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Following what it described as Meta’s unsatisfactory response to its complaints, Match began canceling Meta advertising for some of its apps, such as Tinder, in October. It has since halted all Reels advertising and stopped promoting its major brands on any of Meta’s platforms. “We have no desire to pay Meta to market our brands to predators or place our ads anywhere near this content,” said Match spokeswoman Justine Sacco.

The Journal set up the test accounts after observing that the thousands of followers of such young people’s accounts often include large numbers of adult men, and that many of the accounts who followed those children also had demonstrated interest in sex content related to both children and adults

The Journal also tested what the algorithm would recommend after its accounts followed some of those users as well, which produced more-disturbing content interspersed with ads.

The Canadian Centre for Child Protection, a child-protection group, separately ran similar tests on its own, with similar results.

Meta said the Journal’s tests produced a manufactured experience that doesn’t represent what billions of users see. The company declined to comment on why the algorithms compiled streams of separate videos showing children, sex and advertisements, but a spokesman said that in October it introduced new brand safety tools that give advertisers greater control over where their ads appear, and that Instagram either removes or reduces the prominence of four million videos suspected of violating its standards each month. 

The Journal reported in June that algorithms run by Meta, which owns both Facebook and Instagram, connect large communities of users interested in pedophilic content. The Meta spokesman said a task force set up after the Journal’s article has expanded its automated systems for detecting users who behave suspiciously, taking down tens of thousands of such accounts each month. The company also is participating in a new industry coalition to share signs of potential child exploitation.

“Our systems are effective at reducing harmful content, and we’ve invested billions in safety, security and brand suitability solutions,” said Samantha Stetson, a Meta vice president who handles relations with the advertising industry. She said the prevalence of inappropriate content on Instagram is low, and that the company invests heavily in reducing it.

Even before the 2020 launch of Reels, Meta employees understood that the product posed safety concerns, according to former employees.

Robbie McKay, a spokesman for Bumble, said it “would never intentionally advertise adjacent to inappropriate content,” and that the company is suspending its ads across Meta’s platforms.

Meta created Reels to compete with TikTok, the video-sharing platform owned by Beijing-based ByteDance. Both products feed users a nonstop succession of videos posted by others, and make money by inserting ads among them. Both companies’ algorithms show to a user videos the platforms calculate are most likely to keep that user engaged, based on his or her past viewing behavior

The Journal reporters set up the Instagram test accounts as adults on newly purchased devices and followed the gymnasts, cheerleaders and other young influencers. The tests showed that following only the young girls triggered Instagram to begin serving videos from accounts promoting adult sex content alongside ads for major consumer brands, such as one for Walmart that ran after a video of a woman exposing her crotch. 

When the test accounts then followed some users who followed those same young people’s accounts, they yielded even more disturbing recommendations. The platform served a mix of adult pornography and child-sexualizing material, such as a video of a clothed girl caressing her torso and another of a child pantomiming a sex act.

Experts on algorithmic recommendation systems said the Journal’s tests showed that while gymnastics might appear to be an innocuous topic, Meta’s behavioral tracking has discerned that some Instagram users following preteen girls will want to engage with videos sexualizing children, and then directs such content toward them.

Instagram’s system served jarring doses of salacious content to those test accounts, including risqué footage of children as well as overtly sexual adult videos—and ads for some of the biggest U.S. brands.

Preventing the system from pushing noxious content to users interested in it, they said, requires significant changes to the recommendation algorithms that also drive engagement for normal users. Company documents reviewed by the Journal show that the company’s safety staffers are broadly barred from making changes to the platform that might reduce daily active users by any measurable amount.

The test accounts showed that advertisements were regularly added to the problematic Reels streams. Ads encouraging users to visit Disneyland for the holidays ran next to a video of an adult acting out having sex with her father, and another of a young woman in lingerie with fake blood dripping from her mouth. An ad for Hims ran shortly after a video depicting an apparently anguished woman in a sexual situation along with a link to what was described as “the full video.”

Current and former Meta employees said in interviews that the tendency of Instagram algorithms to aggregate child sexualization content from across its platform was known internally to be a problem. Once Instagram pigeonholes a user as interested in any particular subject matter, they said, its recommendation systems are trained to push more related content to them.

Part of the problem is that automated enforcement systems have a harder time parsing video content than text or still images. Another difficulty arises from how Reels works: Rather than showing content shared by users’ friends, the way other parts of Instagram and Facebook often do, Reels promotes videos from sources they don’t follow

In an analysis conducted shortly before the introduction of Reels, Meta’s safety staff flagged the risk that the product would chain together videos of children and inappropriate content, according to two former staffers. Vaishnavi J, Meta’s former head of youth policy, described the safety review’s recommendation as: “Either we ramp up our content detection capabilities, or we don’t recommend any minor content,” meaning any videos of children.

At the time, TikTok was growing rapidly, drawing the attention of Instagram’s young users and the advertisers targeting them. Meta didn’t adopt either of the safety analysis’s recommendations at that time, according to J.

Stetson, Meta’s liaison with digital-ad buyers, disputed that Meta had neglected child safety concerns ahead of the product’s launch. “We tested Reels for nearly a year before releasing it widely, with a robust set of safety controls and measures,” she said. 

After initially struggling to maximize the revenue potential of its Reels product, Meta has improved how its algorithms recommend content and personalize video streams for users

Among the ads that appeared regularly in the Journal’s test accounts were those for “dating” apps and livestreaming platforms featuring adult nudity, massage parlors offering “happy endings” and artificial-intelligence chatbots built for cybersex. Meta’s rules are supposed to prohibit such ads.

The Journal informed Meta in August about the results of its testing. In the months since then, tests by both the Journal and the Canadian Centre for Child Protection show that the platform continued to serve up a series of videos featuring young children, adult content and apparent promotions for child sex material hosted elsewhere. 

As of mid-November, the center said Instagram is continuing to steadily recommend what the nonprofit described as “adults and children doing sexual posing.”

Meta hasn’t offered a timetable for resolving the problem or explained how in the future it would restrict the promotion of inappropriate content featuring children. 

The Journal’s test accounts found that the problem even affected Meta-related brands. Ads for the company’s WhatsApp encrypted chat service and Meta’s Ray-Ban Stories glasses appeared next to adult pornography. An ad for Lean In Girls, the young women’s empowerment nonprofit run by former Meta Chief Operating Officer Sheryl Sandberg, ran directly before a promotion for an adult sex-content creator who often appears in schoolgirl attire. Sandberg declined to comment. 

Through its own tests, the Canadian Centre for Child Protection concluded that Instagram was regularly serving videos and pictures of clothed children who also appear in the National Center for Missing and Exploited Children’s digital database of images and videos confirmed to be child abuse sexual material. The group said child abusers often use the images of the girls to advertise illegal content for sale in dark-web forums.

The nature of the content—sexualizing children without generally showing nudity—reflects the way that social media has changed online child sexual abuse, said Lianna McDonald, executive director for the Canadian center. The group has raised concerns about the ability of Meta’s algorithms to essentially recruit new members of online communities devoted to child sexual abuse, where links to illicit content in more private forums proliferate.

“Time and time again, we’ve seen recommendation algorithms drive users to discover and then spiral inside of these online child exploitation communities,” McDonald said, calling it disturbing that ads from major companies were subsidizing that process.

These results capture the stunning developmental inequalities that set in almost immediately, so that even the mental ability of 2-year-olds can be profoundly affected by the socio-economic status of their parents. As a result, their genetic potential is held back.

Such statistics have led many researchers to highlight the importance of improving the early-childhood environments of poor children.

People cumulatively watch more than a billion YouTube hours daily world-wide, a 10-fold increase from 2012

After the Journal this week provided examples of how the site still promotes deceptive and divisive videos, YouTube executives said the recommendations were a problem.

When users show a political bias in what they choose to view, YouTube typically recommends videos that echo those biases, often with more-extreme viewpoints.

Such recommendations play into concerns about how social-media sites can amplify extremist voices, sow misinformation and isolate users in “filter bubbles”

Unlike Facebook Inc. and Twitter Inc. sites, where users see content from accounts they choose to follow, YouTube takes an active role in pushing information to users they likely wouldn’t have otherwise seen.

“The editorial policy of these new platforms is to essentially not have one,”

“That sounded great when it was all about free speech and ‘in the marketplace of ideas, only the best ones win.’ But we’re seeing again and again that that’s not what happens. What’s happening instead is the systems are being gamed and people are being gamed.”

YouTube has been tweaking its algorithm since last autumn to surface what its executives call “more authoritative” news source

YouTube last week said it is considering a design change to promote relevant information from credible news sources alongside videos that push conspiracy theories.

The Journal investigation found YouTube’s recommendations often lead users to channels that feature conspiracy theories, partisan viewpoints and misleading videos, even when those users haven’t shown interest in such content.

