Group items tagged

Virtual Graffiti consists of virtual objects and/or digital messages, images, multimedia or other annotations or graphics applied to public locations, landmarks or surfaces such as walls, train stations, bridges, etc. Virtual Graffiti applications utilize Virtual Reality and Ubiquitous Computing to anchor Virtual Graffiti to physical landmarks or objects in the real world

"Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale with geo-targeted media. The market is quite nascent, with only a few million consumers using geo-location apps monthly. Marketers need to know what audiences can be reached with these services, which companies - if any - are ready for prime time, and whether LBSNs align with business objectives. Forrester recommends that bold, male-targeted marketers start testing but that most marketers should wait until they can get a bigger bang for their buck, when adoption rates increase and established players emerge from the fray. "

"Are location-based mobile applications like Foursquare, Loopt and Gowalla just hype? That's the potential, at-a-glance takeaway from a new study released today by Forrester Research. "

"The objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on over 1200 respondents, filtered and segmented into three demographic groups who are typically early adopters of new technology. There were positive attitudes towards a range of LBS, with the major exception being location-based advertising. There were mixed views towards location-based gaming and safety camera information. There were low levels of awareness of many services. The levels of use were typically under 20% for all types of LBS. "

"The Future Is Augmented" by Mobilizy

"Doing Good 2.0 The Next-Generation Internet's impact on communication, media, mobile & civic engagement JD Lasica Socialbrite.org jd@socialbrite.org Tuesday, November 24, 2009 "

Chief among our insights was that "the network as platform" means far more than just offering old applications via the network ("software as a service"); it means building applications that literally get better the more people use them, harnessing network effects not only to acquire users, but also to learn from them and build on their contributions.

The Web is no longer a collection of static pages of HTML that describe something in the world. Increasingly, the Web is the world - everything and everyone in the world casts an "information shadow," an aura of data which, when captured and processed intelligently, offers extraordinary opportunity and mind bending implications. Web Squared is our way of exploring this phenomenon and giving it a name.

"The Where 2.0 program navigated along the three tracks of mobile innovations, mapping for consumers, and local opportunities and models. Participants explored topics such as the map as an information ecology, the new meaning of mapping, government's role as a clearinghouse for data, open source mapping, local data, local search, augmented reality, location sharing, mobile cloud, game mechanics, and web vs. native apps."