The Fall of Facebook - The Atlantic - 0 views
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gatekeeper information facebook social network messaging smartphone technology social media
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Alexis C. Madrigal Nov 17 2014, 7:59 PM ET Social networking is not, it turns out, winner take all. In the past, one might have imagined that switching between Facebook and “some other network” would be difficult, but the smartphone interface makes it easy to be on a dozen networks. All messages come to the same place—the phone’s notifications screen—so what matters is what your friends are doing, not which apps they’re using.
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if I were to put money on an area in which Facebook might be unable to dominate in the future, it would be apps that take advantage of physical proximity. Something radically new could arise on that front, whether it’s an evolution of Yik Yak
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The Social Machine, predicts that text will be a less and less important part of our asynchronous communications mix. Instead, she foresees a “very fluid interface” that would mix text with voice, video, sensor outputs (location, say, or vital signs), and who knows what else
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the forthcoming Apple Watch seems like a step toward the future Donath envisions. Users will be able to send animated smiley faces, drawings, voice snippets, and even their live heartbeats, which will be tapped out on the receiver’s wrist.
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A simple but rich messaging platform—perhaps with specialized hardware—could replace the omnibus social network for most purposes. “I think we’re shifting in a weird way to one-on-one conversations on social networks and in messaging apps,” says Shani Hilton, the executive editor for news at BuzzFeed, the viral-media site. “People don’t want to perform their lives publicly in the same way that they wanted to five years ago.”
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Facebook is built around a trade-off that it has asked users to make: Give us all your personal information, post all your pictures, tag all your friends, and so on, forever. In return, we’ll optimize your social life. But this output is only as good as the input. And it turns out that, when scaled up, creating this input—making yourself legible enough to the Facebook machine that your posts are deemed “relevant” and worthy of being displayed to your mom and your friends—is exhausting labor.
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These new apps, then, are arguments that we can still have an Internet that is weird, and private. That we can still have social networks without the social network. And that we can still have friends on the Internet without “friending” them.
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A Brief History of Information Gatekeepers 1871: Western Union controls 90 percent of U.S. telegraph traffic. 1947: 97 percent of the country’s radio stations are affiliated with one of four national networks. 1969: Viewership for the three nightly network newscasts hits an all-time high, with 50 percent of all American homes tuning in. 1997: About half of all American homes with Internet access get it through America Online. 2002: Microsoft Internet Explorer captures 97 percent of the worldwide browser market. 2014: Amazon sells 63 percent of all books bought online—and 40 percent of books overall.