YouTube engineered its algorithm several years ago to make the site “sticky”—to recommend videos that keep users staying to watch still more, said current and former YouTube engineers who helped build it. The site earns money selling ads that run before and during videos.

YouTube’s algorithm tweaks don’t appear to have changed how YouTube recommends videos on its home page. On the home page, the algorithm provides a personalized feed for each logged-in user largely based on what the user has watched.

There is another way to calculate recommendations, demonstrated by YouTube’s parent, Alphabet Inc.’s Google. It has designed its search-engine algorithms to recommend sources that are authoritative, not just popular.

Google spokeswoman Crystal Dahlen said that Google improved its algorithm last year “to surface more authoritative content, to help prevent the spread of blatantly misleading, low-quality, offensive or downright false information,” adding that it is “working with the YouTube team to help share learnings.”

In recent weeks, it has expanded that change to other news-related queries. Since then, the Journal’s tests show, news searches in YouTube return fewer videos from highly partisan channels.

YouTube’s recommendations became even more effective at keeping people on the site in 2016, when the company began employing an artificial-intelligence technique called a deep neural network that makes connections between videos that humans wouldn’t. The algorithm uses hundreds of signals, YouTube says, but the most important remains what a given user has watched.

Using a deep neural network makes the recommendations more of a black box to engineers than previous techniques,

“We don’t have to think as much,” he said. “We’ll just give it some raw data and let it figure it out.”

To better understand the algorithm, the Journal enlisted former YouTube engineer Guillaume Chaslot, who worked on its recommendation engine, to analyze thousands of YouTube’s recommendations on the most popular news-related queries

Mr. Chaslot created a computer program that simulates the “rabbit hole” users often descend into when surfing the site. In the Journal study, the program collected the top five results to a given search. Next, it gathered the top three recommendations that YouTube promoted once the program clicked on each of those results. Then it gathered the top three recommendations for each of those promoted videos, continuing four clicks from the original search.

The first analysis, of November’s top search terms, showed YouTube frequently led users to divisive and misleading videos. On the 21 news-related searches left after eliminating queries about entertainment, sports and gaming—such as “Trump,” “North Korea” and “bitcoin”—YouTube most frequently recommended these videos:

The algorithm doesn’t seek out extreme videos, they said, but looks for clips that data show are already drawing high traffic and keeping people on the site. Those videos often tend to be sensationalist and on the extreme fringe, the engineers said.

Repeated tests by the Journal as recently as this week showed the home page often fed far-right or far-left videos to users who watched relatively mainstream news sources, such as Fox News and MSNBC.

Searching some topics and then returning to the home page without doing a new search can produce recommendations that push users toward conspiracy theories even if they seek out just mainstream sources.

After searching for “9/11” last month, then clicking on a single CNN clip about the attacks, and then returning to the home page, the fifth and sixth recommended videos were about claims the U.S. government carried out the attacks. One, titled “Footage Shows Military Plane hitting WTC Tower on 9/11—13 Witnesses React”—had 5.3 million views.

Theranos, which she started after dropping out of Stanford at age 19, has raised more than $400 million in venture capital and has been valued at $9 billion, which makes Ms. Holmes’s 50 percent stake worth $4.5 billion. Forbes put her on the cover of its Forbes 400 issue, ranking her No. 121 on the list of wealthiest Americans.

Thanks to an investigative article in The Wall Street Journal this month by John Carreyrou, one of the company’s central claims, and the one most exciting to many investors and doctors, is being called into question. Theranos has acknowledged it was only running a limited number of tests on a microsample of blood using its finger-prick technology. Since then, it said it had stopped using its proprietary methods on all but one relatively simple test for herpes.

“The constant was that nobody had any idea how this works or even if it works,” Mr. Loria told me this week. “People in medicine couldn’t understand why the media and technology worlds were so in thrall to her.

that so many eminent authorities — from Henry Kissinger, who had served on the company’s board; to prominent investors like the Oracle founder Larry Ellison; to the Cleveland Clinic — appear to have embraced Theranos with minimal scrutiny is a testament to the ageless power of a great story.

Ms. Holmes seems to have perfectly executed the current Silicon Valley playbook: Drop out of a prestigious college to pursue an entrepreneurial vision; adopt an iconic uniform; embrace an extreme diet; and champion a humanitarian mission, preferably one that can be summed up in one catchy phrase.

She stays relentlessly on message, as a review of her numerous conference and TV appearances make clear, while at the same time saying little of scientific substance.

The natural human tendency to fit complex facts into a simple, compelling narrative has grown stronger in the digital age of 24/7 news and social media,

“We’re deluged with information even as pressure has grown to make snap decisions,”

“People see a TED talk. They hear this amazing story of a 30-something-year-old woman with a wonder procedure. They see the Cleveland Clinic is on board. A switch goes off and they make an instant decision that everything is fine. You see this over and over: Really smart and wealthy people start to believe completely implausible things with 100 percent certainty.”

Ms. Holmes’s story also fits into a broader narrative underway in medicine, in which new health care entrepreneurs are upending ossified hospital practices with the goal of delivering more effective and patient-oriented care.

as a medical technology company, Theranos has bumped up against something else: the scientific method, which puts a premium on verification over narrative.

“You have to subject yourself to peer review. You can’t just go in a stealthy mode and then announce one day that you’ve got technology that’s going to disrupt the world.”

Professor Yeo said that he and his colleagues wanted to see data and testing in independent labs. “We have a small army of people ready and willing to test Theranos’s products if they’d ask us,” he said. “And that can be done without revealing any trade secrets.”

“Every other company in this field has gone through peer review,” said Mr. Cherny of Evercore. “Why hold back so much of the platform if your goal is the greater good of humanity?”

The FAA says it’s impressed and is moving forward with recommendations Boston has made.

. A working group is forming to evaluate the main recommendation to slow departing jets to a speed limit of 220 knots during the climb to 10,000 feet, down from 250 knots.

New routes put planes over quiet communities. Complaints soared. Phoenix neighborhoods sued the FAA; Chicago neighborhoods are pushing for rotating runway use. Neighborhoods from California to Washington, D.C., are fighting the new procedures that airlines and the FAA insist are vital to future travel.

“It’s a concentration problem. It’s a frequency problem. It’s not really a noise problem.”

“The flights wake you up. We get a lot of complaints from young families with children,” says Mr. Wright, a data analyst who works from home for a major health-care company.

In Boston, an analysis suggested only 54% of the complaints Massport received resulted from noise louder than 45 decibels—about the level of background noise. When it’s relentless, you notice it more.

With a 30-knot reduction, noise directly under the flight track would decrease by between 1.5 and 5 decibels and the footprint on the ground would get a lot skinnier, sharply reducing the number of people affected, Mr. Hansman says.

The industry trade association Airlines for America has offered cautious support of the Boston recommendations. In a statement, the group said the changes must be safe, work with a variety of aircraft and not reduce the airport’s capacity for takeoffs and landings.

Air-traffic controllers will need to delay a departure a bit to put more room between a slower plane and a faster one, or modify its course slightly.

Williams ceded the microphone, and Padilla was able to speak. “Here’s what I have to say about the vision of classics that you outlined,” he said. “I want nothing to do with it. I hope the field dies that you’ve outlined, and that it dies as swiftly as possible.”

“I believe in merit. I don’t look at the color of the author.” She pointed a finger in Padilla’s direction. “You may have got your job because you’re Black,” Williams said, “but I would prefer to think you got your job because of merit.”

What he did find was a slim blue-and-white textbook titled “How People Lived in Ancient Greece and Rome.” “Western civilization was formed from the union of early Greek wisdom and the highly organized legal minds of early Rome,” the book began. “The Greek belief in a person’s ability to use his powers of reason, coupled with Roman faith in military strength, produced a result that has come to us as a legacy, or gift from the past.” Thirty years later, Padilla can still recite those opening lines.

In 2017, he published a paper in the journal Classical Antiquity that compared evidence from antiquity and the Black Atlantic to draw a more coherent picture of the religious life of the Roman enslaved. “It will not do merely to adopt a pose of ‘righteous indignation’ at the distortions and gaps in the archive,” he wrote. “There are tools available for the effective recovery of the religious experiences of the enslaved, provided we work with these tools carefully and honestly.”

Padilla sensed that his pursuit of classics had displaced other parts of his identity, just as classics and “Western civilization” had displaced other cultures and forms of knowledge. Recovering them would be essential to dismantling the white-supremacist framework in which both he and classics had become trapped. “I had to actively engage in the decolonization of my mind,” he told me.

He also gravitated toward contemporary scholars like José Esteban Muñoz, Lorgia García Peña and Saidiya Hartman, who speak of race not as a physical fact but as a ghostly system o

In response to rising anti-immigrant sentiment in Europe and the United States, Mary Beard, perhaps the most famous classicist alive, wrote in The Wall Street Journal that the Romans “would have been puzzled by our modern problems with migration and asylum,” because the empire was founded on the “principles of incorporation and of the free movement of people.”

