Group items tagged

"The objective of this study was to assess the response to location-based services (LBS) by three key demographic groups within the United Kingdom. This study took the form of a survey of relevant demographics, attitudes and consumer behaviour undertaken via a web-based survey. Results are based on over 1200 respondents, filtered and segmented into three demographic groups who are typically early adopters of new technology. There were positive attitudes towards a range of LBS, with the major exception being location-based advertising. There were mixed views towards location-based gaming and safety camera information. There were low levels of awareness of many services. The levels of use were typically under 20% for all types of LBS. "

"Are location-based mobile applications like Foursquare, Loopt and Gowalla just hype? That's the potential, at-a-glance takeaway from a new study released today by Forrester Research. "

"Location-based social networks (LBSNs), such as foursquare and Brightkite, offer interactive marketers the promise of right-time, right-place marketing by connecting people and nearby points of sale with geo-targeted media. The market is quite nascent, with only a few million consumers using geo-location apps monthly. Marketers need to know what audiences can be reached with these services, which companies - if any - are ready for prime time, and whether LBSNs align with business objectives. Forrester recommends that bold, male-targeted marketers start testing but that most marketers should wait until they can get a bigger bang for their buck, when adoption rates increase and established players emerge from the fray. "

"The Future Is Augmented" by Mobilizy

The MIT Teacher Education Program, in conjunction with The Education Arcade, has been working on creating "Augmented Reality" simulations to engage people in simulation games that combine real world experiences with additional information supplied to them by handheld computers.

As a pioneer in the area of augmented reality technology, metaio develops software products for systems driven by visual interaction in both real and virtual worlds. Our Unifeye software platform not only lets you place 3D animations directly into live video streams, but also supports the seamless integration of images from the external user environment.

"'SixthSense' is a wearable gestural interface that augments the physical world around us with digital information and lets us use natural hand gestures to interact with that information. "