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it’s impossible to know for sure, but, according to one publisher’s estimate, book sales in the U.S. now make up no more than seven per cent of the company’s roughly seventy-five billion dollars in annual revenue.

A monopoly is dangerous because it concentrates so much economic power, but in the book business the prospect of a single owner of both the means of production and the modes of distribution is especially worrisome: it would give Amazon more control over the exchange of ideas than any company in U.S. history.

“The key to understanding Amazon is the hiring process,” one former employee said. “You’re not hired to do a particular job—you’re hired to be an Amazonian. Lots of managers had to take the Myers-Briggs personality tests. Eighty per cent of them came in two or three similar categories, and Bezos is the same: introverted, detail-oriented, engineer-type personality. Not musicians, designers, salesmen. The vast majority fall within the same personality type—people who graduate at the top of their class at M.I.T. and have no idea what to say to a woman in a bar.”

According to Marcus, Amazon executives considered publishing people “antediluvian losers with rotary phones and inventory systems designed in 1968 and warehouses full of crap.” Publishers kept no data on customers, making their bets on books a matter of instinct rather than metrics. They were full of inefficiences, starting with overpriced Manhattan offices.

For a smaller house, Amazon’s total discount can go as high as sixty per cent, which cuts deeply into already slim profit margins. Because Amazon manages its inventory so well, it often buys books from small publishers with the understanding that it can’t return them, for an even deeper discount

According to one insider, around 2008—when the company was selling far more than books, and was making twenty billion dollars a year in revenue, more than the combined sales of all other American bookstores—Amazon began thinking of content as central to its business. Authors started to be considered among the company’s most important customers. By then, Amazon had lost much of the market in selling music and videos to Apple and Netflix, and its relations with publishers were deteriorating

In its drive for profitability, Amazon did not raise retail prices; it simply squeezed its suppliers harder, much as Walmart had done with manufacturers. Amazon demanded ever-larger co-op fees and better shipping terms; publishers knew that they would stop being favored by the site’s recommendation algorithms if they didn’t comply. Eventually, they all did.

Brad Stone describes one campaign to pressure the most vulnerable publishers for better terms: internally, it was known as the Gazelle Project, after Bezos suggested “that Amazon should approach these small publishers the way a cheetah would pursue a sickly gazelle.”

ithout dropping co-op fees entirely, Amazon simplified its system: publishers were asked to hand over a percentage of their previous year’s sales on the site, as “marketing development funds.”

The figure keeps rising, though less for the giant pachyderms than for the sickly gazelles. According to the marketing executive, the larger houses, which used to pay two or three per cent of their net sales through Amazon, now relinquish five to seven per cent of gross sales, pushing Amazon’s percentage discount on books into the mid-fifties. Random House currently gives Amazon an effective discount of around fifty-three per cent.

In December, 1999, at the height of the dot-com mania, Time named Bezos its Person of the Year. “Amazon isn’t about technology or even commerce,” the breathless cover article announced. “Amazon is, like every other site on the Web, a content play.” Yet this was the moment, Marcus said, when “content” people were “on the way out.”

By 2010, Amazon controlled ninety per cent of the market in digital books—a dominance that almost no company, in any industry, could claim. Its prohibitively low prices warded off competition

In 2004, he set up a lab in Silicon Valley that would build Amazon’s first piece of consumer hardware: a device for reading digital books. According to Stone’s book, Bezos told the executive running the project, “Proceed as if your goal is to put everyone selling physical books out of a job.”

Lately, digital titles have levelled off at about thirty per cent of book sales.

The literary agent Andrew Wylie (whose firm represents me) says, “What Bezos wants is to drag the retail price down as low as he can get it—a dollar-ninety-nine, even ninety-nine cents. That’s the Apple play—‘What we want is traffic through our device, and we’ll do anything to get there.’ ” If customers grew used to paying just a few dollars for an e-book, how long before publishers would have to slash the cover price of all their titles?

As Apple and the publishers see it, the ruling ignored the context of the case: when the key events occurred, Amazon effectively had a monopoly in digital books and was selling them so cheaply that it resembled predatory pricing—a barrier to entry for potential competitors. Since then, Amazon’s share of the e-book market has dropped, levelling off at about sixty-five per cent, with the rest going largely to Apple and to Barnes & Noble, which sells the Nook e-reader. In other words, before the feds stepped in, the agency model introduced competition to the market

But the court’s decision reflected a trend in legal thinking among liberals and conservatives alike, going back to the seventies, that looks at antitrust cases from the perspective of consumers, not producers: what matters is lowering prices, even if that goal comes at the expense of competition. Barry Lynn, a market-policy expert at the New America Foundation, said, “It’s one of the main factors that’s led to massive consolidation.”

Publishers sometimes pass on this cost to authors, by redefining royalties as a percentage of the publisher’s receipts, not of the book’s list price. Recently, publishers say, Amazon began demanding an additional payment, amounting to approximately one per cent of net sales

brick-and-mortar retailers employ forty-seven people for every ten million dollars in revenue earned; Amazon employs fourteen.

Since the arrival of the Kindle, the tension between Amazon and the publishers has become an open battle. The conflict reflects not only business antagonism amid technological change but a division between the two coasts, with different cultural styles and a philosophical disagreement about what techies call “disruption.”

Bezos told Charlie Rose, “Amazon is not happening to bookselling. The future is happening to bookselling.”

n Grandinetti’s view, the Kindle “has helped the book business make a more orderly transition to a mixed print and digital world than perhaps any other medium.” Compared with people who work in music, movies, and newspapers, he said, authors are well positioned to thrive. The old print world of scarcity—with a limited number of publishers and editors selecting which manuscripts to publish, and a limited number of bookstores selecting which titles to carry—is yielding to a world of digital abundance. Grandinetti told me that, in these new circumstances, a publisher’s job “is to build a megaphone.”

it offers an extremely popular self-publishing platform. Authors become Amazon partners, earning up to seventy per cent in royalties, as opposed to the fifteen per cent that authors typically make on hardcovers. Bezos touts the biggest successes, such as Theresa Ragan, whose self-published thrillers and romances have been downloaded hundreds of thousands of times. But one survey found that half of all self-published authors make less than five hundred dollars a year.

The business term for all this clear-cutting is “disintermediation”: the elimination of the “gatekeepers,” as Bezos calls the professionals who get in the customer’s way. There’s a populist inflection to Amazon’s propaganda, an argument against élitist institutions and for “the democratization of the means of production”—a common line of thought in the West Coast tech world

“Book publishing is a very human business, and Amazon is driven by algorithms and scale,” Sargent told me. When a house gets behind a new book, “well over two hundred people are pushing your book all over the place, handing it to people, talking about it. A mass of humans, all in one place, generating tremendous energy—that’s the magic potion of publishing. . . . That’s pretty hard to replicate in Amazon’s publishing world, where they have hundreds of thousands of titles.”

