Forecast Optimistic For Upcoming Summer Travel
SpringHill Suites Annual Survey reveals how Americans are gearing up for travel
PR Newswire
BETHESDA, Md., May 10, 2012
BETHESDA, Md., May 10, 2012 /PRNewswire/ -- Summer is around the corner, and Americans are busy researching destinations, booking hotels and looking forward to that big annual getaway. Optimism is high, and according to SpringHill Suites Third Annual Vacation Attitude Survey conducted by TNS, 92 percent of Americans will hop into cars, planes, buses and boats in the upcoming months to spend quality time with loved ones.
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Although the tradition of summer vacation remains a constant, planning methods and timing have evolved, aided by social networks and new booking websites that make travel faster, easier and more entertaining. In today's fast-paced society, people have transformed the way they plan and how they take vacation.
"The American traveler is resilient, and people need their cherished summer break, whether they are going near or far," said Callette Nielsen, vice president and global brand manager for SpringHill Suites. "People's expectations are the same, yet how and when they book has changed tremendously."
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