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Pilote Media are proud to announce a new series of White Papers that use sailing and Yacht Racing to explore themes of Sports Marketing, Sponsorship, Social Media, Brand benefits and Return on Investment.

If Mark Twain thinks golf is "a good walk spoiled", then putting must be a brief pause to make you reconsider ever walking again. With about 50% of our score being determined on the green, we are constantly in search of the "secret" to getting the little white ball to disappear into the cup.Lucky for us, there is no shortage of really smart people also looking for the answer. The first 8 months of 2008 have been no exception, with a golf cart full of research papers on just the topic of putting.