Are Location-Based Services All Hype? - 0 views
A survey of 'young social' and 'professional' users of location-based services in the U... - 0 views
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"The objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on over 1200 respondents, filtered and segmented into three demographic groups who are typically early adopters of new technology. There were positive attitudes towards a range of LBS, with the major exception being location-based advertising. There were mixed views towards location-based gaming and safety camera information. There were low levels of awareness of many services. The levels of use were typically under 20% for all types of LBS. "
The New Journalist in the Age of Social Media - 0 views
Location as Platform: O'Reilly Where 2.0 Conference Puts Location to Work - 0 views
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"The Where 2.0 program navigated along the three tracks of mobile innovations, mapping for consumers, and local opportunities and models. Participants explored topics such as the map as an information ecology, the new meaning of mapping, government's role as a clearinghouse for data, open source mapping, local data, local search, augmented reality, location sharing, mobile cloud, game mechanics, and web vs. native apps."
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