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Katherine Leary Alsdorf established the Center for Faith and Work in 2003. Prior to this role, Katherine worked for 20 years in high tech, both in New York and California. She served as President and CEO of Pensare, Inc., an online management education startup in Los Altos, CA. Prior to that she was President and CEO of One Touch Systems, Inc., a corporate communications hardware/software company, in San Jose, CA. In the early 90s she was President of Private Satellite Network in New York. She has also worked in numerous consulting, sales, and marketing roles primarily in the technology sector. 

Social media is attractive to small businesses because of its perceived price. You can set up a new blog, fan page, video site, and Twitter account without paying a dime. There’s no expensive software, or costly media buys. However, even though there’s a low price tag to enter the game, social media is far from free. It requires time, energy, and effort. It’s a never-ending commitment to create interesting content, listen to conversations, and respond.