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Atlantic.displayRandomElement('#header li.business .sponsored-dropdown-item'); Derek Thompson - Derek Thompson is a senior editor at The Atlantic, where he oversees business coverage for the website. More Derek has also written for Slate, BusinessWeek, and the Daily Beast. He has appeared as a guest on radio and television networks, including NPR, the BBC, CNBC, and MSNBC. All Posts RSS feed Share Share on facebook Share on linkedin Share on twitter « Previous Thompson Email Print Close function plusOneCallback () { $(document).trigger('share'); } $(document).ready(function() { var iframeUrl = "\/ad\/thanks-iframe\/TheAtlanticOnline\/channel_business;src=blog;by=derek-thompson;title=the-irrational-consumer-why-economics-is-dead-wrong-about-how-we-make-choices;pos=sharing;sz=640x480,336x280,300x250"; var toolsClicked = false; $('#toolsTop').click(function() { toolsClicked = 'top'; }); $('#toolsBottom').click(function() { toolsClicked = 'bottom'; }); $('#thanksForSharing a.hide').click(function() { $('#thanksForSharing').hide(); }); var onShareClickHandler = function() { var top = parseInt($(this).css('top').replace(/px/, ''), 10); toolsClicked = (top > 600) ? 'bottom' : 'top'; }; var onIframeReady = function(iframe) { var win = iframe.contentWindow; // Don't show the box if there's no ad in it if (win.$('.ad').children().length == 1) { return; } var visibleAds = win.$('.ad').filter(function() { return !($(this).css('display') == 'none'); }); if (visibleAds.length == 0) { // Ad is hidden, so don't show return; } if (win.$('.ad').hasClass('adNotLoaded')) { // Ad failed to load so don't show return; } $('#thanksForSharing').css('display', 'block'); var top; if(toolsClicked == 'bottom' && $('#toolsBottom').length) { top = $('#toolsBottom')[0].offsetTop + $('#toolsBottom').height() - 310; } else { top = $('#toolsTop')[0].offsetTop + $('#toolsTop').height() + 10; } $('#thanksForSharing').css('left', (-$('#toolsTop').offset().left + 60) + 'px'); $('#thanksForSharing').css('top', top + 'px'); }; var onShare = function() { // Close "Share successful!" AddThis plugin popup if (window._atw && window._atw.clb && $('#at15s:visible').length) { _atw.clb(); } if (iframeUrl == null) { return; } $('#thanksForSharingIframe').attr('src', "\/ad\/thanks-iframe\/TheAtlanticOnline\/channel_business;src=blog;by=derek-thompson;title=the-irrational-consumer-why-economics-is-dead-wrong-about-how-we-make-choices;pos=sharing;sz=640x480,336x280,300x250"); $('#thanksForSharingIframe').load(function() { var iframe = this; var win = iframe.contentWindow; if (win.loaded) { onIframeReady(iframe); } else { win.$(iframe.contentDocument).ready(function() { onIframeReady(iframe); }) } }); }; if (window.addthis) { addthis.addEventListener('addthis.ready', function() { $('.articleTools .share').mouseover(function() { $('#at15s').unbind('click', onShareClickHandler); $('#at15s').bind('click', onShareClickHandler); }); }); addthis.addEventListener('addthis.menu.share', function(evt) { onShare(); }); } // This 'share' event is used for testing, so one can call // $(document).trigger('share') to get the thank you for // sharing box to appear. $(document).bind('share', function(event) { onShare(); }); if (!window.FB || (window.FB && !window.FB._apiKey)) { // Hook into the fbAsyncInit function and register our listener there var oldFbAsyncInit = (window.fbAsyncInit) ? window.fbAsyncInit : (function() { }); window.fbAsyncInit = function() { oldFbAsyncInit(); FB.Event.subscribe('edge.create', function(response) { // to hide the facebook comments box $('#facebookLike span.fb_edge_comment_widget').hide(); onShare(); }); }; } else if (window.FB) { FB.Event.subscribe('edge.create', function(response) { // to hide the facebook comments box $('#facebookLike span.fb_edge_comment_widget').hide(); onShare(); }); } }); The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices By Derek Thompson he

First, making a choice is physically exhausting, literally, so that somebody forced to make a number of decisions in a row is likely to get lazy and dumb.