In November 2015, he wrote an essay for Eidolon, an online classics journal, clarifying that in Rome, as in the United States, paeans to multiculturalism coexisted with hatred of foreigners. Defending a client in court, Cicero argued that “denying foreigners access to our city is patently inhumane,” but ancient authors also recount the expulsions of whole “suspect” populations, including a roundup of Jews in 139 B.C., who were not considered “suitable enough to live alongside Romans.”

The job of classicists is not to “point out the howlers,” he said on a 2017 panel. “To simply take the position of the teacher, the qualified classicist who knows things and can point to these mistakes, is not sufficient.”

Dismantling structures of power that have been shored up by the classical tradition will require more than fact-checking; it will require writing an entirely new story about antiquity, and about who we are today

To find that story, Padilla is advocating reforms that would “explode the canon” and “overhaul the discipline from nuts to bolts,” including doing away with the label “classics” altogether.

. “What I want to be thinking about in the next few weeks,” he told them, “is how we can be telling the story of the early Roman Empire not just through a variety of sources but through a variety of persons.” He asked the students to consider the lives behind the identities he had assigned them, and the way those lives had been shaped by the machinery of empire, which, through military conquest, enslavement and trade, creates the conditions for the large-scale movement of human beings.

ultimately, he decided that leaving enslaved characters out of the role play was an act of care. “I’m not yet ready to turn to a student and say, ‘You are going to be a slave.’”

Privately, even some sympathetic classicists worry that Padilla’s approach will only hasten the field’s decline. “I’ve spoken to undergrad majors who say that they feel ashamed to tell their friends they’re studying classics,”

“I very much admire Dan-el’s work, and like him, I deplore the lack of diversity in the classical profession,” Mary Beard told me via email. But “to ‘condemn’ classical culture would be as simplistic as to offer it unconditional admiration.”

In a 2019 talk, Beard argued that “although classics may become politicized, it doesn’t actually have a politics,” meaning that, like the Bible, the classical tradition is a language of authority — a vocabulary that can be used for good or ill by would-be emancipators and oppressors alike.

Over the centuries, classical civilization has acted as a model for people of many backgrounds, who turned it into a matrix through which they formed and debated ideas about beauty, ethics, power, nature, selfhood, citizenship and, of course, race

Anthony Grafton, the great Renaissance scholar, put it this way in his preface to “The Classical Tradition”: “An exhaustive exposition of the ways in which the world has defined itself with regard to Greco-Roman antiquity would be nothing less than a comprehensive history of the world.”

Classics as we know it today is a creation of the 18th and 19th centuries. During that period, as European universities emancipated themselves from the control of the church, the study of Greece and Rome gave the Continent its new, secular origin story. Greek and Latin writings emerged as a competitor to the Bible’s moral authority, which lent them a liberatory power

Historians stress that such ideas cannot be separated from the discourses of nationalism, colorism and progress that were taking shape during the modern colonial period, as Europeans came into contact with other peoples and their traditions. “The whiter the body is, the more beautiful it is,” Winkelmann wrote.

While Renaissance scholars were fascinated by the multiplicity of cultures in the ancient world, Enlightenment thinkers created a hierarchy with Greece and Rome, coded as white, on top, and everything else below.

Jefferson, along with most wealthy young men of his time, studied classics at college, where students often spent half their time reading and translating Greek and Roman texts. “Next to Christianity,” writes Caroline Winterer, a historian at Stanford, “the central intellectual project in America before the late 19th century was classicism.

Of the 2.5 million people living in America in 1776, perhaps only 3,000 had gone to college, but that number included many of the founders

They saw classical civilization as uniquely educative — a “lamp of experience,” in the words of Patrick Henry, that could light the path to a more perfect union. However true it was, subsequent generations would come to believe, as Hannah Arendt wrote in “On Revolution,” that “without the classical example … none of the men of the Revolution on either side of the Atlantic would have possessed the courage for what then turned out to be unprecedented action.”

Comparisons between the United States and the Roman Empire became popular as the country emerged as a global power. Even after Latin and Greek were struck from college-entrance exams, the proliferation of courses on “great books” and Western civilization, in which classical texts were read in translation, helped create a coherent national story after the shocks of industrialization and global warfare.

even as the classics were pulled apart, laughed at and transformed, they continued to form the raw material with which many artists shaped their visions of modernity.

Over the centuries, thinkers as disparate as John Adams and Simone Weil have likened classical antiquity to a mirror. Generations of intellectuals, among them feminist, queer and Black scholars, have seen something of themselves in classical texts, flashes of recognition that held a kind of liberatory promise

The language that is used to describe the presence of classical antiquity in the world today — the classical tradition, legacy or heritage — contains within it the idea of a special, quasi-genetic relationship. In his lecture “There Is No Such Thing as Western Civilization,” Kwame Anthony Appiah (this magazine’s Ethicist columnist) mockingly describes the belief in such a kinship as the belief in a “golden nugget” of insight — a precious birthright and shimmering sign of greatness — that white Americans and Europeans imagine has been passed down to them from the ancients.

To see classics the way Padilla sees it means breaking the mirror; it means condemning the classical legacy as one of the most harmful stories we’ve told ourselves

Padilla is wary of colleagues who cite the radical uses of classics as a way to forestall change; he believes that such examples have been outmatched by the field’s long alliance with the forces of dominance and oppression.

Classics and whiteness are the bones and sinew of the same body; they grew strong together, and they may have to die together. Classics deserves to survive only if it can become “a site of contestation” for the communities who have been denigrated by it in the past.

if classics fails his test, Padilla and others are ready to give it up. “I would get rid of classics altogether,” Walter Scheidel, another of Padilla’s former advisers at Stanford, told me. “I don’t think it should exist as an academic field.”

One way to get rid of classics would be to dissolve its faculties and reassign their members to history, archaeology and language departments.

many classicists are advocating softer approaches to reforming the discipline, placing the emphasis on expanding its borders. Schools including Howard and Emory have integrated classics with Ancient Mediterranean studies, turning to look across the sea at Egypt, Anatolia, the Levant and North Africa. The change is a declaration of purpose: to leave behind the hierarchies of the Enlightenment and to move back toward the Renaissance model of the ancient world as a place of diversity and mixture.

Ian Morris put it more bluntly. “Classics is a Euro-American foundation myth,” Morris said to me. “Do we really want that sort of thing?”

There’s a more interesting story to be told about the history of what we call the West, the history of humanity, without valorizing particular cultures in it,” said Josephine Quinn, a professor of ancient history at Oxford. “It seems to me the really crucial mover in history is always the relationship between people, between cultures.”

“In some moods, I feel that this is just a moment of despair, and people are trying to find significance even if it only comes from self-accusation,” he told me. “I’m not sure that there is a discipline that is exempt from the fact that it is part of the history of this country. How distinctly wicked is classics? I don’t know that it is.”

“One of the dubious successes of my generation is that it did break the canon,” Richlin told me. “I don’t think we could believe at the time that we would be putting ourselves out of business, but we did.” She added: “If they blew up the classics departments, that would really be the end.”

Padilla, like Douglass, now sees the moment of absorption into the classical, literary tradition as simultaneous with his apprehension of racial difference; he can no longer find pride or comfort in having used it to bring himself out of poverty.

“Claiming dignity within this system of structural oppression,” Padilla has said, “requires full buy-in into its logic of valuation.” He refuses to “praise the architects of that trauma as having done right by you at the end.”

Last June, as racial-justice protests unfolded across the nation, Padilla turned his attention to arenas beyond classics. He and his co-authors — the astrophysicist Jenny Greene, the literary theorist Andrew Cole and the poet Tracy K. Smith — began writing their open letter to Princeton with 48 proposals for reform. “Anti-Blackness is foundational to America,” the letter began. “Indifference to the effects of racism on this campus has allowed legitimate demands for institutional support and redress in the face of microaggression and outright racist incidents to go long unmet.”

Padilla believes that the uproar over free speech is misguided. “I don’t see things like free speech or the exchange of ideas as ends in themselves,” he told me. “I have to be honest about that. I see them as a means to the end of human flourishing.”

“There is a certain kind of classicist who will look on what transpired and say, ‘Oh, that’s not us,’” Padilla said when we spoke recently. “What is of interest to me is why is it so imperative for classicists of a certain stripe to make this discursive move? ‘This is not us.’

Joel Christensen, the Brandeis professor, now feels that it is his “moral and ethical and intellectual responsibility” to teach classics in a way that exposes its racist history. “Otherwise we’re just participating in propaganda,”

Christensen, who is 42, was in graduate school before he had his “crisis of faith,” and he understands the fear that many classicists may experience at being asked to rewrite the narrative of their life’s work. But, he warned, “that future is coming, with or without Dan-el.”