By producing its own original work, Amazon can sell more devices and sign up more Prime members—a major source of revenue. While the company was building the

Like the publishing venture, Amazon Studios set out to make the old “gatekeepers”—in this case, Hollywood agents and executives—obsolete. “We let the data drive what to put in front of customers,” Carr told the Wall Street Journal. “We don’t have tastemakers deciding what our customers should read, listen to, and watch.”

book publishers have been consolidating for several decades, under the ownership of media conglomerates like News Corporation, which squeeze them for profits, or holding companies such as Rivergroup, which strip them to service debt. The effect of all this corporatization, as with the replacement of independent booksellers by superstores, has been to privilege the blockbuster.

The combination of ceaseless innovation and low-wage drudgery makes Amazon the epitome of a successful New Economy company. It’s hiring as fast as it can—nearly thirty thousand employees last year.

the long-term outlook is discouraging. This is partly because Americans don’t read as many books as they used to—they are too busy doing other things with their devices—but also because of the relentless downward pressure on prices that Amazon enforces.

he digital market is awash with millions of barely edited titles, most of it dreck, while r

Amazon believes that its approach encourages ever more people to tell their stories to ever more people, and turns writers into entrepreneurs; the price per unit might be cheap, but the higher number of units sold, and the accompanying royalties, will make authors wealthier

In Friedman’s view, selling digital books at low prices will democratize reading: “What do you want as an author—to sell books to as few people as possible for as much as possible, or for as little as possible to as many readers as possible?”

The real talent, the people who are writers because they happen to be really good at writing—they aren’t going to be able to afford to do it.”

Seven-figure bidding wars still break out over potential blockbusters, even though these battles often turn out to be follies. The quest for publishing profits in an economy of scarcity drives the money toward a few big books. So does the gradual disappearance of book reviewers and knowledgeable booksellers, whose enthusiasm might have rescued a book from drowning in obscurity. When consumers are overwhelmed with choices, some experts argue, they all tend to buy the same well-known thing.

These trends point toward what the literary agent called “the rich getting richer, the poor getting poorer.” A few brand names at the top, a mass of unwashed titles down below, the middle hollowed out: the book business in the age of Amazon mirrors the widening inequality of the broader economy.

“If they did, in my opinion they would save the industry. They’d lose thirty per cent of their sales, but they would have an additional thirty per cent for every copy they sold, because they’d be selling directly to consumers. The industry thinks of itself as Procter & Gamble*. What gave publishers the idea that this was some big goddam business? It’s not—it’s a tiny little business, selling to a bunch of odd people who read.”

Bezos is right: gatekeepers are inherently élitist, and some of them have been weakened, in no small part, because of their complacency and short-term thinking. But gatekeepers are also barriers against the complete commercialization of ideas, allowing new talent the time to develop and learn to tell difficult truths. When the last gatekeeper but one is gone, will Amazon care whether a book is any good? ♦

You might be well-intentioned, rational, and mistaken, simply because so much in our thinking can go wrong. (“RATIONAL, adj.: Devoid of all delusions save those of observation, experience and reflection,”

You might be rational and self-deceptive, because telling yourself that you are rational can itself become a source of bias. It’s possible that you are trying to appear rational only because you want to impress people; or that you are more rational about some things (your job) than others (your kids); or that your rationality gives way to rancor as soon as your ideas are challenged. Perhaps you irrationally insist on answering difficult questions yourself when you’d be better off trusting the expert consensus.

Not just individuals but societies can fall prey to false or compromised rationality. In a 2014 book, “The Revolt of the Public and the Crisis of Authority in the New Millennium,” Martin Gurri, a C.I.A. analyst turned libertarian social thinker, argued that the unmasking of allegedly pseudo-rational institutions had become the central drama of our age: people around the world, having concluded that the bigwigs in our colleges, newsrooms, and legislatures were better at appearing rational than at being so, had embraced a nihilist populism that sees all forms of public rationality as suspect.

modern life would be impossible without those rational systems; we must improve them, not reject them. We have no choice but to wrestle with rationality—an ideal that, the sociologist Max Weber wrote, “contains within itself a world of contradictions.”

Where others might be completely convinced that G.M.O.s are bad, or that Jack is trustworthy, or that the enemy is Eurasia, a Bayesian assigns probabilities to these propositions. She doesn’t build an immovable world view; instead, by continually updating her probabilities, she inches closer to a more useful account of reality. The cooking is never done.

Rationality is one of humanity’s superpowers. How do we keep from misusing it?

Start with the big picture, fixing it firmly in your mind. Be cautious as you integrate new information, and don’t jump to conclusions. Notice when new data points do and do not alter your baseline assumptions (most of the time, they won’t alter them), but keep track of how often those assumptions seem contradicted by what’s new. Beware the power of alarming news, and proceed by putting it in a broader, real-world context.

Bayesian reasoning implies a few “best practices.”

Keep the cooked information over here and the raw information over there; remember that raw ingredients often reduce over heat

We want to live in a more rational society, but not in a falsely rationalized one. We want to be more rational as individuals, but not to overdo it. We need to know when to think and when to stop thinking, when to doubt and when to trust.

But the real power of the Bayesian approach isn’t procedural; it’s that it replaces the facts in our minds with probabilities.

Applied to specific problems—Should you invest in Tesla? How bad is the Delta variant?—the techniques promoted by rationality writers are clarifying and powerful.

the rationality movement is also a social movement; rationalists today form what is sometimes called the “rationality community,” and, as evangelists, they hope to increase its size.

In “Rationality,” “The Scout Mindset,” and other similar books, irrationality is often presented as a form of misbehavior, which might be rectified through education or socialization.

Greg tells me that, in his business, it’s not enough to have rational thoughts. Someone who’s used to pondering questions at leisure might struggle to learn and reason when the clock is ticking; someone who is good at reaching rational conclusions might not be willing to sign on the dotted line when the time comes. Greg’s hedge-fund colleagues describe as “commercial”—a compliment—someone who is not only rational but timely and decisive.

You can know what’s right but still struggle to do it.

Following through on your own conclusions is one challenge. But a rationalist must also be “metarational,” willing to hand over the thinking keys when someone else is better informed or better trained. This, too, is harder than it sounds.

For all this to happen, rationality is necessary, but not sufficient. Thinking straight is just part of the work. 

I found it possible to be metarational with my dad not just because I respected his mind but because I knew that he was a good and cautious person who had my and my mother’s best interests at heart.

between the two of us, we had the right ingredients—mutual trust, mutual concern, and a shared commitment to reason and to act.

Intellectually, we understand that our complex society requires the division of both practical and cognitive labor. We accept that our knowledge maps are limited not just by our smarts but by our time and interests. Still, like Gurri’s populists, rationalists may stage their own contrarian revolts, repeatedly finding that no one’s opinions but their own are defensible. In letting go, as in following through, one’s whole personality gets involved.

in truth, it maps out a series of escalating challenges. In search of facts, we must make do with probabilities. Unable to know it all for ourselves, we must rely on others who care enough to know. We must act while we are still uncertain, and we must act in time—sometimes individually, but often together.

The realities of rationality are humbling. Know things; want things; use what you know to get what you want. It sounds like a simple formula.

