Five Ways to Ethically Manage a Brand's Online Reputation | Amy Hayes - 1 views
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businesses now compete in "a new marketplace reality in which people buy products, take jobs, and make investments based primarily on their trust, admiration and appreciation for the companies and institutions that stand behind them."
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What once was built on direct, personal interaction is now largely developed via a series of online and often anonymous interactions.
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there is now a cottage industry of enterprising individuals who are looking to make a quick buck by posting fake reviews, comments and stories about a brand or its competitors.
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All of this has resulted in a degradation of consumer trust.
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Improve Search Traffic and Ranking with Dynamic Content
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Volume also plays a critical role in Google's algorithms, so a steady stream of fresh content about a brand will be rewarded with higher search results.
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Embrace Negative Feedback
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Brands should have full transparency about any incentives offered in exchange for someone to leave feedback in a public forum.
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But remember, fraud prevention is more than watching for fake reviews; it's also means pledging to leave all content untouched -- both the good and the bad.
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A thoughtful article plenty of advisable ways to boost your online reputation. Transparency is key but trust is first and foremost. In this sense, fraud prevention plays an important role, not only by deleting fake comments but also by leaving untouched both good and bad comments.
