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Harris takes a different path from those that have come before. Instead of a broad investigation into the effects on constant connectivity on human behaviour, Harris looks at a very specific demographic: people born before 1985, or the very opposite of the “millennial” demographic coveted by advertisers and targeted by new media outlets.

It was neither better nor worse than the world we live in today. Like technology, it just was.

That means being able to notice things like the reduction of interactions to numbers, and how that translates into quantifications of human worth. “I think it has to do with this notion of online accountability. That is, noticing that you actually count seems to be related to a sense of self worth,” he says over the phone from Toronto, where he is based. “So it’s like if a tweet gets retweeted a couple of hundred times, that must mean that my thoughts are worthy. If my Facebook photo is ‘liked,’ that must mean I am good looking. One of the things that concerns me about a media diet that is overly online, is that we lose the ability to decide for ourselves what we think about who we are.” +

The researchers - Peera Wongupparaj, Veena Kumari and Robin Morris at Kings College London - did not themselves ask anyone to sit an IQ test, but they analysed data from 405 previous studies. Altogether, they harvested IQ test data from more than 200,000 participants, captured over 64 years and from 48 countries. Focusing on one part of the IQ test, the Raven's Progressive Matrices, they found that on average intelligence has risen the equivalent of 20 IQ points since 1950. IQ tests are designed to ensure that the average result is always 100, so this is a significant jump.

Everett, who this past fall became the chairman of the Department of Languages, Literature, and Cultures at Illinois State University, has been publishing academic books and papers on the Pirahã (pronounced pee-da-HAN) for more than twenty-five years. But his work remained relatively obscure until early in 2005, when he posted on his Web site an article titled “Cultural Constraints on Grammar and Cognition in Pirahã,” which was published that fall in the journal Cultural Anthropology. The article described the extreme simplicity of the tribe’s living conditions and culture. The Pirahã, Everett wrote, have no numbers, no fixed color terms, no perfect tense, no deep memory, no tradition of art or drawing, and no words for “all,” “each,” “every,” “most,” or “few”—terms of quantification believed by some linguists to be among the common building blocks of human cognition. Everett’s most explosive claim, however, was that Pirahã displays no evidence of recursion, a linguistic operation that consists of inserting one phrase inside another of the same type, as when a speaker combines discrete thoughts (“the man is walking down the street,” “the man is wearing a top hat”) into a single sentence (“The man who is wearing a top hat is walking down the street”). Noam Chomsky, the influential linguistic theorist, has recently revised his theory of universal grammar, arguing that recursion is the cornerstone of all languages, and is possible because of a uniquely human cognitive ability. Steven Pinker, the Harvard cognitive scientist, calls Everett’s paper “a bomb thrown into the party.”

TWO of our most vital industries, health care and education, have become increasingly subjected to metrics and measurements. Of course, we need to hold professionals accountable. But the focus on numbers has gone too far. We’re hitting the targets, but missing the point.

The air of machine precision casts doubt on what our eyes—or the eyes of referees—can process. As viewers, they argue, our instinct is to assume that all forms of assistance are equally effective, or that they do what they claim in the first place. But what we see on television is usually just a representation, or a calculated guess, based on thermal imaging, sound, or the work of cameras tracking an object’s velocity through air.