The real challenge isn’t being right but knowing how wrong you might be.By Joshua RothmanAugust 16, 2021

Writing about rationality in the early twentieth century, Weber saw himself as coming to grips with a titanic force—an ascendant outlook that was rewriting our values. He talked about rationality in many different ways. We can practice the instrumental rationality of means and ends (how do I get what I want?) and the value rationality of purposes and goals (do I have good reasons for wanting what I want?). We can pursue the rationality of affect (am I cool, calm, and collected?) or develop the rationality of habit (do I live an ordered, or “rationalized,” life?).

Weber worried that it was turning each individual into a “cog in the machine,” and life into an “iron cage.” Today, rationality and the words around it are still shadowed with Weberian pessimism and cursed with double meanings. You’re rationalizing the org chart: are you bringing order to chaos, or justifying the illogical?

For Aristotle, rationality was what separated human beings from animals. For the authors of “The Rationality Quotient,” it’s a mental faculty, parallel to but distinct from intelligence, which involves a person’s ability to juggle many scenarios in her head at once, without letting any one monopolize her attention or bias her against the rest.

In “The Rationality Quotient: Toward a Test of Rational Thinking” (M.I.T.), from 2016, the psychologists Keith E. Stanovich, Richard F. West, and Maggie E. Toplak call rationality “a torturous and tortured term,” in part because philosophers, sociologists, psychologists, and economists have all defined it differently

Galef, who hosts a podcast called “Rationally Speaking” and co-founded the nonprofit Center for Applied Rationality, in Berkeley, barely uses the word “rationality” in her book on the subject. Instead, she describes a “scout mindset,” which can help you “to recognize when you are wrong, to seek out your blind spots, to test your assumptions and change course.” (The “soldier mindset,” by contrast, encourages you to defend your positions at any cost.)

Galef tends to see rationality as a method for acquiring more accurate views.

Pinker, a cognitive and evolutionary psychologist, sees it instrumentally, as “the ability to use knowledge to attain goals.” By this definition, to be a rational person you have to know things, you have to want things, and you have to use what you know to get what you want.

Introspection is key to rationality. A rational person must practice what the neuroscientist Stephen Fleming, in “Know Thyself: The Science of Self-Awareness” (Basic Books), calls “metacognition,” or “the ability to think about our own thinking”—“a fragile, beautiful, and frankly bizarre feature of the human mind.”

A successful student uses metacognition to know when he needs to study more and when he’s studied enough: essentially, parts of his brain are monitoring other parts.

In everyday life, the biggest obstacle to metacognition is what psychologists call the “illusion of fluency.” As we perform increasingly familiar tasks, we monitor our performance less rigorously; this happens when we drive, or fold laundry, and also when we think thoughts we’ve thought many times before

The trick is to break the illusion of fluency, and to encourage an “awareness of ignorance.”

metacognition is a skill. Some people are better at it than others. Galef believes that, by “calibrating” our metacognitive minds, we can improve our performance and so become more rational

There are many calibration methods

nowing about what you know is Rationality 101. The advanced coursework has to do with changes in your knowledge.

Most of us stay informed straightforwardly—by taking in new information. Rationalists do the same, but self-consciously, with an eye to deliberately redrawing their mental maps.

The challenge is that news about distant territories drifts in from many sources; fresh facts and opinions aren’t uniformly significant. In recent decades, rationalists confronting this problem have rallied behind the work of Thomas Bayes

So-called Bayesian reasoning—a particular thinking technique, with its own distinctive jargon—has become de rigueur.

the basic idea is simple. When new information comes in, you don’t want it to replace old information wholesale. Instead, you want it to modify what you already know to an appropriate degree. The degree of modification depends both on your confidence in your preëxisting knowledge and on the value of the new data. Bayesian reasoners begin with what they call the “prior” probability of something being true, and then find out if they need to adjust it.

Bayesian reasoning is an approach to statistics, but you can use it to interpret all sorts of new information.

If you’ve got as little as 30 seconds and a decent internet connection, you can help combat the deforestation of the Amazon. 

to build an artificial intelligence model that can recognize signs of deforestation. That data can be used to alert governments and conservation organizations where intervention is needed and to inform policies that protect vital ecosystems. It may even one day predict where deforestation is likely to happen next.

To monitor deforestation, conservation organizations need an eye in the sky.

WRI’s Global Forest Watch online tracking system receives images of the world’s forests taken every few days by NASA satellites. A simple computer algorithm scans the images, flagging instances where before there were trees and now there are not. But slight disturbances, such as clouds, can trip up the computer, so experts are increasingly interested in using artificial intelligence.

Users simply select the squares in which they’ve spotted some indication of human impact: the tell-tale quilt of farm plots, a highway, a suspiciously straight edge of tree line. 

Look at these nine blocks and make a judgment about each one. Does that satellite image look like a situation where human beings have transformed the landscape in some way?” Inman explained.

It’s not always easy; that’s the point. For example, a brown patch in the trees could be the result of burning to clear land for agriculture (earning a check mark for human impact), or it could be the result of a natural forest fire (no check mark). Keen users might be able to spot subtle signs of intervention the computer would miss, like the thin yellow line of a dirt road running through the clearing. 

SAS’s website offers a handful of examples comparing natural forest features and manmade changes. 

users have analyzed almost 41,000 images, covering an area of rainforest nearly the size of the state of Montana. Deforestation caused by human activity is evident in almost 2 in 5 photos.

The researchers hope to use historical images of these new geographies to create a predictive model that could identify areas most at risk of future deforestation. If they can show that their AI model is successful, it could be useful for NGOs, governments and forest monitoring bodies, enabling them to carefully track forest changes and respond by sending park rangers and conservation teams to threatened areas. In the meantime, it’s a great educational tool for the citizen scientists who use the app

Inman was surprised how willing people have been to spend their time clicking on abstract-looking pictures of the Amazon.

we have still had people from 80 different countries come onto the app and make literally hundreds of judgments that enabled us to resolve 40,000 images,

specific argument—that Amazon’s actions are bad for consumers because they make our world less intellectually active and diverse—is unorthodox in its resort to cultural and artistic grounds. But it can be read as the inverse of a case like Leegin v. PSKS: that lower prices for worse products could be bad for consumers—and perhaps constitute an antitrust violation.

if higher prices corresponded with better products, that could be good for consumers—and not necessarily an antitrust violation.

Their argument is this: Amazon has used its market power both to influence which books get attention (by featuring them more prominently on its Web site, a practice I’ve also written about) and, in some cases, to drive prices lower. These practices, the authors argue, squeeze publishers, which makes them more risk-averse in deciding which books to publish. As a result, they claim, publishers have been “dropping some midlist authors and not publishing certain riskier books, effectively silencing many voices.” And this is bad not only for the non-famous writers who go unpublished, but for their would-be readers, who are denied the ability to hear those voices.

While it may be attractive, on a philosophical level, to argue that Amazon is bad for us because it makes our culture poorer, measuring that effect would be difficult, if not impossible. How would one go about valuing an unpublished masterpiece by an unknown author? This is further complicated by the fact that Amazon makes it easy for authors to self-publish and have their work be seen, without having to go through such traditional gatekeepers as agents and publishers; Amazon might argue that this allows for more free flow of information and ideas

Furthermore, U.S. law is concerned with diversity in media, Crane said, but that tends to be regulated through the Federal Communications Commission, not the Justice Department.

it’s quite possible the Justice Department will read the Authors United letter and dismiss it as uninformed. But even if that happens, Preston said, it will have been worthwhile for the writers to have made their case.

