Why don’t most people like to read? The answer is surprisingly simple: humans weren’t evolved to read. Note that we have no reading organs: our eyes and brains were made for watching, not for decoding tiny symbols on mulch sheets. To prepare our eyes and brains for reading, we must rewire them. This process takes years of hard work to accomplish, and some people never accomplish it all. Moreover, even after you’ve learned to read, you probably won’t find reading to be very much fun. It consumes all of your attention, requires active thought, and makes your eyes hurt. For most people, then, reading is naturally hard and, therefore, something to be avoided if at all possible.