"Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale with geo-targeted media. The market is quite nascent, with only a few million consumers using geo-location apps monthly. Marketers need to know what audiences can be reached with these services, which companies - if any - are ready for prime time, and whether LBSNs align with business objectives. Forrester recommends that bold, male-targeted marketers start testing but that most marketers should wait until they can get a bigger bang for their buck, when adoption rates increase and established players emerge from the fray. "
As a pioneer in the area of augmented reality technology, metaio develops software products for systems driven by visual interaction in both real and virtual worlds. Our Unifeye software platform not only lets you place 3D animations directly into live video streams, but also supports the seamless integration of images from the external user environment.
"'SixthSense' is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. "
Information Collection, Visualization, & Interactive Mapping
Ushahidi builds tools for democratizing information, increasing transparency and lowering the barriers for individuals to share their stories.