Authors United’s larger mission, he told me, was this: “We hope to show the public that getting products faster and cheaper isn’t necessarily the greatest good. It comes at a human cost.”

Labor leaders and liberal Democrats have seized on the union drive, saying it shows how Amazon is not as friendly to workers as the company says it is.

Lawmakers and regulators — not competitors — are some of its greatest threats, and it has spent significant time and money trying to keep the government away from its business.

I think the narrative is cooked now on their status as a monopoly, their status as an abusive employer and their status as one of the biggest spenders on lobbying in Washington, D.C.”

we’ve been surprised by some of the negative things we’ve seen certain members say in the press and on social media,”

In February, Mr. Biden appeared in a video that didn’t mention Amazon explicitly but was seen as a clear sign of support to the union.

We really think we are an example of what a U.S. company should be doing for its employees.”

They have also attacked Mr. Bezos, the richest person in the world by some measures, for his personal wealth.

In the final quarter of last year, Amazon paid Jeff Ricchetti $60,000, according to disclosure forms he filed with the government.

He has deep relationships with Mr. Biden’s inner circle, and has played in a garage band with Secretary of State Antony Blinken.

Amazon has promoted the $15-an-hour minimum in ads in publications frequently used to reach government officials, including Politico and The New York Times. Its lobbyists have pushed for a federal law raising the wage.

When professors at Georgetown and New York Universities asked Americans in 2018 which institutions they had the most confidence in, only the military ranked higher than Amazon

That absolutely includes the Amazon workers in Alabama, just like workers in Washington State and across our country.”

“I often say we are the Bernie Sanders of employers, but that’s not quite right because we actually deliver a progressive workplace to our constituents,”

Trump didn't elaborate on Amazon's tax figures. He actually didn't cite any.

Trump's claims don't really hold up.

Amazon paid $167 million in income taxes in 2014 -- the first full year after Bezos acquired the paper. And that was despite the fact that Amazon reported a pre-tax loss in 2014.

So Trump is wrong when he said that Amazon is unprofitable.

“In addition to capturing everyone’s shopping habits (from amazon.com) and their internet activity (as AWS is one of the most dominant web hosting services) … now they are also effectively becoming a global ISP with a flick of a switch, all without even having to lay a single foot of fiber”

Amazon is not the first company to look to create such a network. Apple has taken a similar approach with the company’s range of AirTag item trackers, which can connect to the internet through any compatible iPhone they come into contact with, not simply their owner’s.

"This new $2 billion Housing Equity Fund will create or preserve 20,000 affordable homes in all three of our headquarters regions

"It will also help local families achieve long-term stability while building strong, inclusive communities."

$567 million will go toward 1,300 affordable apartment

$381.9 million in loans

1,300 affordable homes

$185.5 million

1,000 affordable homes.

But backlash from community leaders and local government officials in Queens ultimately led Amazon to pull out of New York.

$125 million in grants to minority-led organizations

The fund will also give grants to government partners, like transit agencies and school districts, to help working families in those fields.

"Investments like those announced by Amazon that help preserve these existing buildings and maintain moderate rent levels are critical to local efforts that promote economic inclusion and support the stability and economic mobility of moderate- and low-income families."

no seller can offer more than 5 percent off the cover price of new books. That means a book costs more or less the same wherever you buy it in France, even online. The Lang law was designed to make sure France continues to have lots of different books, publishers and booksellers.

Readers say they trust books far more than any other medium, including newspapers and TV.

In Britain, which abandoned its own fixed-price system in the 1990s, there are fewer than 1,000 independent bookstores left. A third closed in the past nine years, as supermarkets and Amazon discounted some books by more than 50 percent.

What underlies France’s book laws isn’t just an economic position — it’s also a worldview. Quite simply, the French treat books as special. Some 70 percent of French people said they read at least one book last year; the average among French readers was 15 books.

Six of the world’s 10 biggest book-selling countries — Germany, Japan, France, Italy, Spain and South Korea — have versions of fixed book prices.

The French government classifies books as an “essential good,” along with electricity, bread and water.

None of this is taken for granted. People here have thought for centuries about what makes a book industry vibrant, and are watching developments in Britain and America as cautionary tales. “We don’t sell potatoes,” says Mr. Moni. “There are also ideas in books. That’s what’s dangerous. Because the day that you have a large seller that sells 80 percent of books, he’s the one who will decide what’s published, or what won’t be published.

“When your computer dies, you throw it away,” says Mr. Montagne of the publishers’ association. “But you’ll remember a book 20 years later. You’ve deeply entered into a story that’s not your own. It’s forged who you are. You’ll only see later how much it has affected you. You don’t keep all books, but it’s not a market like others. The contents of a bookcase can define who you are.”

Bush wanted to remake the world. President Trump, by contrast, just wants to make it up as he goes along

Through all their debates over who is to blame for imperiling truth (whether Trump, postmodernism, social media or Fox News), as well as the consequences (invariably dire) and the solutions (usually vague), a few conclusions materialize, should you choose to believe them.

There is a pattern and logic behind the dishonesty of Trump and his surrogates; however, it’s less multidimensional chess than the simple subordination of reality to political and personal ambition

Trump’s untruth sells best precisely when feelings and instincts overpower facts, when America becomes a safe space for fabrication.

Rand Corp. scholars Jennifer Kavanagh and Michael D. Rich point to the Gilded Age, the Roaring Twenties and the rise of television in the mid-20th century as recent periods of what they call “Truth Decay” — marked by growing disagreement over facts and interpretation of data; a blurring of lines between opinion, fact and personal experience; and diminishing trust in once-respected sources of information.

In eras of truth decay, “competing narratives emerge, tribalism within the U.S. electorate increases, and political paralysis and dysfunction grow,”

Once you add the silos of social media as well as deeply polarized politics and deteriorating civic education, it becomes “nearly impossible to have the types of meaningful policy debates that form the foundation of democracy.”

To interpret our era’s debasement of language, Kakutani reflects perceptively on the World War II-era works of Victor Klemperer, who showed how the Nazis used “words as ‘tiny doses of arsenic’ to poison and subvert the German culture,” and of Stefan Zweig, whose memoir “The World of Yesterday” highlights how ordinary Germans failed to grasp the sudden erosion of their freedoms.

Kakutani calls out lefty academics who for decades preached postmodernism and social constructivism, which argued that truth is not universal but a reflection of relative power, structural forces and personal vantage points.

postmodernists rejected Enlightenment ideals as “vestiges of old patriarchal and imperialist thinking,” Kakutani writes, paving the way for today’s violence against fact in politics and science.