Second, having too many choices can make us less likely to come to a conclusion. In a famous study of the so-called "paradox of choice", psychologists Mark Lepper and Sheena Iyengar found that customers presented with six jam varieties were more likely to buy one than customers offered a choice of 24.

The way people post on Twitter is different from the way people post on LinkedIn which is different than how people post Facebook which is different from the way people post on Instagram, no matter how much Facebook keeps telling you to cross-post your IG stories

Some people whose job relies on onlineness (like me) have to refine their voices, their ways of being, across several platforms. But most normal people have found their lane — the medium that fits their message — and have stuck with it.

People post where they feel public speech “belongs.”

IMAGINE a world in which we are assigned a number that indicates how influential we are. This number would help determine whether you receive a job, a hotel-room upgrade or free samples at the supermarket. If your influence score is low, you don’t get the promotion, the suite or the complimentary cookies.

it’s not enough to attract Twitter followers — you must inspire those followers to take action.

“Now you are being assigned a number in a very public way, whether you want it or not,”

Predictive statistical analysis, harnessed to big data, appears poised to alter the way millions of people are hired and assessed.

By one estimate, more than 98 percent of the world’s information is now stored digitally, and the volume of that data has quadrupled since 2007.

The application of predictive analytics to people’s careers—an emerging field sometimes called “people analytics”—is enormously challenging, not to mention ethically fraught

Since he started pursuing his $44 billion purchase of Twitter — and for years before that — the world’s richest man has made clear that advertising is not a priority.

Ads account for roughly 90 percent of Twitter’s revenue.

They have cited a litany of complaints, including that the company cannot target ads nearly as well as competitors like Facebook, Google and Amazon.

Schools and parenting guides instruct children in how to cultivate empathy, as do workplace culture and wellness programs. You could fill entire bookshelves with guides to finding, embracing and sharing empathy. Few books or lesson plans extol sympathy’s virtues.

“Sympathy focuses on offering support from a distance,” a therapist explains on LinkedIn, whereas empathy “goes beyond sympathy by actively immersing oneself in another person’s emotions and attempting to comprehend their point of view.”

In use since the 16th century, when the Greek “syn-” (“with”) combined with pathos (experience, misfortune, emotion, condition) to mean “having common feelings,” sympathy preceded empathy by a good four centuries

The FBI has a court order demanding Apple helps unlock an iPhone used by the gunman behind the San Bernardino terror attack, Syed Rizwan Farook.

Apple has appealed against the court order, arguing that it should not be forced to weaken the security of its own products.

Apple has argued that the move would jeopardise the trust it has with its customers and create a backdoor for government agencies to access customer data.

Fifty minutes.That’s the average amount of time, the company said, that users spend each day on its Facebook, Instagram and Messenger platforms

there are only 24 hours in a day, and the average person sleeps for 8.8 of them. That means more than one-sixteenth of the average user’s waking time is spent on Facebook.

That’s more than any other leisure activity surveyed by the Bureau of Labor Statistics, with the exception of watching television programs and movies (an average per day of 2.8 hours)

Manjoo offers this security-centric path for folks who are anxious about the service being "one the most intrusive technologies ever built," and believe that "the very idea of making Facebook a more private place borders on the oxymoronic, a bit like expecting modesty at a strip club". Bottom line: stop tuning in and start dropping out if you suspect that the culture of oversharing, digital narcissism, and, above all, big-data-hungry, corporate profiteering will trump privacy settings.

Angwin plans on keeping a bare-bones profile. She'll maintain just enough presence to send private messages, review tagged photos, and be easy for readers to find. Others might try similar experiments, perhaps keeping friends, but reducing their communication to banal and innocuous expressions. But, would such disclosures be compelling or sincere enough to retain the technology's utility?

The other unattractive option is for social web users to willingly pay for connectivity with extreme publicity.

For midcareer executives, particularly in the media and related industries, knowing how to use Twitter, update your timeline on Facebook, pin on Pinterest, check in on Foursquare and upload images on Instagram are among the digital skills that some employers expect people to have to land a job or to flourish in a current role.

digital literacy, including understanding social networking, is now a required skill. “They are essential skills that are needed to operate in the world and in the workplace,” she said. “And people will either need to learn through formal training or through their networks or they will feel increasingly left out.”

“If you don’t have a LinkedIn or Facebook account, then employers often don’t have a way to find out about you,” she said.