On Jan. 6, Padilla turned on the television minutes after the windows of the Capitol were broken. In the crowd, he saw a man in a Greek helmet with TRUMP 2020 painted in white. He saw a man in a T-shirt bearing a golden eagle on a fasces — symbols of Roman law and governance — below the logo 6MWE, which stands for “Six Million Wasn’t Enough,

The volatility of chatbots has made it impossible to predict their impact. In one second, the systems impress by fielding a complex request for a five-day itinerary, making Google’s search engine look archaic. A moment later, they disturb by taking conversations in dark directions and launching verbal assaults.

The result is an industry gripped with the question: What do we do now?

The A.I. systems could disrupt $100 billion in cloud spending, $500 billion in digital advertising and $5.4 trillion in e-commerce sales,

As Microsoft figures out a chatbot business model, it is forging ahead with plans to sell the technology to others. It charges $10 a month for a cloud service, built in conjunction with the OpenAI lab, that provides developers with coding suggestions, among other things.

Smaller companies like Box need help building chatbot tools, so they are turning to the giants that process, store and manage information across the web. Those companies — Google, Microsoft and Amazon — are in a race to provide businesses with the software and substantial computing power behind their A.I. chatbots.

“The cloud computing providers have gone all in on A.I. over the last few months,

“They are realizing that in a few years, most of the spending will be on A.I., so it is important for them to make big bets.”

Yusuf Mehdi, the head of Bing, said the company was wrestling with how the new version would make money. Advertising will be a major driver, he said, but the company expects fewer ads than traditional search allows.

Google, perhaps more than any other company, has reason to both love and hate the chatbots. It has declared a “code red” because their abilities could be a blow to its $162 billion business showing ads on searches.

“The discourse on A.I. is rather narrow and focused on text and the chat experience,” Mr. Taylor said. “Our vision for search is about understanding information and all its forms: language, images, video, navigating the real world.”

Sridhar Ramaswamy, who led Google’s advertising division from 2013 to 2018, said Microsoft and Google recognized that their current search business might not survive. “The wall of ads and sea of blue links is a thing of the past,” said Mr. Ramaswamy, who now runs Neeva, a subscription-based search engine.

As that underlying tech, known as generative A.I., becomes more widely available, it could fuel new ideas in e-commerce. Late last year, Manish Chandra, the chief executive of Poshmark, a popular online secondhand store, found himself daydreaming during a long flight from India about chatbots building profiles of people’s tastes, then recommending and buying clothes or electronics. He imagined grocers instantly fulfilling orders for a recipe.

“It becomes your mini-Amazon,” said Mr. Chandra, who has made integrating generative A.I. into Poshmark one of the company’s top priorities over the next three years. “That layer is going to be very powerful and disruptive and start almost a new layer of retail.”

In early December, users of Stack Overflow, a popular social network for computer programmers, began posting substandard coding advice written by ChatGPT. Moderators quickly banned A.I.-generated text

t people could post this questionable content far faster than they could write posts on their own, said Dennis Soemers, a moderator for the site. “Content generated by ChatGPT looks trustworthy and professional, but often isn’t,”

When websites thrived during the pandemic as traffic from Google surged, Nilay Patel, editor in chief of The Verge, a tech news site, warned publishers that the search giant would one day turn off the spigot. He had seen Facebook stop linking out to websites and foresaw Google following suit in a bid to boost its own business.

He predicted that visitors from Google would drop from a third of websites’ traffic to nothing. He called that day “Google zero.”

Because chatbots replace website search links with footnotes to answers, he said, many publishers are now asking if his prophecy is coming true.

, strategists and engineers at the digital advertising company CafeMedia have met twice a week to contemplate a future where A.I. chatbots replace search engines and squeeze web traffic.

The group recently discussed what websites should do if chatbots lift information but send fewer visitors. One possible solution would be to encourage CafeMedia’s network of 4,200 websites to insert code that limited A.I. companies from taking content, a practice currently allowed because it contributes to search rankings.

Courts are expected to be the ultimate arbiter of content ownership. Last month, Getty Images sued Stability AI, the start-up behind the art generator tool Stable Diffusion, accusing it of unlawfully copying millions of images. The Wall Street Journal has said using its articles to train an A.I. system requires a license.

In the meantime, A.I. companies continue collecting information across the web under the “fair use” doctrine, which permits limited use of material without permission.

Psychologists would count this tendency as a manifestation of “myside bias,” or “confirmation bias.”

A full tabulation of all 17 questions showed that no group clearly out-stupids the others. They appear about equally stupid when faced with proper challenges to their position.

Consistently, the more a statement challenged a group’s position, the worse the group did.

Education had very little impact on responses, we found; survey respondents who’d gone to college did only slightly less badly than those who hadn’t.

the fact that a college education showed almost no effect—at least for those inclined to take such a survey—strongly suggests that the classroom is no great corrective for myside bias. At least when it comes to public-policy issues, the corrective value of professional academic experience might be doubted as well.

Facebook shut down the team in late 2019.

“We have a role to play, which is why we’ve built tools and controls to help people manage when and how they use our services,” she said in the statement. “Furthermore, we have a dedicated team working across our platforms to better understand these issues and ensure people are using our apps in ways that are meaningful to them.”

They wrote that they don’t consider the behavior to be a clinical addiction because it doesn’t affect the brain in the same way as gambling or substance abuse. In one document, they noted that “activities like shopping, sex and Facebook use, when repetitive and excessive, may cause problems for some people.”

In March 2020, several months after the well-being team was dissolved, researchers who had been on the team shared a slide deck internally with some of the findings and encouraged other teams to pick up the work.

The researchers estimated these issues affect about 12.5% of the flagship app’s more than 2.9 billion users, or more than 360 million people. About 10% of users in the U.S., one of Facebook’s most lucrative markets, exhibit this behavior

In the Philippines and in India, which is the company’s largest market, the employees put the figure higher, at around 25%.

“Why should we care?” the researchers wrote in the slide deck. “People perceive the impact. In a comparative study with competitors, people perceived lower well-being and higher problematic use on Facebook compared to any other service.

Facebook’s findings are consistent with what many external researchers have observed for years,

said Brian Primack, a professor of public health and medicine and dean of the College of Education and Health Professions at the University of Arkansas

His research group followed about a thousand people over six months in a nationally representative survey and found that the amount of social media that a person used was the No. 1 predictor of the variables they measured for who became depressed.

In late 2017, a Facebook executive and a researcher wrote a public blog post that outlined some of the issues with social-media addiction. According to the post, the company had found that while passive consumption of social media could make you feel worse, the opposite was true of more active social-media use.

Inside Facebook, the researchers registered concern about the direction of Facebook’s focus on certain metrics, including the number of times a person logs into the app, which the company calls a session. “One of the worries with using sessions as a north star is we want to be extra careful not to game them by creating bad experiences for vulnerable populations,” a researcher wrote, referring to elements designed to draw people back to Facebook frequently, such as push notifications.

Facebook then made a switch to more heavily weigh “meaningful social interactions” in its news feed as a way to combat passive consumption. One side effect of that change, as outlined in a previous Journal article in The Facebook Files, was that the company’s algorithms rewarded content that was angry or sensational, because those posts increased engagement from users.

Facebook said any algorithm can promote objectionable or harmful content and that the company is doing its best to mitigate the problem.

“Every second that I wasn’t occupied by something I had to do I was fooling around on my phone scrolling through Facebook,” Ms. Gandy said. “Facebook took over my brain.”

“Actively interacting with people—especially sharing messages, posts and comments with close friends and reminiscing about past interactions—is linked to improvements in well-being,” the company said.

The well-being team, according to people familiar with the matter, was reshuffled at least twice since late 2017 before it was disbanded, and could get only about half of the resources the team requested to do its work.

In 2018, Facebook’s researchers surveyed 20,000 U.S. users and paired their answers with data about their behavior on Facebook. The researchers found about 3% of these users said they experienced “serious problems” in their sleep, work or relationships related to their time on Facebook that they found difficult to change. Some of the researchers’ work was published in a 2019 paper.

According to that study, the researchers also said that a liberal interpretation of the results would be that 14% of respondents spent “a lot more time on Facebook than they want to,” although they didn’t label this group problematic users.

In 2019, the researchers had come to a new figure: What they called problematic use affects 12.5% of people on Facebook, they said. This survey used a broader definition for the issue, including users who reported negative results on key aspects of their life as well as feelings of guilt or a loss of control, according to the documents.

The researchers also asked Facebook users what aspects of Facebook triggered them most. The users said the app’s many notifications sucked them in. “Red dots are toxic on the home screen,” a male young adult in the U.S. told the researchers, referring to the symbol that alerts a user to new content.

