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These inconsistent experiences frustrate consumers, who see each brand as a single entity. They don’t know or care that there are different teams putting together the advertising, working in the call centre, and looking after the mobile app. They want a consistent experience from each of these touchpoints. Increasingly, they demand a seamless and connected experience that uses the mobile phone as the hub of communication. Financial firms, especially, face competitive threats from digital disruptors such as Google, PayPal, Apple, and South Africa’s Snapscan.

Unlike a multi-channel approach, mobile should not be viewed as a silo by a brand that is committed to omni-channel experiences. With a sound mobile strategy integrated into an omni-channel approach, brands can use push messages effectively within their apps to send personalised messages to customers if they have their permission.

South African payments startup SnapScan is today announcing its first major update since its QR code payments feature was popularised in 2013. The new payment channel, called SnapBeacons, is meant to provide users a frictionless alternative solution to pay for stuff. Instead of just being able to pay by scanning a QR code, SnapScan customers can now simply tap a button in the app to initiate the transaction via Bluetooth. A message on the customer’s phone will alert them when the option is available.

South African payments startup SnapScan is today announcing its first major update since its QR code payments feature was popularised in 2013. The new payment channel, called SnapBeacons, is meant to provide users a frictionless alternative solution to pay for stuff.

Instead of just being able to pay by scanning a QR code, SnapScan customers can now simply tap a button in the app to initiate the transaction via Bluetooth.

Founded in 2004, Mukuru has established a powerful brand affinity with customers built on trust, reliability, and local engagement. The company has grown to operate over 90 remittance corridors, enabling more than 5 million individuals to receive funds to cover living expenses, school fees, medical expenses, and utility bills. Mukuru is supported by world-class regulatory and compliance systems, highly scalable technology architecture, and a comprehensive sales and distribution network.

Fawry offers a convenient and reliable way to pay bills and other services  in multiple channels (online, using ATMs , mobile wallets and retail points)Fawry’s network of retailers includes small groceries, pharmacies and stationaries, and post-offices, all equipped with point-of-sale machines – the same ones used for credit card payments.

Based on its own-patented technology, that is fully compliant with international security standards of the ISA 27001 and PA DSS certifications, Fawry performs more than 3 million financial operations daily.Fawry services for businesses include collection services, customer acquisition, electronic cash, payment facilitation, and business-to-business collection centers.

Fawry is the Leading Egyptian Digital Transformation & E-Payments Platform, offering financial services to consumers and businesses through more than 194,000 locations and a variety of channels.Fawry offers a convenient and reliable way to pay bills and other services  in multiple channels (online, using ATMs , mobile wallets and retail points)Fawry’s network of retailers includes small groceries, pharmacies and stationaries, and post-offices, all equipped with point-of-sale machines – the same ones used for credit card payments.

our solution is based on high technology and based on Service Oriented Architecture (SOA) standard. We are highly available and our system is scalable as it can carry huge numbers of transactions. We are now certifying for the Payment Application Data Security Standard (PA-DSS) for security development and we’re following the standards of the Interactive Financial Exchange (IFX), ISO27001 and other different standards related to technology and security. Our solution is based on applying the latest technology, following the latest standards and being reliable. Moreover we allow easy access through more channels than competition to satisfy our customers’ needs. Also we’re covering more sectors and providing more services than our rivals.

Fawry is an Egyptian company that started in 2009 with the purpose of offering electronic payment services through several payment channels. The service started at banks and a big network of outlets all over the republic as well as Egypt post.

Fawry is an Egyptian company that started in 2009 with the purpose of offering electronic payment services through several payment channels. The service started at banks and a big network of outlets all over the republic as well as Egypt post.1 Now we are covering about 60 types of bills, where we cover the telecommunications sector and lately we covered all electrical companies in the country and some water companies. We also offer our services at universities and syndicates. Adding to that, users can now buy their airline tickets through us.

