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The Whuffie Factor is a breakthrough book, providing the strategic map and specific tactics for success in the lucrative, but strange and elusive world of online communities. As Tara Hunt has found, online success comes from building a community and being part of it - not by pushing a product or service. If you want to learn the secret sauce behind Facebook, Twitter, or YouTube, you have to use them until you love them.

The number of U.S. school librarians has greatly diminished despite advocacy efforts on the local and national level. This case study investigated the factors that led governing board members in a mid-size urban high school district to retain certified school librarian positions despite a major economic crisis.

Fascinating talk on the drag factor of copyright on the entertainment industry, and exactly where and how the authorities got it wrong.

"The rise of e-books is one factor affecting book buying"

"Prior knowledge is an essential part of the meaning making negotiated between interlocutors. In classrooms, too, students' prior knowledge is a key factor in students overall achievement and performances. Most often, those lacking this kind of knowledge always lag behind the rest. There are actually several ways teachers can determine how much prior knowledge students have in store before debuting a discussion or a lesson. The visual below created by Mia from anethicalisland outlines some very practical ways that you can use in your class to check for students' previous knowledge. Check it out"

"Although most students have always included college education into their plans for future, they are still not prepared for the application process when it becomes part of their reality. Admissions boards consider many factors when they form the list of admitted candidates, so it's difficult for you to understand how to meet their expectations. "

Using unique data about how a diverse group of young adults looks for and evaluates Web content, our paper makes contributions to existing literature by highlighting factors beyond site features in how users assess credibility.

Sin ningún género de dudas se puede afirmar que las bibliotecas están siendo uno de los motores fundamentales de impulso del libro electrónico en aquellos países que antes han iniciado la carrera digital del libro electrónico, y han sido muchas las bibliotecas que han respondido positiva y rápidamente a este cambio de expectativas. Uno de los factores clave es la evidencia de un crecimiento exponencial en los hábitos y actitudes de lectura en dispositivos electrónicos móviles, convirtiéndose de este modo las pantallas en interfaces privilegiadas de lectura y aprendizaje [Shen 2011]; junto a nuevos entornos de aprendizaje apoyados en la tecnología, a través de sistemas de e-learning en los que las nuevas tecnologías convierten a la biblioteca en uno de los ejes de consulta de los usuarios, en los que cobra cada vez más importancia la disponibilidad, flexibilidad y movilidad de la información a través de conexiones, redes e intercambios como elementos esenciales del sistema de aprendizaje.

Important summary of how social media works for youth and adults, and how five properties and three dynamics have a systematic affect that we all must deal with.

Diigo in education

A great overview of Lance's research into the effectiveness of libraries.  He answers the question: Do school libraries or librarians make a difference?  His answer (A HUGE YES!) is back by 14 years of remarkable research.  The point is proved.  But this information remains unknown to many principals and superintendents.  Anyone interested in 21st century teaching and learning will find this interview fascinating.