One entrepreneur came up with his own solution to some of these issues. In 2016, software developer Louis Barclay manually unfollowed all the people, pages and groups he saw on Facebook in an attempt to be more deliberate about how he used technology. The process, which isn’t the same as unfriending, took him days, but he was happy with the result: an empty newsfeed that no longer sucked him in for hours. He could still visit the profile pages of everyone he wanted to connect with on Facebook, but their content would no longer appear in the never-ending scroll of posts.

Thinking other people might benefit from a similar experience on Facebook, he built a tool that would enable anyone to automate the process. He created it as a piece of add-on software called a browser extension that anyone could download. He called it Unfollow Everything and made it available on Chrome’s web store free of charge.

In July, Facebook sent Mr. Barclay a cease-and-desist letter, which the inventor earlier wrote about for Slate, saying his tool was a breach of its terms of service for automating user interactions. It also permanently disabled Mr. Barclay’s personal Facebook and Instagram accounts.

Ms. Lever, the company spokeswoman, said Mr. Barclay’s extension could pose risks if abused, and said Facebook offers its own unfollow tool that allows users to manually unfollow accounts.

in general what he argues is that if you take a look at animal cognition, human too, it's computational systems. Therefore, you want to look the units of computation. Think about a Turing machine, say, which is the simplest form of computation, you have to find units that have properties like "read", "write" and "address." That's the minimal computational unit, so you got to look in the brain for those. You're never going to find them if you look for strengthening of synaptic connections or field properties, and so on. You've got to start by looking for what's there and what's working and you see that from Marr's highest level.

it's basically in the spirit of Marr's analysis. So when you're studying vision, he argues, you first ask what kind of computational tasks is the visual system carrying out. And then you look for an algorithm that might carry out those computations and finally you search for mechanisms of the kind that would make the algorithm work. Otherwise, you may never find anything.

"Good Old Fashioned AI," as it's labeled now, made strong use of formalisms in the tradition of Gottlob Frege and Bertrand Russell, mathematical logic for example, or derivatives of it, like nonmonotonic reasoning and so on. It's interesting from a history of science perspective that even very recently, these approaches have been almost wiped out from the mainstream and have been largely replaced -- in the field that calls itself AI now -- by probabilistic and statistical models. My question is, what do you think explains that shift and is it a step in the right direction?

AI and robotics got to the point where you could actually do things that were useful, so it turned to the practical applications and somewhat, maybe not abandoned, but put to the side, the more fundamental scientific questions, just caught up in the success of the technology and achieving specific goals.

The approximating unanalyzed data kind is sort of a new approach, not totally, there's things like it in the past. It's basically a new approach that has been accelerated by the existence of massive memories, very rapid processing, which enables you to do things like this that you couldn't have done by hand. But I think, myself, that it is leading subjects like computational cognitive science into a direction of maybe some practical applicability... ..in engineering? Chomsky: ...But away from understanding.

I was very skeptical about the original work. I thought it was first of all way too optimistic, it was assuming you could achieve things that required real understanding of systems that were barely understood, and you just can't get to that understanding by throwing a complicated machine at it.

if success is defined as getting a fair approximation to a mass of chaotic unanalyzed data, then it's way better to do it this way than to do it the way the physicists do, you know, no thought experiments about frictionless planes and so on and so forth. But you won't get the kind of understanding that the sciences have always been aimed at -- what you'll get at is an approximation to what's happening.

Suppose you want to predict tomorrow's weather. One way to do it is okay I'll get my statistical priors, if you like, there's a high probability that tomorrow's weather here will be the same as it was yesterday in Cleveland, so I'll stick that in, and where the sun is will have some effect, so I'll stick that in, and you get a bunch of assumptions like that, you run the experiment, you look at it over and over again, you correct it by Bayesian methods, you get better priors. You get a pretty good approximation of what tomorrow's weather is going to be. That's not what meteorologists do -- they want to understand how it's working. And these are just two different concepts of what success means, of what achievement is.

if you get more and more data, and better and better statistics, you can get a better and better approximation to some immense corpus of text, like everything in The Wall Street Journal archives -- but you learn nothing about the language.

the right approach, is to try to see if you can understand what the fundamental principles are that deal with the core properties, and recognize that in the actual usage, there's going to be a thousand other variables intervening -- kind of like what's happening outside the window, and you'll sort of tack those on later on if you want better approximations, that's a different approach.

take a concrete example of a new field in neuroscience, called Connectomics, where the goal is to find the wiring diagram of very complex organisms, find the connectivity of all the neurons in say human cerebral cortex, or mouse cortex. This approach was criticized by Sidney Brenner, who in many ways is [historically] one of the originators of the approach. Advocates of this field don't stop to ask if the wiring diagram is the right level of abstraction -- maybe it's no

if you went to MIT in the 1960s, or now, it's completely different. No matter what engineering field you're in, you learn the same basic science and mathematics. And then maybe you learn a little bit about how to apply it. But that's a very different approach. And it resulted maybe from the fact that really for the first time in history, the basic sciences, like physics, had something really to tell engineers. And besides, technologies began to change very fast, so not very much point in learning the technologies of today if it's going to be different 10 years from now. So you have to learn the fundamental science that's going to be applicable to whatever comes along next. And the same thing pretty much happened in medicine.

that's the kind of transition from something like an art, that you learn how to practice -- an analog would be trying to match some data that you don't understand, in some fashion, maybe building something that will work -- to science, what happened in the modern period, roughly Galilean science.

it turns out that there actually are neural circuits which are reacting to particular kinds of rhythm, which happen to show up in language, like syllable length and so on. And there's some evidence that that's one of the first things that the infant brain is seeking -- rhythmic structures. And going back to Gallistel and Marr, its got some computational system inside which is saying "okay, here's what I do with these things" and say, by nine months, the typical infant has rejected -- eliminated from its repertoire -- the phonetic distinctions that aren't used in its own language.

people like Shimon Ullman discovered some pretty remarkable things like the rigidity principle. You're not going to find that by statistical analysis of data. But he did find it by carefully designed experiments. Then you look for the neurophysiology, and see if you can find something there that carries out these computations. I think it's the same in language, the same in studying our arithmetical capacity, planning, almost anything you look at. Just trying to deal with the unanalyzed chaotic data is unlikely to get you anywhere, just like as it wouldn't have gotten Galileo anywhere.

with regard to cognitive science, we're kind of pre-Galilean, just beginning to open up the subject

You can invent a world -- I don't think it's our world -- but you can invent a world in which nothing happens except random changes in objects and selection on the basis of external forces. I don't think that's the way our world works, I don't think it's the way any biologist thinks it is. There are all kind of ways in which natural law imposes channels within which selection can take place, and some things can happen and other things don't happen. Plenty of things that go on in the biology in organisms aren't like this. So take the first step, meiosis. Why do cells split into spheres and not cubes? It's not random mutation and natural selection; it's a law of physics. There's no reason to think that laws of physics stop there, they work all the way through. Well, they constrain the biology, sure. Chomsky: Okay, well then it's not just random mutation and selection. It's random mutation, selection, and everything that matters, like laws of physics.

What I think is valuable is the history of science. I think we learn a lot of things from the history of science that can be very valuable to the emerging sciences. Particularly when we realize that in say, the emerging cognitive sciences, we really are in a kind of pre-Galilean stage. We don't know wh

at we're looking for anymore than Galileo did, and there's a lot to learn from that.

So how has Mr. Romney, the other leading contender for the G.O.P. nomination, responded to Mr. Perry’s challenge? In trademark fashion: By running away.

the deepening anti-intellectualism of the political right, both within and beyond the G.O.P., extends far beyond the issue of climate change.

Lately, for example, The Wall Street Journal’s editorial page has gone beyond its long-term preference for the economic ideas of “charlatans and cranks” — as one of former President George W. Bush’s chief economic advisers famously put it — to a general denigration of hard thinking about matters economic. Pay no attention to “fancy theories” that conflict with “common sense,” the Journal tells us. Because why should anyone imagine that you need more than gut feelings to analyze things like financial crises and recessions?

He contends in “Coming Apart” that there was far greater social cohesion across class lines 50 years ago because “the powerful norms of social and economic behavior in 1960 swept virtually everyone into their embrace,” adding in a Jan. 21 op-ed in the Wall Street Journal thatOver the past 50 years, that common civic culture has unraveled. We have developed a new upper class with advanced educations, often obtained at elite schools, sharing tastes and preferences that set them apart from mainstream America. At the same time, we have developed a new lower class, characterized not by poverty but by withdrawal from America’s core cultural institutions.According to Murray, higher education has now become a proxy for higher IQ, as elite colleges become sorting mechanisms for finding, training and introducing to each other the most intellectually gifted young people. Fifty years into the education revolution, members of this elite are likely to be themselves the offspring of cognitively gifted parents, and to ultimately bear cognitively gifted children.

