“If it’s easy to remember, it’s easier to participate,” he said.
The New Metrics: Clues for making sense of sustainability ratings | GreenBiz.com - 0 views
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Oudghin showed examples of the remarkable transparency of some publicly traded companies, such as Nike, where anyone can check up on the details of pretty much every Nike supplier.
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“How would we recognize a truly sustainable business if we saw one?”
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What Is Backcasting? | The Natural Step - 1 views
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Thanks for the refresher. This is how I use it when teaching TNS to clients, and I'd like to understand what the principles would be for personal susty (the equivalent of 'decrease use of synthetic chemicals that persist in nature'). Know what I mean? Can we invent those principles??? :) The makings of a super cool idea . . .
How to follow the paths of sustainability trailblazers | GreenBiz.com - 1 views
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Collaboration is key," Polman said, "The issues are simply too big to go it alone.
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about collaboration at new scales.
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The secret is to begin, to move forward despite the uncertainty and to become comfortable with much greater transparency and collaboration, so that we can bravely lead for a new order of things,"
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The Green Issue - Why Isn't the Brain Green? - NYTimes.com - 0 views
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rames are just one way to nudge people by using sophisticated messages, mined from decision-science research, that resonate with particular audiences or that take advantage of our cognitive biases (like informing us that an urgent operation has an 80 percent survival rate).
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Nudges, more broadly, structure choices so that our natural cognitive shortcomings don’t make us err. Ideally, nudges direct us, gently, toward actions that are in our long-term interest, like an automated retirement savings plan that circumvents our typical inertia.
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Whatever you design as the most cost-effective or technologically feasible solution might not be palatable to the end users or might encounter political oppositions,”
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