“dumbed-down corollaries” of postmodernist thought have been hijacked by Trump’s defenders, who use them to explain away his lies, inconsistencies and broken promises.

intelligent-design proponents and later climate deniers drew from postmodernism to undermine public perceptions of evolution and climate change. “Even if right-wing politicians and other science deniers were not reading Derrida and Foucault, the germ of the idea made its way to them: science does not have a monopoly on the truth,

McIntyre quotes at length from mea culpas by postmodernist and social constructivist writers agonizing over what their theories have wrought, shocked that conservatives would use them for nefarious purposes

pro-Trump troll and conspiracy theorist Mike Cernovich , who helped popularize the “Pizzagate” lie, has forthrightly cited his unlikely influences. “Look, I read postmodernist theory in college,” Cernovich told the New Yorker in 2016. “If everything is a narrative, then we need alternatives to the dominant narrative. I don’t seem like a guy who reads [Jacques] Lacan, do I?

When truth becomes malleable and contestable regardless of evidence, a mere tussle of manufactured narratives, it becomes less about conveying facts than about picking sides, particularly in politics.

In “On Truth,” Cambridge University philosopher Simon Blackburn writes that truth is attainable, if at all, “only at the vanishing end points of enquiry,” adding that, “instead of ‘facts first’ we may do better if we think of ‘enquiry first,’ with the notion of fact modestly waiting to be invited to the feast afterward.

He is concerned, but not overwhelmingly so, about the survival of truth under Trump. “Outside the fevered world of politics, truth has a secure enough foothold,” Blackburn writes. “Perjury is still a serious crime, and we still hope that our pilots and surgeons know their way about.

Kavanaugh and Rich offer similar consolation: “Facts and data have become more important in most other fields, with political and civil discourse being striking exceptions. Thus, it is hard to argue that the world is truly ‘post-fact.’ ”

McIntyre argues persuasively that our methods of ascertaining truth — not just the facts themselves — are under attack, too, and that this assault is especially dangerous.

Ideologues don’t just disregard facts they disagree with, he explains, but willingly embrace any information, however dubious, that fits their agenda. “This is not the abandonment of facts, but a corruption of the process by which facts are credibly gathered and reliably used to shape one’s beliefs about reality. Indeed, the rejection of this undermines the idea that some things are true irrespective of how we feel about them.”

“It is hardly a depressing new phenomenon that people’s beliefs are capable of being moved by their hopes, grievances and fears,” Blackburn writes. “In order to move people, objective facts must become personal beliefs.” But it can’t work — or shouldn’t work — in reverse.

More than fearing a post-truth world, Blackburn is concerned by a “post-shame environment,” in which politicians easily brush off their open disregard for truth.

it is human nature to rationalize away the dissonance. “Why get upset by his lies, when all politicians lie?” Kakutani asks, distilling the mind-set. “Why get upset by his venality, when the law of the jungle rules?”

So any opposition is deemed a witch hunt, or fake news, rigged or just so unfair. Trump is not killing the truth. But he is vandalizing it, constantly and indiscriminately, diminishing its prestige and appeal, coaxing us to look away from it.

the collateral damage includes the American experiment.

“One of the most important ways to fight back against post-truth is to fight it within ourselves,” he writes, whatever our particular politics may be. “It is easy to identify a truth that someone else does not want to see. But how many of us are prepared to do this with our own beliefs? To doubt something that we want to believe, even though a little piece of us whispers that we do not have all the facts?”

In school, one learns about “the scientific method”—usually a straightforward set of steps, along the lines of “ask a question, propose a hypothesis, perform an experiment, analyze the results.”

That method works in the classroom, where students are basically told what questions to pursue. But real scientists must come up with their own questions, finding new routes through a much vaster landscape.

Since science began, there has been disagreement about how those routes are charted. Two twentieth-century philosophers of science, Karl Popper and Thomas Kuhn, are widely held to have offered the best accounts of this process.

For Popper, Strevens writes, “scientific inquiry is essentially a process of disproof, and scientists are the disprovers, the debunkers, the destroyers.” Kuhn’s scientists, by contrast, are faddish true believers who promulgate received wisdom until they are forced to attempt a “paradigm shift”—a painful rethinking of their basic assumptions.

Working scientists tend to prefer Popper to Kuhn. But Strevens thinks that both theorists failed to capture what makes science historically distinctive and singularly effective.

Sometimes they seek to falsify theories, sometimes to prove them; sometimes they’re informed by preëxisting or contextual views, and at other times they try to rule narrowly, based on t

Why do scientists agree to this scheme? Why do some of the world’s most intelligent people sign on for a lifetime of pipetting?

Strevens thinks that they do it because they have no choice. They are constrained by a central regulation that governs science, which he calls the “iron rule of explanation.” The rule is simple: it tells scientists that, “if they are to participate in the scientific enterprise, they must uncover or generate new evidence to argue with”; from there, they must “conduct all disputes with reference to empirical evidence alone.”

, it is “the key to science’s success,” because it “channels hope, anger, envy, ambition, resentment—all the fires fuming in the human heart—to one end: the production of empirical evidence.”

Strevens arrives at the idea of the iron rule in a Popperian way: by disproving the other theories about how scientific knowledge is created.

The problem isn’t that Popper and Kuhn are completely wrong. It’s that scientists, as a group, don’t pursue any single intellectual strategy consistently.

Exploring a number of case studies—including the controversies over continental drift, spontaneous generation, and the theory of relativity—Strevens shows scientists exerting themselves intellectually in a variety of ways, as smart, ambitious people usually do.

“Science is boring,” Strevens writes. “Readers of popular science see the 1 percent: the intriguing phenomena, the provocative theories, the dramatic experimental refutations or verifications.” But, he says,behind these achievements . . . are long hours, days, months of tedious laboratory labor. The single greatest obstacle to successful science is the difficulty of persuading brilliant minds to give up the intellectual pleasures of continual speculation and debate, theorizing and arguing, and to turn instead to a life consisting almost entirely of the production of experimental data.

Ultimately, in fact, it was good that the geologists had a “splendid variety” of somewhat arbitrary opinions: progress in science requires partisans, because only they have “the motivation to perform years or even decades of necessary experimental work.” It’s just that these partisans must channel their energies into empirical observation. The iron rule, Strevens writes, “has a valuable by-product, and that by-product is data.”

Science is often described as “self-correcting”: it’s said that bad data and wrong conclusions are rooted out by other scientists, who present contrary findings. But Strevens thinks that the iron rule is often more important than overt correction.

Eddington was never really refuted. Other astronomers, driven by the iron rule, were already planning their own studies, and “the great preponderance of the resulting measurements fit Einsteinian physics better than Newtonian physics.” It’s partly by generating data on such a vast scale, Strevens argues, that the iron rule can power science’s knowledge machine: “Opinions converge not because bad data is corrected but because it is swamped.”

Why did the iron rule emerge when it did? Strevens takes us back to the Thirty Years’ War, which concluded with the Peace of Westphalia, in 1648. The war weakened religious loyalties and strengthened national ones.

Two regimes arose: in the spiritual realm, the will of God held sway, while in the civic one the decrees of the state were paramount. As Isaac Newton wrote, “The laws of God & the laws of man are to be kept distinct.” These new, “nonoverlapping spheres of obligation,” Strevens argues, were what made it possible to imagine the iron rule. The rule simply proposed the creation of a third sphere: in addition to God and state, there would now be science.

