer from job loss. Thus, we can’t expect the free market to find the level of efficiency that keeps firms competitive, provides quality goods at affordable prices and sustains workers and their communities. If we are to find the balance, we must consider stakeholders and not just shareholders. Companies by themselves won’t do this. Sensible regulation might.

So the real criticism embodied by current attacks on Bain Capital is not a criticism of capitalism. It is a criticism of unbridled, single-minded capitalism. Capitalism needn’t be either of those things. It isn’t in other societies with high standards of living, and it hadn’t been historically in the United States. Perhaps we can use the current criticism of Bain Capital as an opportunity to bring a little friction back into our lives. One way to do this is to use regulation to rekindle certain social norms that serve to slow us down. For example, if people thought about their homes less as investments and more as places to live, full of the friction of kids, dogs, friends, neighbors and community organizations attached, there might be less speculation with an eye toward house-flipping. And if companies thought of themselves, at least partly, as caretakers of their communities, they might look differently at streamlining their operations.

We’d all like a car that gets 100 miles to the gallon. The forces of friction that slow us down are an expensive annoyance. But when we’re driving a car, we know where we’re going and we’re in control. Fast is good, though even here, a little bit of friction can forestall disaster when you encounter an icy road. Life is not as predictable as driving. We don’t always know where we’re going. We’re not always in control. Black ice is everywhere. A little something to slow us down in the uncertain world we inhabit may be a lifesaver.

There is a genuine psychological reality behind the idea of free will. The debate is merely about whether this reality deserves to be called free will.

Our actions cannot break the laws of physics, but they can be influenced by things beyond gravity, friction, and electromagnetic charges. No number of facts about a carbon atom can explain life, let alone the meaning of your life. These causes operate at different levels of organization.

Free will cannot violate the laws of physics or even neuroscience, but it invokes causes that go beyond them

Self-control furnishes the possibility of acting from rational principles rather than acting on impulse.

If you think of freedom as being able to do whatever you want, with no rules, you might be surprised to hear that free will is for following rules. Doing whatever you want is fully within the capability of any animal in the forest. Free will is for a far more advanced way of acting

That, in a nutshell, is the inner deciding process that humans have evolved. That is the reality behind the idea of free will: these processes of rational choice and self-control

Self-control counts as a kind of freedom because it begins with not acting on every impulse. The simple brain acts whenever something triggers a response: A hungry creature sees food and eats it

Our ancestors evolved the ability to act in the ways necessary for culture to succeed. Free will likely will be found right there—it’s what enables humans to control their actions in precisely the ways required to build and operate complex social systems.

Understanding free will in this way allows us to reconcile the popular understanding of free will as making choices with our scientific understanding of the world.

When participants were in diverse company, their answers were 58 percent more accurate. The prices they chose were much closer to the true values of the stocks. As they spent time interacting in diverse groups, their performance improved.In homogeneous groups, whether in the United States or in Asia, the opposite happened. When surrounded by others of the same ethnicity or race, participants were more likely to copy others, in the wrong direction. Mistakes spread as participants seemingly put undue trust in others’ answers, mindlessly imitating them. In the diverse groups, across ethnicities and locales, participants were more likely to distinguish between wrong and accurate answers. Diversity brought cognitive friction that enhanced deliberation.

For our study, we intentionally chose a situation that required analytical thinking, seemingly unaffected by ethnicity or race. We wanted to understand whether the benefits of diversity stem, as the common thinking has it, from some special perspectives or skills of minorities.

What we actually found is that these benefits can arise merely from the very presence of minorities.

before participants interacted, there were no statistically significant differences between participants in the homogeneous or diverse groups. Minority members did not bring some special knowledge.

When surrounded by people “like ourselves,” we are easily influenced, more likely to fall for wrong ideas. Diversity prompts better, critical thinking. It contributes to error detection. It keeps us from drifting toward miscalculation.

Our findings suggest that racial and ethnic diversity matter for learning, the core purpose of a university. Increasing diversity is not only a way to let the historically disadvantaged into college, but also to promote sharper thinking for everyone.

mobile payment system for its stores

And in a change of strategy for Walmart, its new payment app does not seek to bypass credit card companies.