Fawry is a pioneering Electronic Payment Network, offering financial services to consumers and businesses

Fawry is a pioneering Electronic Payment Network, offering financial services to consumers and businesses through more than 65 thousand locations and a variety of channels. It offers a convenient and reliable way to pay bills and other services in multiple channels (online, using ATMs , mobile wallets and retail points)The company'snetwork of retailers includes small groceries, pharmacies and stationaries, and post-offices, all equipped with point-of-sale machines – the same ones used for credit card payments.

PROMOTE Find the most effective channel for your niche In consideration of some financial constraints, fintech companies must distribute their content in the channel where they’ll reach their target audience – and this may not necessarily be the most popular channel. For example, Facebook may have 2.3 billion active users but most of your customers might be a certain type of professional who mostly hang out on LinkedIn, then that may be the best channel for you. Some fintech companies find traction in Reddit, while others are big on Telegram. Find an online space where most of your customers go to seek solutions and tailor your content to reach them.

A study shows that 80% of decision makers prefer to gather information about a company via articles than make their purchase decisions based on advertisement and marketing materials. It’s clear. The most effective marketing strategy used by fintech companies is content marketing. By allocating significant efforts in creating, publishing and distributing digital content tailored to a specific market or audience, customers, as well as bottom line, are served well.

Most fintech companies get the biggest bunch of their sales from the internet. This is because the first thing people do when they need to find out more information about a finance product or service is to search for solution providers online. For this reason, every fintech company needs to have a robust online presence. When buyers start researching, their first aim is to gather information. They don’t necessarily focus on your marketing materials because there are lots of adverts on the internet, which aren’t always reliable

Fawry Banking and Payment Technology Services- a joint venture between HSBC, Arab African International Bank, Bank of Alexandria, EFG Hermes, Raya Holding and Fawry management)- is an electronic bill payment and presentment (EBPP) network that enables the Egyptian public to conveniently and securely pay their bills and topup their mobile phones through the various electronic channels available at banks and a network of retailers.

A consortium of international financial investors comprising the Egyptian-American Enterprise Fund (“EAEF”), Helios Investment Partners (“Helios”, acting on behalf of funds it advises) and the MENA Long-Term Value Fund (“MENA LTV”) (together, the “Consortium”) today announced it has acquired a majority stake in Fawry, the leading electronic bill presentment and payment platform in Egypt at a purchase price valuing the company at EGP 773 million, approximately US$ 100 million.Headquartered in Cairo, Fawry provides users with a secure electronic bill presentment and payment services solution, connecting consumers, merchants, governments and financial institutions on a consolidated gateway that is accessible through multiple channels, including Point of Sale (POS) machines, ATMs, post offices, online and through mobile wallets.  Since its establishment in 2009, Fawry has been at the forefront of electronic payments in Egypt, providing pioneering, innovative and convenient payment solutions to its customers. The company today processes over one million transactions a day and operates a network of over 50,000 collection points in 300 cities and suburbs across the country.

Fawry Insurance Brokerage partners with AIG Egypt Insurance Company to launch the digital insurance policy “Qershak el Abyad” through 166,500 Fawry outlets and e-wallets, allowing the insurance policy for more than 30 million Egyptian Fawry users throughout Egypt. The policy provides 75k EGP insurance coverage upon accidents of the candidate, with a monthly premium starting at 10 EGP.

The Financial Regulatory Authority agrees on delivering "Qershak el Abyad" insurance policy through e-channels - Fawry

“Fawry Insurance Brokerage, a subsidiary of Fawry, will play a genuine role in marketing and selling the insurance policies of “Qershak el Abyad” program to millions of Egyptians and payments will be available through more than 166,500 Fawry machines and through e-wallets, so that customers will receive their policies electronically on mobile phones easily, this in cooperation with AIG Egypt Insurance Company, in a step that enhances financial inclusion in Egypt according to the plans and directives of the Egyptian government.”

Fawry is yet to announce the results for fourth quarter of 2020 but for the first nine months of last year, the company made about $57 million (EGP 892.7 million) in revenue, an 45.2 percent increase year-on-year basis. For the same period, it doubled its net profit (on a YoY basis) to $7.5 million (EGP 119 million). The company has been witnessing decent growth over the last few years but it seems that Covid-19 has accelerated it even further.