Once considered the product of genius or divine inspiration, creativity — the ability to spot problems and devise smart solutions — is being recast as a prized and teachable skill.

“The reality is that to survive in a fast-changing world you need to be creative,”

“That is why you are seeing more attention to creativity at universities,” he says. “The marketplace is demanding it.”

the "haves" in higher education have quite a lot; the "have nots" struggle mightily. And this economic chasm is seriously influenced by gender, race and social class -- issues on which the College Scorecard is silent, but which affect just about every factoid presented

The reality is that even smart wonks educated at some of the best of the "haves" can be blind to social reality; their monument to algorithmic gymnastics in the College Scorecard obscures some of the most important and painful facts about college life and American society today.

The administration presents the collegiate earnings data as if it were value-neutral, not only with no reference to the mission of institutions that may have different values from those the administration apparently exalts, but even more devastatingly, with no reference to the pernicious effects of gender and race discrimination on career opportunities and earnings.

More 5inShare Email Print A defendant in the Atlanta Public Schools case turns herself in at the Fulton County Jail on April 2. (David Goldman/AP) Earlier this week at The Atlantic, Emily Richmond asked whether high-stakes testing caused the Atlanta schools cheating scandal. The answer, I would argue, is yes... just not in the way you might think. Tests don't cause unethical behavior. But they did cause the Atlanta cheating scandal, and they are doing damage to the teaching profession. The argument that tests do not cause unethical behavior is fairly straightforward, and has been articulated by a number of writers. Jonathan Chait quite correctly points out that unethical behavior occurs in virtually all professions -- and that it occurs particularly when there are clear incentives to succeed. Incentivizing any field increases the impetus to cheat. Suppose journalism worked the way teaching traditionally had. You get hired at a newspaper, and your advancement and pay are dictated almost entirely by your years on the job, with almost no chance of either becoming a star or of getting fired for incompetence. Then imagine journalists changed that and instituted the current system, where you can get really successful if your bosses like you or be fired if they don't. You could look around and see scandal after scandal -- phone hacking! Jayson Blair! NBC's exploding truck! Janet Cooke! Stephen Glass! -- that could plausibly be attributed to this frightening new world in which journalists had an incentive to cheat in order to get ahead. It holds true of any field. If Major League Baseball instituted tenure, and maybe used tee-ball rules where you can't keep score and everybody gets a chance to hit, it could stamp out steroid use. Students have been cheating on tests forever -- massive, systematic cheating, you could say. Why? Because they have an incentive to do well. Give teachers and administrators an incentive for their students to do well, and more of them will cheat. For Chait, then, teaching has just been made more like journalism or baseball; it has gone from an incentiveless occupation to one with incentives.

Chait refers to violations of journalistic ethics -- like the phone-hacking scandal -- and suggests they are analogous to Major-League steroid use, and that both are similar to teachers (or students) cheating on tests. But is phone hacking "cheating"

Phone hacking was, then, not an example of cheating. It was a violation of professional ethics. And those ethics are not arbitrarily imposed, but are intrinsic to the practice of journalism as a profession committed to public service and to truth.

Rosenstein belongs to a small but growing band of Silicon Valley heretics who complain about the rise of the so-called “attention economy”: an internet shaped around the demands of an advertising economy.

“It is very common,” Rosenstein says, “for humans to develop things with the best of intentions and for them to have unintended, negative consequences.”

most concerned about the psychological effects on people who, research shows, touch, swipe or tap their phone 2,617 times a day.

It is his latest effort to cripple the agency. Mr. Pruitt, who as Oklahoma’s attorney general described himself as “a leading advocate against the E.P.A.’s activist agenda,” said in an interview published in The Daily Caller last week that he would no longer allow the agency to use studies that include nonpublic scientific data to develop rules to safeguard public health and prevent pollution.

Opponents of the agency and of mainstream climate science call these studies “secret science.” But that’s simply not true. Peer review ensures that the analytic methodologies underlying studies funded by the agency are sound.

Some of those studies, particularly those that determine the effects of exposure to chemicals and pollution on health, rely on medical records that by law are confidential because of patient privacy policies. These studies summarize the analysis of raw data and draw conclusions based on that analysis. Other government agencies also use studies like these to develop policy and regulations, and to buttress and defend rules against legal challenges. They are, in fact, essential to making sound public policy.

