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"Decathlon teste la location de matériel sportif pour un "usage à la demande" Entre économie circulaire et modèle d'abonnement à la demande de type Netflix, Decathlon Belgique teste un service d'usage des matériels qui pourrait à terme remplacer l'achat de produits. Un véritable changement de paradigme pour l'enseigne du groupe Mulliez."

"We can begin to assign an 'expected goal' value for each shot by looking back into history. Not all shots are the same, so you have to group similar ones together. How often over time is the same type of chance converted? Working this out will give us an 'expected goal' value. Each expected goals model that you come across will have different inputs. All of them use the location of where the shot was taken from. However, each model will be different in how detailed its location data is."

"ith a predicted one in six cars sold being electric by 2025, the prevalence of electric vehicles is to grow substantially in the coming years. What to do with all those fuel gas stations that will likely become obsolete when demand for petrol declines? Reebok and Gensler have presented their view on this development in their Get Pumped campaign. The campaign entails a series of ideas for transforming gas stations into fitness hubs and wellness centers. Due to their often highly convenient locations, gas stations are thought to be the perfect spot for making health and wellness more easily accessible to all: "What do you do with all those perfectly-placed fuel stations in every community? Turn them into fuel for our bodies instead." Reebok and Gensler provide three location scenarios that show how different types of gas station sites could be adjusted so that they eventually become "places of community"."

"If Wes Anderson were in need of a sports court (or ten) as a location for one of his films, Ward Roberts would be the man to ask. The Australian photographer spent four years documenting courts and fields from all around the world, and the resulting photographs are a visual feast, defined by their washed out colour palettes and intriguing formal propositions. Some of the best of these are the ones taken in Hong Kong, where a prevailing penchant for pastel-coured courts alongside pastel-coloured highrises makes for sumptuous snapshots."

"Stadiums give pride to the countries where they are located. Yet there are some stadiums where architects have failed and there are some very clever adaptations to the surrounding landscape and that makes them kinda weird."

"ExpG stands for Expected Goals, where each attempt to score is assigned a probability of resulting in a goal, based on location, type of shot, assist details and some other factors."

"A Aubervilliers, vient d'ouvrir la Hoops Factory, nouveau « temple du basket indoor ». Le concept : des terrains qui se louent à l'heure et une ambiance inspirée de la NBA."

"You see these goals everywhere in Liverpool, I'd pass them all the time. There was no escaping the emerging pattern with the locations of the goals, places where economic truths are laid bare. I thought about how increasingly disenfranchised the kids playing in these goals are from society. What are their goals in life? Their urban goals. The painted goalmouth, such a simple, yet iconic symbol of inner city life framed this perfectly."

"Depuis plusieurs mois, l'enseigne teste en Belgique le principe d'un abonnement permettant d'utiliser, sans les acheter, tous les articles de sport d'un magasin. Pour mesurer l'intérêt d'un tel système, Decathlon a étudié les comportements de 70 familles volontaires. Trois formules d'abonnement leur ont été proposées, selon un plafond correspondant à la valeur maximale des produits pouvant être utilisés : 20 euros par mois pour un plafond de 400 euros de matériel, 40 euros pour un plafond de 1 000, et 80 euros pour un plafond de 2 000. Les équipements sont échangeables à tout moment, en restant dans l'enveloppe impartie. « Nous nous sommes adressés à des familles avec enfants car ils veulent régulièrement découvrir et pratiquer de nouveaux sports. Ils grandissent aussi et ils doivent changer d'équipements. Et les familles pratiquent ponctuellement des activités ensemble, où chacun doit avoir son matériel, précise lors d'un événement organisé par Petit Web Luc Teerlinck, responsable innovation et business model transformation chez Decathlon. Nous avions un seul objectif avec ce test : capter des données. »"