Strevens imagines how, to someone in Descartes’s time, the iron rule would have seemed “unreasonably closed-minded.” Since ancient Greece, it had been obvious that the best thinking was cross-disciplinary, capable of knitting together “poetry, music, drama, philosophy, democracy, mathematics,” and other elevating human disciplines.

We’re still accustomed to the idea that a truly flourishing intellect is a well-rounded one. And, by this standard, Strevens says, the iron rule looks like “an irrational way to inquire into the underlying structure of things”; it seems to demand the upsetting “suppression of human nature.”

Descartes, in short, would have had good reasons for resisting a law that narrowed the grounds of disputation, or that encouraged what Strevens describes as “doing rather than thinking.”

In fact, the iron rule offered scientists a more supple vision of progress. Before its arrival, intellectual life was conducted in grand gestures.

Descartes’s book was meant to be a complete overhaul of what had preceded it; its fate, had science not arisen, would have been replacement by some equally expansive system. The iron rule broke that pattern.

by authorizing what Strevens calls “shallow explanation,” the iron rule offered an empirical bridge across a conceptual chasm. Work could continue, and understanding could be acquired on the other side. In this way, shallowness was actually more powerful than depth.

it also changed what counted as progress. In the past, a theory about the world was deemed valid when it was complete—when God, light, muscles, plants, and the planets cohered. The iron rule allowed scientists to step away from the quest for completeness.

The consequences of this shift would become apparent only with time

In 1713, Isaac Newton appended a postscript to the second edition of his “Principia,” the treatise in which he first laid out the three laws of motion and the theory of universal gravitation. “I have not as yet been able to deduce from phenomena the reason for these properties of gravity, and I do not feign hypotheses,” he wrote. “It is enough that gravity really exists and acts according to the laws that we have set forth.”

What mattered, to Newton and his contemporaries, was his theory’s empirical, predictive power—that it was “sufficient to explain all the motions of the heavenly bodies and of our sea.”

Descartes would have found this attitude ridiculous. He had been playing a deep game—trying to explain, at a fundamental level, how the universe fit together. Newton, by those lights, had failed to explain anything: he himself admitted that he had no sense of how gravity did its work

Strevens sees its earliest expression in Francis Bacon’s “The New Organon,” a foundational text of the Scientific Revolution, published in 1620. Bacon argued that thinkers must set aside their “idols,” relying, instead, only on evidence they could verify. This dictum gave scientists a new way of responding to one another’s work: gathering data.

Quantum theory—which tells us that subatomic particles can be “entangled” across vast distances, and in multiple places at the same time—makes intuitive sense to pretty much nobody.

Without the iron rule, Strevens writes, physicists confronted with such a theory would have found themselves at an impasse. They would have argued endlessly about quantum metaphysics.

ollowing the iron rule, they can make progress empirically even though they are uncertain conceptually. Individual researchers still passionately disagree about what quantum theory means. But that hasn’t stopped them from using it for practical purposes—computer chips, MRI machines, G.P.S. networks, and other technologies rely on quantum physics.

One group of theorists, the rationalists, has argued that science is a new way of thinking, and that the scientist is a new kind of thinker—dispassionate to an uncommon degree.

As evidence against this view, another group, the subjectivists, points out that scientists are as hopelessly biased as the rest of us. To this group, the aloofness of science is a smoke screen behind which the inevitable emotions and ideologies hide.

At least in science, Strevens tells us, “the appearance of objectivity” has turned out to be “as important as the real thing.”

The subjectivists are right, he admits, inasmuch as scientists are regular people with a “need to win” and a “determination to come out on top.”

But they are wrong to think that subjectivity compromises the scientific enterprise. On the contrary, once subjectivity is channelled by the iron rule, it becomes a vital component of the knowledge machine. It’s this redirected subjectivity—to come out on top, you must follow the iron rule!—that solves science’s “problem of motivation,” giving scientists no choice but “to pursue a single experiment relentlessly, to the last measurable digit, when that digit might be quite meaningless.”

If it really was a speech code that instigated “the extraordinary attention to process and detail that makes science the supreme discriminator and destroyer of false ideas,” then the peculiar rigidity of scientific writing—Strevens describes it as “sterilized”—isn’t a symptom of the scientific mind-set but its cause.

The iron rule—“a kind of speech code”—simply created a new way of communicating, and it’s this new way of communicating that created science.

Other theorists have explained science by charting a sweeping revolution in the human mind; inevitably, they’ve become mired in a long-running debate about how objective scientists really are

In “The Knowledge Machine: How Irrationality Created Modern Science” (Liveright), Michael Strevens, a philosopher at New York University, aims to identify that special something. Strevens is a philosopher of science

Compared with the theories proposed by Popper and Kuhn, Strevens’s rule can feel obvious and underpowered. That’s because it isn’t intellectual but procedural. “The iron rule is focused not on what scientists think,” he writes, “but on what arguments they can make in their official communications.”

Like everybody else, scientists view questions through the lenses of taste, personality, affiliation, and experience

geologists had a professional obligation to take sides. Europeans, Strevens reports, tended to back Wegener, who was German, while scholars in the United States often preferred Simpson, who was American. Outsiders to the field were often more receptive to the concept of continental drift than established scientists, who considered its incompleteness a fatal flaw.

Strevens’s point isn’t that these scientists were doing anything wrong. If they had biases and perspectives, he writes, “that’s how human thinking works.”

Eddington’s observations were expected to either confirm or falsify Einstein’s theory of general relativity, which predicted that the sun’s gravity would bend the path of light, subtly shifting the stellar pattern. For reasons having to do with weather and equipment, the evidence collected by Eddington—and by his colleague Frank Dyson, who had taken similar photographs in Sobral, Brazil—was inconclusive; some of their images were blurry, and so failed to resolve the matter definitively.

it was only natural for intelligent people who were free of the rule’s strictures to attempt a kind of holistic, systematic inquiry that was, in many ways, more demanding. It never occurred to them to ask if they might illuminate more collectively by thinking about less individually.

In the single-sphered, pre-scientific world, thinkers tended to inquire into everything at once. Often, they arrived at conclusions about nature that were fascinating, visionary, and wrong.

How Does Science Really Work?Science is objective. Scientists are not. Can an “iron rule” explain how they’ve changed the world anyway?By Joshua RothmanSeptember 28, 2020

Walmart, the country’s largest retailer by revenue, is seeking to attract wealthier shoppers, ramping up efforts to better compete with Amazon online. It is wooing premium brands to walmart.com; late last year it announced plans to start selling products from department store Lord &

And last week it replaced many of its private-label clothing brands with new, slightly more expensive and fashion-forward versions.

Lower-income consumers have been the fastest-growing segment of online shoppers, analysts say, but still face potential impediments. They may lack internet access, banking resources like credit cards—SNAP cards can’t be used to pay online—and safe places to deliver a package.

In her new book, “Saving Us,” which comes out in September, Hayhoe sets out to answer these questions. Chapter by chapter, she lays out effective strategies for communicating about the urgency of climate change across America’s political divide.

