Takuya Group

Hampshire, UK – 5th August 2008: A new analysis of the global mobile payments opportunity forecasts that 2.1bn mobile subscribers will "pay by mobile" for digital goods downloaded to their mobile phones by 2013. Juniper Research defines digital goods as music (ringtones and full tracks), tickets, TV, user-generated content, infotainment and games – in fact any content bought by phone and delivered to the phone.

• Users are forecast to make at least two payment transactions per month for digital goods by 2013• Nearly half of all mobile phone users will have bought digital goods at least once with their phones by 2013 • The two leading regions (Western Europe and Far East & China) will account for over 50% of the total digital goods gross transaction market value by 2013.

In the 2006 survey only 38 per cent of teens used their handset to listen to music; now 71 per cent of teenagers are using their mobiles as a portable mp3 player. 80 percent of teens in Singapore, Italy and Austria listened to music in this way, though teens in Japan and Finland listen to music on their mobiles the least.

Teens are now using their mobiles to simultaneously access information, communicate and have fun. The teen mobile phone market is competitive and lucrative; but it is clear that by developing phones that deliver an engaging user experience across applications, such as texting, listening to mp3s and playing games, mobile brands can attract a new teen audience to their devices.

Worldwide sales of mobile phones reached 294.3 million units in the first quarter of 2008, a 13.6 per cent increase over the first quarter of 2007, according to Gartner, Inc.  Sales of mobile phones in Western Europe decreased 16.4 per cent from the first quarter of 2007, the first decline in this region since Gartner began tracking the mobile devices market in 2001.

"Android is for the masses, iPhone for the rich".

t "we will definitely see a lot of location-aware and social-networking applications, that will try to be the social app for Android.

What the advertiser failed to recognize, Chernin said, is that the MySpace homepage has as many viewers every day as the SuperBowl has once a year. (Of course, there’s a good argument that MySpace visitors aren’t quite as engaged with the content as SuperBowl viewers are.)

Mobile is attractive because of its scale. It “is by far the most penetrated device on earth,” he said. “So it’s this enormous distribution platform, but by definition you’re not going to be watching two-hour movies. It’s going to be interesting to see people develop uniquely mobile content.” It will take the medium a long time to develop, he said and predicted that in two years, the industry will still be trying to figure mobile out.

　「デコドーガ」は、携帯電話で撮影した動画や静止画にフレーム合成、BGM挿入、テロップ挿入などの編集、加工を行い、オリジナル動画を作成することができるアプリケーションです。編集、加工後の動画は携帯電話等で再生することができ、「モバゲータウン」では制作した動画を日記に掲載することができます。

The objective of Android -- as with Google's participation in the US government spectrum auction earlier this year -- is to move the entire mobile industry forward by opening it up. If Google succeeds, on the shoulders of the iPhone's early success, it will benefit consumers and, ultimately, Google.

More than any other single event the launch of the iPhone last year catalyzed the mobile market, which had been in state of sleepy evolution for years. But the Apple device kicked everyone in the rear and kicked the market into high gear. We can effectively date the mobile internet like this: "BI" and "AI" (before iPhone, after iPhone).

I should mention that mobile search has been growing quite a bit, and of course you may have heard about our partnership that we've launched in this past quarter with NTT DoCoMo in Japan. Japan is a very strong market for mobile search because of the devices, because of the culture it is just a really tremendous environment. People do many, many mobile searches. We have a robust advertising market there for mobile search. We are certainly optimistic that many of these advances which may initiate in Japan will carry over to the rest of the world as the devices and culture catch up.

1) Best locally relevant results served globally.2) Keep it simple.3) No manual intervention.

という関係が成り立つとすると、多額の宣伝費をかけて「メガヒット」で分子を大きくするビジネスは、もう限界がみえており、ウェブとともに滅亡する恐竜だ。今後のコンテンツ産業のフロンティアは、iグーグルやアマゾンの「おすすめ」のように分母を小さくし、個人化することだろう。こうした産業を発展させるには、個人情報保護法を廃止する必要がある。

さて、ここまで個人ユーザーの視点でiPhoneを語ってきたが、最後にちょっとビジネスの視点から。まぁ日本は一旦この状況(コンテンツまで含めてガラパゴス最適化)が出来上がってしまったので動きはほとんどないと思うのだが、諸外国でどういう動きになってゆくのかが興味深い。特にUS。やっぱPCサイトをモバイル環境で使うのって使いにくくね？　ということにユーザーも提供者側も気づいて各国それぞれのモバイルサイト潮流が勃興するのか、それともPCサイトでいいじゃない！としてPCサイトの表示能力でしのぎを削る戦いに入って行くのか。

In other comments, Schmidt reiterated his belief that advertising on mobile devices eventually will emerge as Google's biggest source of profits. The company hopes to be in a better position to deliver ads to people on the go during the second half of this year when it's scheduled to unveil its new mobile software package, "Android."

