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perezmv

Clear Channel built iHeartRadio into massive streaming radio service - 0 views

  • Pandora continues to grow with 250 million registered users
  • There are one billion FM radios in the US and 160 million smartphones and 160 million PCs, so it’s still a subset of the FM marketplace.
  • Pittman doesn’t believe streaming hours will overtake traditional radio in his lifetime.
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  • “Music collections always replace each other and radio always tends to be yet another choice,” he says. “Satellite didn’t kill FM. AM didn’t kill FM. (Streaming music) one more choice and one more device you can listen to the radio on.”
  • digital is an important growth area for the business, even if the $17 billion or so that advertisers spend on radio each year is slow to move over to the Web.
  • In 2012, Clear Channel made strange bedfellows when it joined forces with Pandora to lobby Congress to lower the rates their services were required to pay artists to stream their music online. The companies eventually backed down from that effort in order to focus on a different political tact.
  • Online, people “tend to have a favorite and then they bounce around a couple different services,”
perezmv

Pandora takes aim at local radio advertisers : Business - 1 views

  • In March, Pandora hired local sales staff in St. Louis as part of its strategy to court local advertisers, and it’s had success out of the gate landing customers. Don Brown Chevrolet, Barnes-Jewish Hospital, St. Louis University and Panera Bread Co. are just a few of the advertisers that have booked ads on Pandora so far this year.
  • It’s spent the past two years expanding its sales staff nationwide.
  • Its regional sales staff of 60 employees nationwide is growing, and Pandora plans on ultimately having an office in each of the top 50 radio markets.
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  • “Radio is a very unusual media form in that most of its revenue comes from the local market,” said Rich Tullo, director of research at New York brokerage Albert Fried & Co. “The ad rates are higher because it’s local. Ultimately, it will take dollars away from other radio stations.”
  • 72.7 million active monthly users.
  • For those who listen to Pandora on their smartphones or laptops, they’re prompted to enter their ZIP code, year of birth and gender. Users can select the artists’ music they want to hear, and Pandora adds similar music.
  • “We have one-fourth the number of ad units that a traditional FM station has, so your ad will stand out more,”
  • Pandora has yet to post an annual profit.
  • has more than 70 percent market share in the U.S. Internet music segment,
  • St. Louis radio station managers say they haven’t seen a decline in their ad revenue since Pandora entered the market, but they’re watching the new competitor closely.
kahn_artist

Beyond Google: How do students conduct academic research? | Head | First Monday - 1 views

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    A study on how modern students conduct academic research
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