“When you look at these things, the customer has constraints put upon them, and that creates frictions and seams in the shopping experience,” Mr. Eckert said. “But Walmart Pay works with any smartphone and almost any payment type.”

“And once that happens, literally, the customer is done,”

“They can put their phone away. Once the transaction’s complete, we total up the register, and the customer can leave.”

There are also concerns over security.

Which means that the interactions between the deaf and the hearing could soon become much less friction-filled than they've been in the past.

Stack your habits. The best way to form a new habit is to tie it to an existing habit, experts say. Look for patterns in your day and think about how you can use existing habits to create new, positive ones.

Start small. B.J. Fogg, a Stanford University researcher and author of the book “Tiny Habits,” notes that big behavior changes require a high level of motivation that often can’t be sustained. He suggests starting with tiny habits to make the new habit as easy as possible in the beginning.

Dr. Wood calls the forces that get in the way of good habits “friction.”

he amount of time it took for the task to become automatic — a habit — ranged from 18 to 254 days. The median time was 66 days!

Do it every day. British researchers studied how people form habits in the real world, asking participants to choose a simple habit they wanted to form, like drinking water at lunch or taking a walk before dinner.

Make it easy. Habit researchers know we are more likely to form new habits when we clear away the obstacles that stand in our way.

The lesson is that habits take a long time to create, but they form faster when we do them more often, so start with something reasonable that is really easy to do

We’re just very influenced by how things are organized around us in ways that marketers understand and are exploiting, but people don’t exploit and understand in their own lives,” she said

Reward yourself. Rewards are an important part of habit formation. When we brush our teeth, the reward is immediate — a minty fresh mouth

But some rewards — like weight loss or the physical changes from exercise — take longer to show up. That’s why it helps to build in some immediate rewards to help you form the habit. Listening to Books on Tape while running, for example,

Take the Healthy-Habits Well Challenge: Now that you know what it takes to start building healthy habits, try the new Well Challenge, which gives you a small tip every day to help you move more, connect with those you love, refresh your mind and nourish your body.

It is an approach the company has been taking more frequently recently, in an attempt to improve “platform health” without facing accusations of censorship.

Twitter is trying to stop people from sharing articles they have not read, in an experiment the company hopes will “promote informed discussion” on social media.

We’re trying to encourage people to rethink their behaviour and rethink their language before posting because they often are in the heat of the moment and they might say something they regret

A 2016 study from computer scientists at Columbia University and Microsoft found that 59% of links posted on Twitter are never clicked. 

the very existence of tweets about an event can make that event seem newsworthy—by virtue of having garnered tweets. This supposed newsworthiness can then result in literal news stories, written by journalists and based on inspiration or sourcing from tweets themselves, or it can entail the further spread of a tweet’s message by on-platform engagement, such as likes and quote tweets. Either way, the nature of Twitter is to assert the importance of tweets.

Tweets appear more meaningful when amplified, and when amplified they inspire more tweets in the same vein. A thing becomes “tweetworthy” when it spreads but then also justifies its value both on and beyond Twitter by virtue of having spread. This is the “famous for being famous” effect

This propensity is not unique to Twitter—all social media possesses it. But the frequency and quantity of posts on Twitter, along with their brevity, their focus on text, and their tendency to be vectors of news, official or not, make Twitter a particularly effective amplification house of mirrors

At least in theory. In practice, Twitter is more like an asylum, inmates screaming at everyone and no one in particular, histrionics displacing reason, posters posting at all costs because posting is all that is possible

Twitter shapes an epistemology for users under its thrall. What can be known, and how, becomes infected by what has, or can, be tweeted.

Producers of supposedly actual news see the world through tweet-colored glasses, by transforming tweets’ hypothetical status as news into published news—which produces more tweeting in turn.

For them, and others on this website, it has become an awful habit. Habits feel normal and even justified because they are familiar, not because they are righteous.

Twitter convinced us that it mattered, that it was the world’s news service, or a vector for hashtag activism, or a host for communities without voices, or a mouthpiece for the little gal or guy. It is those things, sometimes, for some of its users. But first, and mostly, it is a habit.

We never really tweeted to say something. We tweeted because Twitter offered a format for having something to say, over and over again. Just as the purpose of terrorism is terror, so the purpose of Twitter is tweeting.