“Industriousness: The norms for work and women were revolutionized after 1960, but the norm for men putatively has remained the same: Healthy men are supposed to work. In practice, though, that norm has eroded everywhere.”

Murray makes the case that cognitive ability is worth ever more in modern advanced, technologically complex hypercompetitive market economies. As an example, Murray quotes Bill Gates: “Software is an IQ business. Microsoft must win the IQ war or we won’t have a future.”

Murray alleges that those with higher IQs now exhibit personal and social behavioral choices in areas like marriage, industriousness, honesty and religiosity that allow them to enjoy secure and privileged lives. Whites in the lower social-economic strata are less cognitively able – in Murray’s view – and thus less well-equipped to resist the lure of the sexual revolution and doctrines of self-actualization so they succumb to higher rates of family dissolution, non-marital births, worklessness and criminality. This interaction between IQ and behavioral choice, in Murray’s framework, is what has led to the widening income and cultural gap.

Despised by the left, Murray has arguably done liberals a service by requiring them to deal with those whose values may seem alien, to examine the unintended consequences of their policies and to grapple with the political impact of assertions made by the right. He has also amassed substantial evidence to bolster his claims and at the same time elicited a formidable academic counter-attack.

To Murray, the overarching problem is that liberal elites, while themselves living lives of probity, have refused to proselytize for the bourgeois virtues to which they subscribe, thus leaving their less discerning fellow-citizens to flounder in the anti-bourgeois legacy of the counter-cultural 1960s.

“Great Civic Awakening” among the new upper class – an awakening that will lead to the kind of “moral rearmament” and paternalism characteristic of anti-poverty drives in the 19th century. To achieve this, Murray believes, the “new upper class must once again fall in love with what makes America different.”

The cognitive elites Murray cites are deeply committed to liberal norms of cultural tolerance and permissiveness. The antipathy to the moralism of the religious right has, in fact, been a major force driving these upscale, secular voters into the Democratic party.

changes in the world economy may be destructive in terms of the old social model, but they are profoundly liberating and benign in and of themselves. The family farm wasn’t dying because capitalism had failed or a Malthusian crisis was driving the world to starvation. The family farm died of abundance; it died of the rapidly rising productivity that meant that fewer and fewer people had to work to produce the food on which humanity depended.Mead continues:Revolutions in manufacturing and, above all, in communications and information technology create the potential for unprecedented abundance and a further liberation of humanity from meaningless and repetitive work. Our problem isn’t that the sources of prosperity have dried up in a long drought; our problem is that we don’t know how to swim. It is raining soup, and we are stuck holding a fork.The 21st century, Mead adds,must reinvent the American Dream. It must recast our economic, social, familial, educational and political systems for new challenges and new opportunities. Some hallowed practices and institutions will have to go under the bus. But in the end, the changes will make us richer, more free and more secure than we are now.Mead’s predictions may or may not prove prescient, but it his thinking, more than Murray’s, that reflects the underlying optimism that has sustained the United States for more than two centuries — a refusal to believe that anything about human nature is essentially “intractable.” Mead’s way of looking at things is not only more inviting than Murray’s, it is also more on target.

it’s impossible to know for sure, but, according to one publisher’s estimate, book sales in the U.S. now make up no more than seven per cent of the company’s roughly seventy-five billion dollars in annual revenue.

A monopoly is dangerous because it concentrates so much economic power, but in the book business the prospect of a single owner of both the means of production and the modes of distribution is especially worrisome: it would give Amazon more control over the exchange of ideas than any company in U.S. history.

“The key to understanding Amazon is the hiring process,” one former employee said. “You’re not hired to do a particular job—you’re hired to be an Amazonian. Lots of managers had to take the Myers-Briggs personality tests. Eighty per cent of them came in two or three similar categories, and Bezos is the same: introverted, detail-oriented, engineer-type personality. Not musicians, designers, salesmen. The vast majority fall within the same personality type—people who graduate at the top of their class at M.I.T. and have no idea what to say to a woman in a bar.”

According to Marcus, Amazon executives considered publishing people “antediluvian losers with rotary phones and inventory systems designed in 1968 and warehouses full of crap.” Publishers kept no data on customers, making their bets on books a matter of instinct rather than metrics. They were full of inefficiences, starting with overpriced Manhattan offices.

For a smaller house, Amazon’s total discount can go as high as sixty per cent, which cuts deeply into already slim profit margins. Because Amazon manages its inventory so well, it often buys books from small publishers with the understanding that it can’t return them, for an even deeper discount

According to one insider, around 2008—when the company was selling far more than books, and was making twenty billion dollars a year in revenue, more than the combined sales of all other American bookstores—Amazon began thinking of content as central to its business. Authors started to be considered among the company’s most important customers. By then, Amazon had lost much of the market in selling music and videos to Apple and Netflix, and its relations with publishers were deteriorating

In its drive for profitability, Amazon did not raise retail prices; it simply squeezed its suppliers harder, much as Walmart had done with manufacturers. Amazon demanded ever-larger co-op fees and better shipping terms; publishers knew that they would stop being favored by the site’s recommendation algorithms if they didn’t comply. Eventually, they all did.

Brad Stone describes one campaign to pressure the most vulnerable publishers for better terms: internally, it was known as the Gazelle Project, after Bezos suggested “that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle.”

ithout dropping co-op fees entirely, Amazon simplified its system: publishers were asked to hand over a percentage of their previous year’s sales on the site, as “marketing development funds.”

The figure keeps rising, though less for the giant pachyderms than for the sickly gazelles. According to the marketing executive, the larger houses, which used to pay two or three per cent of their net sales through Amazon, now relinquish five to seven per cent of gross sales, pushing Amazon’s percentage discount on books into the mid-fifties. Random House currently gives Amazon an effective discount of around fifty-three per cent.

In December, 1999, at the height of the dot-com mania, Time named Bezos its Person of the Year. “Amazon isn’t about technology or even commerce,” the breathless cover article announced. “Amazon is, like every other site on the Web, a content play.” Yet this was the moment, Marcus said, when “content” people were “on the way out.”

By 2010, Amazon controlled ninety per cent of the market in digital books—a dominance that almost no company, in any industry, could claim. Its prohibitively low prices warded off competition

In 2004, he set up a lab in Silicon Valley that would build Amazon’s first piece of consumer hardware: a device for reading digital books. According to Stone’s book, Bezos told the executive running the project, “Proceed as if your goal is to put everyone selling physical books out of a job.”

Lately, digital titles have levelled off at about thirty per cent of book sales.

The literary agent Andrew Wylie (whose firm represents me) says, “What Bezos wants is to drag the retail price down as low as he can get it—a dollar-ninety-nine, even ninety-nine cents. That’s the Apple play—‘What we want is traffic through our device, and we’ll do anything to get there.’ ” If customers grew used to paying just a few dollars for an e-book, how long before publishers would have to slash the cover price of all their titles?

As Apple and the publishers see it, the ruling ignored the context of the case: when the key events occurred, Amazon effectively had a monopoly in digital books and was selling them so cheaply that it resembled predatory pricing—a barrier to entry for potential competitors. Since then, Amazon’s share of the e-book market has dropped, levelling off at about sixty-five per cent, with the rest going largely to Apple and to Barnes & Noble, which sells the Nook e-reader. In other words, before the feds stepped in, the agency model introduced competition to the market

But the court’s decision reflected a trend in legal thinking among liberals and conservatives alike, going back to the seventies, that looks at antitrust cases from the perspective of consumers, not producers: what matters is lowering prices, even if that goal comes at the expense of competition. Barry Lynn, a market-policy expert at the New America Foundation, said, “It’s one of the main factors that’s led to massive consolidation.”

Publishers sometimes pass on this cost to authors, by redefining royalties as a percentage of the publisher’s receipts, not of the book’s list price. Recently, publishers say, Amazon began demanding an additional payment, amounting to approximately one per cent of net sales

brick-and-mortar retailers employ forty-seven people for every ten million dollars in revenue earned; Amazon employs fourteen.

Since the arrival of the Kindle, the tension between Amazon and the publishers has become an open battle. The conflict reflects not only business antagonism amid technological change but a division between the two coasts, with different cultural styles and a philosophical disagreement about what techies call “disruption.”

Bezos told Charlie Rose, “Amazon is not happening to bookselling. The future is happening to bookselling.”

n Grandinetti’s view, the Kindle “has helped the book business make a more orderly transition to a mixed print and digital world than perhaps any other medium.” Compared with people who work in music, movies, and newspapers, he said, authors are well positioned to thrive. The old print world of scarcity—with a limited number of publishers and editors selecting which manuscripts to publish, and a limited number of bookstores selecting which titles to carry—is yielding to a world of digital abundance. Grandinetti told me that, in these new circumstances, a publisher’s job “is to build a megaphone.”

it offers an extremely popular self-publishing platform. Authors become Amazon partners, earning up to seventy per cent in royalties, as opposed to the fifteen per cent that authors typically make on hardcovers. Bezos touts the biggest successes, such as Theresa Ragan, whose self-published thrillers and romances have been downloaded hundreds of thousands of times. But one survey found that half of all self-published authors make less than five hundred dollars a year.