According to the Pew Internet and Americal life product and their recently released study, mobile phones will be the primary way people will get online by the year 2020.

例えば「アメリカン・アイドル」があれだけ社会現象になるのは、自分たちで投票することでスターをつくりあげるという、一種のクリエーション・プロセスへの参加感があるからだと思う。

日本でも、ケータイだけで書いた「ケータイ小説」が人気だそうだが、できた小説が「大人」から見てどういうクオリティか、というのはここでは問題ではないのだ。クリエイトすること、それをいかにやりやすく、面白く、なるべく多くの人にできるようにするか、それをどうやって「ねぇ、ママ、見て見て」ができるようにするか。それがポイントのような気がする。

豊かな時代に育っていない私には、今ひとつ実感がなかったのだが、一足先に飽食の時代になっているアメリカの、その中でも最先端のシリコンバレーのWeb2.0系の連中の熱狂をここ数日見ていて、なんだかわかった気がした。SNSやブログ・ウィジェットなどの個別の話だけではない。Web2.0という、一種の新しい社会プロセス、新しいビジネスモデル、新しいビッグなもの、新しい考え方、既存の大企業や著作権ロビーや権力に対してバランス勢力となるような、新しい潮流や新しいコミュニティを自分たちの手で作り上げること、大きくすること。これまでよりも一桁少ないお金で起業する小型アントレプレナー、しこしことソフトウェアを書いているコード・モンキーくんたち、自分のポッドキャストを始めた14歳の少年、そういう子供を育てている親、SNSをなんとか継続可能な商売にしようとしているビジネスマン、皆それぞれの立場で「アメリカンアイドルの投票者」として、プロセスに参加している、何かを作り上げている。これまで自分一人の力では手の届かなかったものに、なんらか力を及ぼせる、その手ごたえがある。彼らはそれに熱狂しているのだ。

In 2008 there were almost 162 million smartphones sold, surpassing notebook sales for the first time.

By 2013 almost four in every 10 handsets sold worldwide will be a smartphone.

Analysts at Informa Telecoms & Media are predicting that sales of phones using Google's Android operating system will outpace Apple's by 2012.

any companies need to implement mobile sales force automation solutions so I see services like SoonR for small and medium companies becoming more and more important. 2009 will be a breakthrough year for these kind of services.

Many companies need to implement mobile sales force automation solutions so I see services like SoonR for small and medium companies becoming more and more important. 2009 will be a breakthrough year for these kind of services.

mobile SEO services and mobile search marketing will become as important for brands as their internet SEO.

、不況が原因でLTEのグローバル展開が遅行するといったシナリオはあまりないんじゃないか、と考えています。むしろネガティブではなく、ポジティブに動く要因となる可能性すらあるのです。

ネクスト・ビリオン市場は、インターネットやメディアの成熟度が低いですから、そういう意味では“モバイル”の新しいサービスが、古いメディアやビジネスモデルと競合しにくい。日本市場のような段階的な進化ではなく、（サービスやアプリケーションが）「順番とばし」で普及していくことも考えられますね。

I think this is the beginning of true "always-connected" life-style, which people in this industry have been talking about several years but was not be able to achieve. Apple came into this wireless market in 2007, and suddenly became the leader by enabling this new life-style with iPhone and App Store.

　ケータイの今後の進化について辻村氏は、「一言でいうとインターネットのケータイ化」と表現する。

進化の方向性として、「ブロードバンド化」と「リアルとサイバーの融合」、「グローバル化」の3つの軸を示す。

2010年度にLTEを入れたいと考えている。そのとき、手のひらサイズのコンピュータが、FTTHと同じくらいの速度になる

he European Commission today outlined the main steps that Europe has to take to respond to the next wave of the Information Revolution that will intensify in the coming years due to trends such as social networking, the decisive shift to on-line business services, nomadic services based on GPS and mobile TV and the growth of smart tags. The report shows that Europe is well placed to exploit these trends because of its policies to support open and pro-competitive telecom networks as well as privacy and security.

Web 3.0 means seamless 'anytime, anywhere' business, entertainment and social networking over fast reliable and secure networks

The index shows that Sweden and the Netherlands are clear leaders in the EU, thanks to a competition-friendly environment and skilled citizens and businesses that can use advanced services.