Who You Are on Facebook Is Probably Pretty Much Who You Are - Megan Garber - Technology... - 3 views
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, Dr. Sam Gosling and his colleagues first asked participants to complete the Ten Item Personality Inventory, which asked them to assess the extent to which factors like extroversion, anxiety, and calmness applied to them. The researchers used the results of those surveys to assess the participants according to the big five personality traits: openness, conscientiousness, extroversion, agreeableness, and neuroticism. They then compared those findings to the information represented in participants' Facebook profiles
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What the researchers found was a big correlation between the personalities represented on Facebook and the personalities suggested by the test. The extroverts had more Facebook friends than the introverts; those who were open to new people and experiences in the physical world replicated that tendency in the digital. "The study determined that online social networks are not an escape from reality," RWW's Alicia Eler put it, "but rather a microcosm of peoples' larger social worlds and an extension of offline behaviors."