The business term for all this clear-cutting is “disintermediation”: the elimination of the “gatekeepers,” as Bezos calls the professionals who get in the customer’s way. There’s a populist inflection to Amazon’s propaganda, an argument against élitist institutions and for “the democratization of the means of production”—a common line of thought in the West Coast tech world

“Book publishing is a very human business, and Amazon is driven by algorithms and scale,” Sargent told me. When a house gets behind a new book, “well over two hundred people are pushing your book all over the place, handing it to people, talking about it. A mass of humans, all in one place, generating tremendous energy—that’s the magic potion of publishing. . . . That’s pretty hard to replicate in Amazon’s publishing world, where they have hundreds of thousands of titles.”

By producing its own original work, Amazon can sell more devices and sign up more Prime members—a major source of revenue. While the company was building the

Like the publishing venture, Amazon Studios set out to make the old “gatekeepers”—in this case, Hollywood agents and executives—obsolete. “We let the data drive what to put in front of customers,” Carr told the Wall Street Journal. “We don’t have tastemakers deciding what our customers should read, listen to, and watch.”

book publishers have been consolidating for several decades, under the ownership of media conglomerates like News Corporation, which squeeze them for profits, or holding companies such as Rivergroup, which strip them to service debt. The effect of all this corporatization, as with the replacement of independent booksellers by superstores, has been to privilege the blockbuster.

The combination of ceaseless innovation and low-wage drudgery makes Amazon the epitome of a successful New Economy company. It’s hiring as fast as it can—nearly thirty thousand employees last year.

the long-term outlook is discouraging. This is partly because Americans don’t read as many books as they used to—they are too busy doing other things with their devices—but also because of the relentless downward pressure on prices that Amazon enforces.

he digital market is awash with millions of barely edited titles, most of it dreck, while r

Amazon believes that its approach encourages ever more people to tell their stories to ever more people, and turns writers into entrepreneurs; the price per unit might be cheap, but the higher number of units sold, and the accompanying royalties, will make authors wealthier

In Friedman’s view, selling digital books at low prices will democratize reading: “What do you want as an author—to sell books to as few people as possible for as much as possible, or for as little as possible to as many readers as possible?”

The real talent, the people who are writers because they happen to be really good at writing—they aren’t going to be able to afford to do it.”

Seven-figure bidding wars still break out over potential blockbusters, even though these battles often turn out to be follies. The quest for publishing profits in an economy of scarcity drives the money toward a few big books. So does the gradual disappearance of book reviewers and knowledgeable booksellers, whose enthusiasm might have rescued a book from drowning in obscurity. When consumers are overwhelmed with choices, some experts argue, they all tend to buy the same well-known thing.

These trends point toward what the literary agent called “the rich getting richer, the poor getting poorer.” A few brand names at the top, a mass of unwashed titles down below, the middle hollowed out: the book business in the age of Amazon mirrors the widening inequality of the broader economy.

“If they did, in my opinion they would save the industry. They’d lose thirty per cent of their sales, but they would have an additional thirty per cent for every copy they sold, because they’d be selling directly to consumers. The industry thinks of itself as Procter & Gamble*. What gave publishers the idea that this was some big goddam business? It’s not—it’s a tiny little business, selling to a bunch of odd people who read.”

Bezos is right: gatekeepers are inherently élitist, and some of them have been weakened, in no small part, because of their complacency and short-term thinking. But gatekeepers are also barriers against the complete commercialization of ideas, allowing new talent the time to develop and learn to tell difficult truths. When the last gatekeeper but one is gone, will Amazon care whether a book is any good? ♦

In other words, it was unclear to many Americans what, exactly, they had won. A great evil had been defeated; and Union forcibly defined and defended. But so rapid were the changes unleashed by the war that soldiers blinked their eyes in amazement when they returned home.

Nearly all of the national triumphs of the last century, from the civil rights movement to the exploration of space to the birth of the digital age, stemmed from the contributions of Southerners, Northerners and Westerners working together. We have had failures too — we see them on a daily basis. But the refusal to fall apart in 1861 made a difference.

Above all, there were many dire warnings about the evils of “printing money.” For example, in May 2009 an editorial in The Wall Street Journal warned that both interest rates and inflation were set to surge “now that Congress and the Federal Reserve have flooded the world with dollars.” In 2010 a virtual Who’s Who of conservative economists and pundits sent an open letter to Ben Bernanke warning that his policies risked “currency debasement and inflation.”

Although the Fed continued on its expansionary course — its balance sheet has grown to more than $4 trillion, up fivefold since the start of the crisis — inflation stayed low. For the most part, the funds the Fed injected into the economy simply piled up either in bank reserves or in cash holdings by individuals — which was exactly what economists on the other side of the divide had predicted would happen.

the similar state of affairs when it comes to economics, monetary economics in particular.

Mainly, though, the currency-debasement crowd just keeps repeating the same lines, ignoring its utter failure in prognostication.

Isn’t the question of how to manage the money supply a technical issue, not a matter of theological doctrine?

Well, it turns out that money is indeed a kind of theological issue. Many on the right are hostile to any kind of government activism, seeing it as the thin edge of the wedge — if you concede that the Fed can sometimes help the economy by creating “fiat money,” the next thing you know liberals will confiscate your wealth and give it to the 47 percent.

if you look at the internal dynamics of the Republican Party, it’s obvious that the currency-debasement, return-to-gold faction has been gaining strength even as its predictions keep failing.

But that blessed feeling evaporated in June of 2019, when I lost my daughter, Frankie, to suicide, three weeks before her high school graduation

Ever since that day, I have thought of little else except how I could help the next struggling teenager, the next Frankie.

Several days after her passing, we opened our home up to our community, including Frankie’s very large group of teenage friends

“What strength Frankie had. It must have taken enormous energy for her to do what she did each day.”

That was Frankie. She had the strength to engage in school and in theater, despite her anxiety and depression. She had an ability to connect — emotionally, profoundly — with others, even when she was struggling herself

“empathy personified, with quite the fabulous earring collection.”

Whether that strength came from her home or somewhere else, or both, Frankie just had a way of drawing out warmth wherever she went.

Just as my parents couldn’t predict in the 1980s what seatbelt safety would look like now, I am not sure what suicide prevention should look like in the future.

Suicidal thinking, whether it is the result of mental illness, stress, trauma or loss, is actually far more common and difficult to see than many of us realize

A June 2020 Centers for Disease Control survey found that one in four 18- to 24-year-olds reported that they had seriously thought about taking their lives in the past 30 days; prepandemic estimates found that just under one in five high schoolers had seriously considered suicide, and just under one in 10 had made at least one suicide attempt during the previous year.

Despite 50 years of research, predicting death by suicide is still nearly impossible

Like others who have lost a child to suicide, I have spent countless hours going over relentless “what ifs.”

Maybe what we need are seatbelts for suicide.

“Click it or Ticket” was born in part out of a concern in the 1980s about teenagers dying in car accidents. Just as with suicides today, adults couldn’t predict who would get into a car accident, and one of the best solutions we had — seatbelts — was used routinely, in some estimates, by only 15 percent of the population. Indeed, as children, my siblings and I used to make a game of rolling around in the back of our car, seatbelts ignored.

Three decades later, our world is unlike anything I could have imagined as a child. Putting on a seatbelt is the first lesson of driver’s education; cars get inspected annually for working seatbelts; car companies embed those annoying beeping sounds to remind you to buckle your seatbelt

But like many who struggle with suicidal thinking, she kept her own pain camouflaged for a long time, perhaps for too long.

Most of us (estimates range as high as 91 percent) now wear a seatbelt.

But I imagine a world in which every health worker, school professional, employer and religious leader can recognize the signs of suicidal thinking and know how to ask about it, respond to it and offer resources to someone who is struggling

When I told Frankie’s orthodontist about her suicide, his response surprised me: “We really don’t come across that in our practice.” Even though orthodontists don’t ask about it, they see children during their early teenage years, when suicidal thinking often begins to emerge. Can you imagine a world in which signs for the prevention hotline and text line are posted for kids to see as they get their braces adjusted?

What if the annual teenage pediatric checkup involved a discussion of one-at-a-time pill packaging and boxes to lock up lethal medications, the way there is a discussion of baby-proofing homes when children start to crawl? What if pediatricians handed each adolescent a card with the prevention hotline on it (or better yet, if companies preprogrammed that number into cellphones) and the pediatrician talked through what happens when a teenager calls? What if doctors coached parents on how to ask their teenager, “Are you thinking about suicide?”