Fawry is a pioneering Electronic Payment Network, offering financial services to consumers and businesses through more than 65 thousand locations and a variety of channels. It offers a convenient and reliable way to pay bills and other services in multiple channels (online, using ATMs , mobile wallets and retail points) The company's network of retailers includes small groceries, pharmacies and stationaries, and post-offices, all equipped with point-of-sale machines – the same ones used for credit card payments

The early-stage fintechs in the Inclusive Fintech 50 sample are increasing their use of digital acquisition channels, such as Facebook, to market their products. Qualitative findings point to an increased use of targeted social media campaigns, webinars, and other online marketing strategies such as email campaigns or WhatsApp chat room for clients — indicating that these channels are cheaper than TV and print media and likely more effective.

In Egypt, we have two customer segments; first is the bank population where we offer our services through banking channels, including services that allow people to pay their bills, their bus and airline tickets. Then we do the same exactly for the unbanked or the under-banked where you go to an agent and there you make the payment either in cash or electronically. These are the two main customer segments and probably they are mainly in the age group between 20 to 40.

With international travel facing continued uncertainty amid the global Covid-19 pandemic, remittances on the African continent are moving from informal channels requiring travel and in-person contact to formal channels. The weakening of informal remittance practices has contributed to accelerated growth in the formal remittance sector, including for ECP portfolio company Mukuru.

The 2008 financial crisis has generated a confidence loss among financial institutions (banks), businesses, and customers. This erosion of trust is getting worse over time because of the financial services offered by their banks that have been deemed to be outdated by the clients. In our century, the march of technology, internet connectivity, and digital connectivity toward financial institutions are inevitable. This economic downturn leads financial institutions to turn to technology in order to improve their services vis-a-vis the clients, and prevent the spread of this trust crisis. In many financial service organizations, technology has moved from the back offices to the front. The industry has become the world’s most digitized one according to Strategy & Analysis; they say that 60 percent of all retail banking transactions now are done online. In Europe, more than 47 percent of ultra-high-net-worth individuals use Facebook and more than 40 percent of high-net-worth individuals under the age of 50 view social media as an important channel for communicating with their bank, according to a recent study by Assetinum. Similarly, a recent Deutsche Bank study finds that more than 33 percent of all new banking business with customers between the ages of 16 and 39 is conducted fully on the Web. Among these younger clients, online channels (including social media) have become one of the most important information sources for investment decisions

awry collaborated with banks in many other products where direct integration, SaaS or hybrid models were being used to offer products  to both bank customers and Fawry customers.

Fawry is Egypt’s first and largest electronic payment network established in 2008, offering financial services to consumers and businesses through a variety of channels nationwide, Fawry services include but are not limited to electronic bill presentment and payment, alternative digital payments, omnichannel acceptance, supply chain payments, agent banking services, digital SME lending and other varieties of digital solutions for banks, billers and merchants.

Fawry now supports millions of transactions daily for consumers and business through more than 90,000 locations (including groceries, pharmacies, stationaries and post offices), as well as through multiple alternative channels, including online, ATMs, and mobile wallets. The company’s client base and service offerings continue to expand, leading to rapid data growth. Abbas comments: "Our data has doubled in just the last eight months, and we expect it to grow even faster in the years to come.”

The technology offers data compression and deduplication features that enable Fawry to boost utilization of storage resources. Abbas adds: “IBM FlashSystem A9000R offers much greater performance than our previous storage platform, meaning that we get both optimized data economics and short response times. We were able to achieve a seamless migration to the new platform with zero downtime.”

Each day, Fawry processes 2 million financial transactions, giving Egyptians an easy, secure payment alternative to the complex, time-consuming procedures that are the norm. To help grow customer satisfaction and speed the roll-out of new services, Fawry deployed IBM® Storage, IBM Db2® and Oracle database on IBM Power Systems™ solutions.