She breaks out categories—originally defined by her colleague Anthony Leiserowitz, at the Yale Program on Climate Change Communication, and other researchers—of attitudes toward global warming: alarmed, concerned, cautious, disengaged, and doubtful. Only the remaining eight per cent of Americans fall into the final category, dismissive.

In the past decade, though, as the scope of the crisis became clear, Democrats began pressing for policies to cut U.S. reliance on fossil fuels, and Republicans were reluctant to commit. Energy companies stepped into the stalemate and began aggressively lobbying politicians, and injecting doubt into the public discourse, to stop such policies from taking effect. “Industry swung into motion to activate the political system in their favor,” Hayhoe said.

“In a study of fifty-six countries, researchers found people’s opinions on climate change to be most strongly correlated not with education and knowledge, but rather with ‘values, ideologies, worldviews and political orientation,’ ”

One salient problem is an aspect of human behavior that researchers have termed “solution aversion.” Solving the climate crisis will require ending our reliance on fossil fuels, which people believe would involve major sacrifice.

“If there’s a problem and we’re not going to fix it, then that makes us bad people,” Hayhoe said. “No one wants to be a bad person.” So instead people are happy to seize on excuses not to take action.

Most are what she calls “science-y sounding objections, and, in the U.S., religious-y sounding objections.”

Hayhoe often hears that the Earth has always heated and cooled according to its own intrinsic cycle, or that God, not humanity, controls the fate of the planet. These objections can then harden into aspects of our political identity.

Hayhoe eschews the term “climate denier,” saying that she has “seen it applied all too often to shut down discussion rather than encourage it.”

So much of this is not about the facts,” Leiserowitz told me later. “It’s about trusting the person the facts come from.”

research has shown her that dismissives are nearly impossible to influence. They are also few enough that it should be possible to build political will around fighting climate change by focussing on others.

“It’s not about the loudest voices,” Hayhoe told me. “It’s about everyone else who doesn’t understand why climate change matters or what they can do about it.”

Leiserowitz told me. His work has revealed, for example, that conversations about the climate tend to be more effective if both speakers share a core value or an aspect of their identity. The most effective climate communicators to conservatives are often people of faith, members of the military, and Republicans who are nevertheless committed to the climate.

“That’s why it’s so important to seek out like-minded groups: winter athletes, parents, fellow birders or Rotarians, or people who share our faith.”

There is a long history within evangelicalism of advocating “creation care,” the belief that God charged humanity with caring for the earth. The Evangelical Environmental Network, which Hayhoe advises, argues that evangelicals should follow a “Biblical mandate to care for creation,”

Hayhoe believes that emphasizing the care of plants and animals is less effective than highlighting the potential dangers for our fellow human beings. “It’s not about saving the planet—it’s about saving us,”

One of her communication strategies is to talk to people about their own observations, which help them connect the realities of their lives to the abstraction of climate change.

With farmers, Hayhoe avoids using the term “climate change,” since the phenomenon is frequently seen as a liberal hoax. “We use the words ‘climate variability’ and ‘long-term trends,’ ” she said.

Scott’s work served another purpose. By showing success with his climate-conscious farming techniques, he might persuade other farmers to join in, potentially becoming the center of what Hayhoe calls a cluster. “I preach to my friends about how well it’s doing,” he said.

I don’t accost people in diners,” she wrote me, later. “I wait until they come to me.”

“As recently as 2008, former speaker of the house Newt Gingrich, a Republican, and current House speaker Nancy Pelosi, a Democrat, cozied up on a love seat in front of the U.S. Capitol to film a commercial about climate change,”

She then directed the conversation to Republican-led free market initiatives to combat climate change by putting a price on carbon emissions. Companies passed their costs onto the rest of us by putting the carbon into the atmosphere, she told Dale, “but what if they had to pay for it? What if, when someone’s house burned down because of a forest fire, the companies making money from selling carbon had to pay a homeowner back?” Dale responded, “Well, I’m in favor of that.”

“It’s so important to educate kids about what’s going on, not to frighten them but to show them they can have a hand in solutions.”

Through the years, she’s developed a system to manage trolls. “It’s been trial and error, error, error,” she said. She now responds once, offering a link to resources.

Most fire back with gendered insults, often plays on her last name, after which she blocks the sender.

ayhoe doesn’t urge guilt on her listeners. She only urges that we change our trajectory. “That’s all repentance means,” she said. “To turn.”

the most important aspect of fighting climate change is pushing for policies that will cut our reliance on fossil fuels. She urges the alarmed to get involved in politics, beginning with lobbying politicians at the local and state level.

she’d come across a book, “Scientists as Prophets: A Rhetorical Genealogy,” that examined the role of prophets in society, beginning with the oracle at Delphi, stretching through the Old Testament, and culminating in the work of modern-day scientists.

Studies show that early adopters help shift the norms of their communities.

By Eliza GriswoldSeptember 16, 2021

Unions are a prominent presence at Amazon in Europe, but for years, the company successfully fought off labor organizing efforts in the United States.

"The onsite voting proposal, which is in the best interest of all parties — associate convenience, vote fidelity, and timeliness of vote count — was not accepted," Knox said. "We will continue to insist on measures for a fair election, and we want everyone to vote, so our focus is ensuring that's possible."

The workers' union-backed website calls for changes to procedures in disciplining, dismissals and safety.

Unions are among the most effective mechanisms available for addressing massive economic inequalities. Congress should adopt labor law reforms to better protect workers' right to organize, starting with the widely popular Protecting the Right to Organize (PRO) Act. Among other things, the PRO Act would create the first serious monetary penalties for employers that retaliate against workers for unionizing.

Congress must also adequately fund the National Labor Relations Board (NLRB) so the agency can enforce labor law.

Many US workers say they want a union, but far too few have one. Right now, workers who've won recent union elections are inviting employers to meet them as equals and start bargaining union contracts.

Labor unions are highly correlated with safer conditions because they give workers a voice in setting workplace policies and the ability to engage management in addressing concerns without fear of retaliation.

The Black-led, multiracial committees that have led organizing drives at Amazon warehouses and the young women baristas leading breakthrough organizing victories at Starbucks are changing the public face of the labor movement in powerful and promising ways.

Two-thirds of union workers are women and/or workers of color.

In any company, the transparency and consistency of a union contract that sets wage rates, scheduled raises and procedures for promotions helps guard against forms of discriminatory bias that otherwise disadvantage women and workers of color.

Unionizing workers will continue to need extraordinary solidarity, persistence and public support in order to succeed. This is a moment of opportunity for all of us. Anyone ready to start reversing the worst economic inequalities the US has seen in almost a century can choose now to join and support workers who are organizing unions.

that memory is not a video recorder [but that] it’s a constructive activity that is in many ways accurate but prone to interesting errors and distortions. It’s the constructive side of memory that is most relevant to historians.

Is it the case then that our memories constantly change every time we access them?

That certainly can happen depending on how you recount a memory. What you emphasize. What you exaggerate. What you don’t talk about. All of those things will shape and sculpt the memory for future use. Certainly the potential is there.