I emailed Tinder requesting my personal data and got back way more than I bargained for. Some 800 pages came back containing information such as my Facebook “likes”, my photos from Instagram (even after I deleted the associated account), my education, the age-rank of men I was interested in, how many times I connected, when and where every online conversation with every single one of my matches happened … the list goes on.

“You are lured into giving away all this information,” says Luke Stark, a digital technology sociologist at Dartmouth University. “Apps such as Tinder are taking advantage of a simple emotional phenomenon; we can’t feel data. This is why seeing everything printed strikes you. We are physical creatures. We need materiality.”

What will happen if this treasure trove of data gets hacked, is made public or simply bought by another company? I can almost feel the shame I would experience. The thought that, before sending me these 800 pages, someone at Tinder might have read them already makes me cringe.

Soya’s fame illustrated a simple truth: that social media is less a reflection of who we are, and more a performance of who we want to be.

It also seemed to herald a darker future where our fundamental senses of reality are under siege: The AI that allows anyone to fabricate a face can also be used to harass women with “deepfake” pornography, invent fraudulent LinkedIn personas and digitally impersonate political enemies.

As the photos began receiving hundreds of likes, Soya’s personality and style began to come through. She was relentlessly upbeat. She never sneered or bickered or trolled. She explored small towns, savored scenic vistas, celebrated roadside restaurants’ simple meals.

At first, my plan was to do what I always do when I see something halfway noteworthy, which is to tell a few hundred thousand people on Twitter, Facebook, Instagram or, in my lowest moments, even LinkedIn.

Smartphones and social networks have turned me into a lonely, needy man who requires constant affirmation. In desperate pursuit of such affirmation, my mind has come to resemble one of those stamping-machine assembly lines you see in cartoons, but for shareable content: The raw, analog world in all its glory enters via conveyor belt on one end, and, after some raucous puffs of smoke, it gets flattened and packaged in my head into insipid quips meant to inspire you to tap a tiny heart on a screen.

instead of sharing the silly lampshade joke, I journaled it in Day One, a magnificent digital diary app that has transformed my relationship with my phone, improved my memory, and given me a deeper perspective on my life than the one I was getting through the black mirror of social media.

This type of glib quasi-logic works really well in comedy, especially in a format where space is restricted, and where the quick, disposable nature of the strip limits your ability to draw humor from character and plot. You take an idea, find a way to subvert or deconstruct it, and you get an absurd result.

while the idea of a “cubicle job” can seem to younger readers like relative bliss, they were (and are) still an emblem of boredom and absurdity, a sign that life was being slowly colonized by gray shapes and Powerpoint slides. Throughout his classic-era work, Adams hits on the feeling that the world has been made unnatural, unconducive to life; materially adequate, but spiritually exhausting. 

He makes constant use of something I’m going to call, for want of a better term, the sophoid: something which has the outer semblance of wisdom, but none of the substance; something that sounds weighty if you say it confidently enough, yet can be easily thrown away as “just a thought” if it won’t hold up to scrutiny.

if all of those bad presentations really led to broad societal ills, the proof is hard to find.

Some scientists have tried to take a formal measure of the alleged PowerPoint Effect, asking whether the software really influences our ability to process information. Sebastian Kernbach, a professor of creativity and design at the University of St. Gallen, in Switzerland, has co-authored multiple reviews synthesizing this literature. On the whole, he told me, the research suggests that Tufte was partly right, partly wrong. PowerPoint doesn’t seem to make us stupid—there is no evidence of lower information retention or generalized cognitive decline, for example, among those who use it—but it does impose a set of assumptions about how information ought to be conveyed: loosely, in bullet points, and delivered by presenters to an audience of passive listeners. These assumptions have even reshaped the physical environment for the slide-deck age, Kernbach said: Seminar tables, once configured in a circle, have been bent, post-PowerPoint, into a U-shape to accommodate presenters.

When I spoke with Kernbach, he was preparing for a talk on different methods of visual thinking to a group of employees at a large governmental organization. He said he planned to use a flip chart, draw on blank slides like a white board, and perhaps even have audience members do some drawing of their own. But he was also gearing up to use regular old PowerPoint slides. Doing so, he told me, would “signal preparation and professionalism” for his audience. The organization was NASA.