Taking social networks abroad - Why MySpace and Facebook are failing in Japan - 0 views
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Perhaps an even bigger problem is that both Facebook and MySpace fail to offer an optimized version for Japanese handsets. Millions of Japanese are accustomed to using one thumb, a dialpad and a jog dial on their phones when accessing the web during their commutes to school and work. In this country, the mobile web is bigger than the PC web.
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Offering a country-specific version before a local copycat beats you to it is an obvious key factor for success, and not only in Japan.
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Practical experience from the Japanese web industry has shown that partnering up with a local company is the best way to diminish these dangers
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