Research on memory shows that the more distant in time the event, the more prone to inaccuracy the memory. There are several experiments when subjects recorded impressions of an event soon afterward, then a year later and then a few years later, and the memory changed.Yes. It’s not that the information is lost but, as the memory weakens, you become more prone to incorporating other kinds of information or mixing up elements of other events. This has been seen, for example, in the study of flashbulb memories. Where were you when Kennedy was shot? Where were you when you heard about 9/11?

Isn’t there a tendency to add details or information that may make the story more convincing or interesting later?Yes. That’s more a social function of memory. It may be that you draw on your general knowledge and probable information from your memory in a social context where there may be social demands that lead you distort the memory.

What are the different memory systems?

What is the difference between working memory and permanent memory?Working memory is really a temporary memory buffer where you hold onto information, manipulate information, use it, and it’s partly a gateway to long-term memory and also a buffer that you use when you’re retrieving information from long-term memory and that information temporarily resides in working memory, so to speak.

Your discussion of the testimony of White House Counsel John Dean about Watergate is illuminating. There was a perception that Dean had a photographic memory and he testified in rich detail about events. Yet later studies of White House tape recordings revealed that he was often inaccurate.

He was perceived because of all the detail with which he reported events and the great confidence to be something analogous to a human tape recorder. Yet there was interesting work done by psychologist Ulric Neisser who went back and analyzed what Dean said at the hearings as compared to available information on the White House taping system and basically found many and significant discrepancies between what Dean remembered and what was actually said. He usually had the gist and the meaning and overall significance right, but the exact details were often quite different in his memory than what actually was said.

That seems to get into the area of false memories and how they present problems in the legal system.We know from DNA exonerations of people wrongfully convicted of crimes that a large majority of those cases -- one of the more recent estimates is that in the first 250 cases of 2011 DNA exonerations, roughly 70 to 75 percent of those individuals were convicted on the basis of faulty eyewitness memory.

One of the interesting recent lines of research that my lab has been involved in over the past few years has been looking at similarities between what goes on between the brain and mind when we remember past events on the one hand and imagine events that might occur in the future or might have occurred in the past. What we have found, particularly with brain scanning studies, is that you get very similar brain networks coming online when you remember past events and imagine future events, for example. Many of the same brain regions or network of structures come online, and this has helped us understand more why, for example, imagining events that might have occurred can be so harmful to memory accuracy because when you imagine, you’re recruiting many of the same brain regions as accessed when you actually remember. So it’s not surprising that some of these imagined events can actually turn into false memories under the right circumstances.

One reasonably well accepted distinction involves episodic memory, the memory for personal experience; semantic memory, the memory for general knowledge; and procedural memory, the memory for skills and unconscious forms of memory.Those are three of the major kinds of memory and they all have different neural substrates.

One of the points from that Ross Perot study is that his supporters often misremembered what they felt like at the time he reported he had dropped out of the race. The nature of that misremembering depended on their state at the time they were remembering and what decisions they had made about Perot in the interim affected how they reconstructed their earlier memories.Again, that makes nicely the point that our current emotions and current appraisals of a situation can feed back into our reconstruction of the past and sometimes lead us to distort our memories so that they better support our current emotions and our current selves. We’re often using memories to justify what we currently know, believe and feel.

memory doesn’t work like a video camera or tape recorder.That is the main point. Our latest thinking on this is the idea that one of the major functions of memory is to support our ability to plan for the future, to imagine the future, and to use our past experiences in a flexible way to simulate different outcomes of events.

flexibility of memory is something that makes it useful to support this very important ability to run simulations of future events. But that very flexibility might be something that contributes to some of the memory distortion we talked about. That has been prominent in the last few years in my thinking about the constructive nature of memory.

The historian Daniel Aaron told his students “we remember what’s important.” What do you think of that comment?I think that generally holds true. Certainly, again, more important memories tend to be more significant with more emotional arousal and may elicit “deeper processing”, as we call it in cognitive psychology

The authors specifically studied trolling — the creation of highly provocative, often false information, with the hope of spreading it widely. The report says that “many mechanisms cause false information to gain acceptance, which in turn generate false beliefs that, once adopted by an individual, are highly resistant to correction.”

in recent weeks I was the target of a trolling campaign and saw exactly how it works. It started when an obscure website published a post titled “CNN host Fareed Zakaria calls for jihad rape of white women.” The story claimed that in my “private blog” I had urged the use of American women as “sex slaves” to depopulate the white race. The post further claimed that on my Twitter account, I had written the following line: “Every death of a white person brings tears of joy to my eyes.”

Disgusting. So much so that the item would collapse from its own weightlessness, right? Wrong. Here is what happened next: Hundreds of people began linking to it, tweeting and retweeting it, and adding their comments, which are too vulgar or racist to repeat. A few ultra-right-wing websites reprinted the story as fact. With each new cycle, the levels of hysteria rose, and people started demanding that I be fired, deported or killed. For a few days, the digital intimidation veered out into the real world. Some people called my house late one night and woke up and threatened my daughters, who are 7 and 12.

The people spreading this story were not interested in the facts; they were interested in feeding prejudice. The original story was cleverly written to provide conspiracy theorists with enough ammunition to ignore evidence. It claimed that I had taken down the post after a few hours when I realized it “receive[d] negative attention.” So, when the occasional debunker would point out that there was no evidence of the post anywhere, it made little difference. When confronted with evidence that the story was utterly false, it only convinced many that there was a conspiracy and coverup.

conversations on Facebook are somewhat more civil, because people generally have to reveal their identities. But on Twitter and in other places — the online comments section of The Post, for example — people can be anonymous or have pseudonyms. And that is where bile and venom flow freely.

an experiment performed by two psychologists in 1970. They divided students into two groups based on their answers to a questionnaire: high prejudice and low prejudice. Each group was told to discuss controversial issues such as school busing and integrated housing. Then the questions were asked again. “The surveys revealed a striking pattern,” Kolbert noted. “Simply by talking to one another, the bigoted students had become more bigoted and the tolerant more tolerant.”

This “group polarization” is now taking place at hyper speed, around the world. It is how radicalization happens and extremism spreads.

Here is what happened next: Hundreds of people began linking to it, tweeting and retweeting it, and adding their comments, which are too vulgar or racist to repeat. A few ultra-right-wing websites reprinted the story as fact. With each new cycle, the levels of hysteria rose, and people started demanding that I be fired, deported or killed. For a few days, the digital intimidation veered out into the real world. Some people called my house late one night and woke up and threatened my daughters, who are 7 and 12.

The people spreading this story were not interested in the facts; they were interested in feeding prejudice. The original story was cleverly written to provide conspiracy theorists with enough ammunition to ignore evidence. It claimed that I had taken down the post after a few hours when I realized it “receive[d] negative attention.”

an experiment performed by two psychologists in 1970. They divided students into two groups based on their answers to a questionnaire: high prejudice and low prejudice. Each group was told to discuss controversial issues such as school busing and integrated housing. Then the questions were asked again. “The surveys revealed a striking pattern,” Kolbert noted. “Simply by talking to one another, the bigoted students had become more bigoted and the tolerant more tolerant.” This “group polarization” is now taking place at hyper speed, around the world. It is how radicalization happens and extremism spreads.