What if we required and funded every school to put in place one of the existing programs that train teachers and other school professionals to be a resource for struggling students?

I recognize that despite progress identifying effective programs to combat suicidal thinking, their success rate and simplicity does not compare with what we see with seatbelts. But that doesn’t mean we shouldn’t do more.

Part of doing more also includes making the world more just and caring. To give one example, state-level same-sex-marriage policies that were in place before the Supreme Court legalized same-sex marriage nationally have been linked to reductions in suicide attempts among adolescents, especially among sexual minorities.

Just as safer highways and car models make seatbelts more effective, asking about and responding to suicidal thinking is only one part of a solution that also includes attention to societal injustices.

I understand, of course, that asking about suicidal thinking is scary. But if it is scary for you to ask about it, it is even scarier for the teenager who is thinking about it.

I will never forget sitting with Frankie in the waiting room in the pediatric psychiatric wing on the night I brought her to the inpatient unit, three months before she took her life

“You know, I am so glad you finally know.” I could hear the relief in her voice. I just nodded, understandingly, but it broke my heart that she held on to such a painful secret for so long.

I find myself inspired by Frankie’s teenage friends, who cared deeply for her and now support one another after her passing.

On good days, she would sit on the worn couch in that office, snuggle in a pile of teenagers and discuss plays, schoolwork and their lives.

And in that corner space, she would text a friend to help her get to class or, after she had opened up about her struggles, encourage others to open up as well.

The fall after Frankie left us, some students decided to remake that hidden corner, dotting the walls with colored Post-it notes. Scrawled on a pink Post-it were the words “you matter”; a yellow one read “it gets better”; an orange one shared a cellphone number to call for help. Tiny Post-it squares had transformed the corner into a space to comfort, heal and support the next struggling teenager.

I don’t know if a seatbelt approach would have saved Frankie. And I understand that all the details of such an approach aren’t fully worked out here. But I don’t want us to lose any more children because we weren’t brave enough to take on something that scares us, something we don’t fully understand, something that is much more prevalent than many of us realize.

If 17- and 18-year-olds who’ve lost a friend have the strength to imagine a world dotted with healing, then the least we can do as adults is design and build the structure to support them

None of that is true. This week, Facebook rushed to deny a report in Gizmodo that said the team in charge of its “trending” news list routinely suppressed conservative points of view. Last month, Gizmodo also reported that Facebook employees asked Mark Zuckerberg, the social network’s chief executive, if the company had a responsibility to “help prevent President Trump in 2017.” Facebook denied it would ever try to manipulate elections.

Even if you believe that Facebook isn’t monkeying with the trending list or actively trying to swing the vote, the reports serve as timely reminders of the ever-increasing potential dangers of Facebook’s hold on the news.

The question isn’t whether Facebook has outsize power to shape the world — of course it does, and of course you should worry about that power. If it wanted to, Facebook could try to sway elections, favor certain policies, or just make you feel a certain way about the world, as it once proved it could do in an experiment devised to measure how emotions spread online.

There is no evidence Facebook is doing anything so alarming now. The danger is nevertheless real. The biggest worry is that Facebook doesn’t seem to recognize its own power, and doesn’t think of itself as a news organization with a well-developed sense of institutional ethics and responsibility, or even a potential for bias. Neither does its audience, which might believe that Facebook is immune to bias because it is run by computers.

That myth should die. It’s true that beyond the Trending box, most of the stories Facebook presents to you are selected by its algorithms, but those algorithms are as infused with bias as any other human editorial decision.

“With Facebook, humans are never not involved. Humans are in every step of the process — in terms of what we’re clicking on, who’s shifting the algorithms behind the scenes, what kind of user testing is being done, and the initial training data provided by humans.”Everything you see on Facebook is therefore the product of these people’s expertise and considered judgment, as well as their conscious and unconscious biases apart from possible malfeasance or potential corruption. It’s often hard to know which, because Facebook’s editorial sensibilities are secret. So are its personalities: Most of the engineers, designers and others who decide what people see on Facebook will remain forever unknown to its audience.

Facebook also has an unmistakable corporate ethos and point of view. The company is staffed mostly by wealthy coastal Americans who tend to support Democrats, and it is wholly controlled by a young billionaire who has expressed policy preferences that many people find objectionable.

You could argue that none of this is unusual. Many large media outlets are powerful, somewhat opaque, operated for profit, and controlled by wealthy people who aren’t shy about their policy agendas — Bloomberg News, The Washington Post, Fox News and The New York Times, to name a few.But there are some reasons to be even more wary of Facebook’s bias. One is institutional. Many mainstream outlets have a rigorous set of rules and norms about what’s acceptable and what’s not in the news business.

Those algorithms could have profound implications for society. For instance, one persistent worry about algorithmic-selected news is that it might reinforce people’s previously held points of view. If News Feed shows news that we’re each likely to Like, it could trap us into echo chambers and contribute to rising political polarization. In a study last year, Facebook’s scientists asserted the echo chamber effect was muted.

are Facebook’s engineering decisions subject to ethical review? Nobody knows.

The other reason to be wary of Facebook’s bias has to do with sheer size. Ms. Caplan notes that when studying bias in traditional media, scholars try to make comparisons across different news outlets. To determine if The Times is ignoring a certain story unfairly, look at competitors like The Washington Post and The Wall Street Journal. If those outlets are covering a story and The Times isn’t, there could be something amiss about the Times’s news judgment.Such comparative studies are nearly impossible for Facebook. Facebook is personalized, in that what you see on your News Feed is different from what I see on mine, so the only entity in a position to look for systemic bias across all of Facebook is Facebook itself. Even if you could determine the spread of stories across all of Facebook’s readers, what would you compare it to?

This was the despairing prediction of a Kurdish man trying to save his family from the Turkish advance, speaking to CNN's Nick Paton Walsh inside Syria.

Over the weekend, Wall Street Journal columnist and former Ronald Reagan speechwriter Peggy Noonan summed up Trump's national security leadership like this: "Foreign-policy decisions in this administration look like the ball in a pinball machine in some garish arcade with flashing lights and some frantic guy pushing the levers ping ping ping and thinking he's winning."

Finally, some good news. China and the United States seem to have stepped back from the brink with a trade war truce.

In other words, Instagram is giving us the ick: that feeling when a romantic partner or crush does something small but noticeable—like wearing a fedora—that immediately turns you off forever.

“People who aren’t influencers only use [Instagram] to watch other people make big announcements,” Lee Tilghman, a former full-time Instagram influencer, told me over the phone. “My close friends who aren’t influencers, they haven’t posted in, like, two years.”

although Instagram now has 2 billion monthly users, it faces an existential problem: What happens when the 18-to-29-year-olds who are most likely to use the app, at least in America, age out or go elsewhere? Last year, The New York Times reported that Instagram was privately worried about attracting and retaining the new young users that would sustain its long-term growth—not to mention whose growing shopping potential is catnip to advertisers.

Over the summer, these frustrations boiled over. An update that promised, among other things, algorithmically recommended video content that would fill the entire screen was a bridge too far. Users were fed up with watching the app contort itself into a TikTok copycat that prioritized video and recommended posts over photos from friends

. Internal documents obtained by The Wall Street Journal show that Instagram users spend 17.6 million hours a day watching Reels, Instagram’s TikTok knockoff, compared with the 197.8 million hours people spend watching TikTok every day. The documents also revealed that Reels engagement has declined by 13.6 percent in recent months, with most users generating “no engagement whatsoever.”

Instagram may not be on its deathbed, but its transformation from cool to cringe is a sea change in the social-media universe. The platform was perhaps the most significant among an old generation of popular apps that embodied the original purpose of social media: to connect online with friends and family. Its decline is about not just a loss of relevance, but a capitulation to a new era of “performance” media, in which we create online primarily to reach people we don’t know instead of the people we do

. Lavish brand deals, in which an influencer promotes a brand’s product to their audience for a fee, have been known to pay anywhere from $100 to $10,000 per post, depending on the size of the creator’s following and their engagement. Now Tilghman, who became an Instagram influencer in 2015 and at one point had close to 400,000 followers, says she’s seen her rate go down by 80 percent over the past five years. The market’s just oversaturated.

The author Jessica DeFino, who joined Instagram in 2018 on the advice of publishing agents, similarly began stepping back from the platform in 2020, feeling overwhelmed by the constant feedback of her following. She has now set up auto-replies to her Instagram DMs: If one of her 59,000 followers sends her a message, they’re met with an invitation to instead reach out to DeFino via email.

would she get back on Instagram as a regular user? Only if she “created a private, personal account — somewhere I could limit my interactions to just family and friends,” she says. “Like what Instagram was in the beginning, I guess.”

That is if, by then, Instagram’s algorithm-driven, recommendation-fueled, shopping-heavy interface would even let her. Ick.