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"The Where 2.0 program navigated along the three tracks of mobile innovations, mapping for consumers, and local opportunities and models. Participants explored topics such as the map as an information ecology, the new meaning of mapping, government's role as a clearinghouse for data, open source mapping, local data, local search, augmented reality, location sharing, mobile cloud, game mechanics, and web vs. native apps."

The Web is no longer a collection of static pages of HTML that describe something in the world. Increasingly, the Web is the world - everything and everyone in the world casts an "information shadow," an aura of data which, when captured and processed intelligently, offers extraordinary opportunity and mind bending implications. Web Squared is our way of exploring this phenomenon and giving it a name.

Chief among our insights was that "the network as platform" means far more than just offering old applications via the network ("software as a service"); it means building applications that literally get better the more people use them, harnessing network effects not only to acquire users, but also to learn from them and build on their contributions.